Practicumpresentation 100729161456-phpapp01
- 1. Eat Linn County Mobile MarketAnne Crotty, MPH 2010 (expected)University of Iowa7/30/2010
- 2. The Issue60% of Linn Co. adults overweight or obese238 % of CR 5th graders overweight/at risk*Oakhill Jackson 31%Taylor 36%Time Check 42%Cedar Hills 38%Wellington Heights 33%* Unpublished data. See handout.
- 3. The IssueWhy?Fruits & vegetables not readily available in neighborhoods
- 4. Competition with other foods
- 5. Cost
- 6. Time
- 7. Taste preferences/ unfamiliaritySocial Cognitive Theory6Reciprocal DeterminismExpectationsBehavioral CapabilitySelf EfficacyObservational LearningReinforcements
- 8. Availability of Fresh Produce in 5 NeighborhoodsRed= convenience store Purple = fast food Green = supermarket Yellow = NewBo City Market
- 9. OrganizationsHealthy Linn Care Network1Community health needs Linn Co. Public HealthIowa Valley Resource Conservation & Development3Protects and develops resources in 5 counties to…Matthew 25 Ministry Hub4Addresses community needs through unifying & empowering
- 10. Vision, Mission & ValuesVisionAll Cedar Rapids residents will have access to high-quality and affordable produce…MissionEliminate health & food security barriers delivering & affordable produce…ValuesSustainabilitySupport for local farmersFood justice
- 11. Original ProposalCSA= Community Supported Agriculture5Contract w/ farmers for 250 shares ($5000 each)Farmers deliver to NewBo City MarketCSA boxes churches; residents churchesWholesale distributor in winter$30 membership fee$125,000 in salaries
- 12. Mobile Market ProposalContract w/ 5 farmers for 50 CSA shares ($4000 each)Operates 3 seasonsServes 50 member families (year 1)Farmers deliver to Eat Linn County warehouseProduce truck runs route in neighborhoods, stopping at specific locations
- 14. Mobile MarketThe TruckShelving, sound system, awning, ramp, solar panels, biodiesel, logoEducational displays, cooking demos & samplesPriced at 10% above wholesale cost, plus a $30 annual membership fee per family.Accept EBT or cash
- 15. Eat Linn County Mobile MarketRequires 2 volunteer hours per monthWarehouse @ NewBo City MarketMarketingOffice workNeighborhood site or other organizationCook for a sick friend; baby-sit, etc.
- 17. TimelineRecruit farmers October 2010Money in hand January 2011Farmers commit 1 year January 2011Buy truck & convert January 2011Recruit Sale Locations March 2011Market to social service orgs. March 2011Membership drive May 2011
- 18. Year 1 Budget$200,000 through earmark in Farm BillHalf goes to NewBo City Market renovationAfter year 1, relies mostly on grant fundingSee handout
- 20. Builds community
- 21. Self-promoting
- 22. Does not rely on inside space
- 23. Customers pick items, quantity, & frequency
- 24. Provides educationWeaknessesNot financially self-sustainableNo dairy or meat productsOnly 3 seasonsSurvey, adjustments, grant applicationsConsider 4 seasons after 1st year
- 25. OpportunitiesSimplified marketingExisting resources Large coalition baseBuild communityMobilize customers to “give back”Boys and Girls Club youth design logo
- 26. ThreatsCompetition with unhealthy foodsAmount of produce vulnerable to weatherPerception that locally grown and healthy foods are for wealthy peopleLong-term commitment of sites
- 27. Roles & ResponsibilitiesMatthew 25 Ministry HubHire administrator, assistant manager & driver (AmeriCorps)Recruit neighborhood sitesAdministrative tasks & marketingAnnual surveyOperate delivery truckGrant writing (lead)www.hub25.org
- 28. Roles & ResponsibilitiesIowa Valley R & CDRecruit & manage contracts with farmersGrant writingHealthy Linn Care NetworkGrant writing Monitor health effects, fruit & vegetable consumptionProgram expansionhttp://www.ivrcd.org/ & http://www.healthylinn.org
- 29. Market AnalysisMore diverse580% Caucasian, 20% African AmericanYounger population5Median Age 33 (CR 35)More densely populated53950/sq. mi (CR 1913/sq. mi.)
- 30. Market AnalysisPoorer517% live below poverty (CR 11%)More single-mother headed households512.5% (CR 7%)Most common occupations5Sales/office, service, construction
- 31. Marketing PlanLow-income families in neighborhoodsExisting networksPostcards in businesses (social services, medical, etc.)Table tents in workplace break roomsMediaWord-of-mouthAuditory, visual, olfactory
- 32. Walkability Assessments5 neighborhoodsAssessed availability and quality of sidewalks, appearance, safety, etc.Most had sidewalks on major streetsNot side streetsTime Check / Northwest AreaResistance to sidewalks
- 33. Measuring SuccessNumber of member familiesPre-enrollment data via enrollment formPounds of produce sold weeklyPress eventsTestimonialsAnnual anonymous surveyHealth conditions, meals/week eaten at home, confidence, community engagement
- 34. Public Health Domains & Competencies
- 35. Identify the social & community factors in the cause & solution…Identify stakeholders…Describe steps for planning…Describe the merits of the intervention…Social & Behavioral Sciences
- 36. Interdisciplinary CompetenciesLeadershipArticulate an achievable mission, core values, and visionUse collaborative methods…Apply social justice & human rights principles
- 37. Interdisciplinary CompetenciesDiversity & CultureApply principles of community-based participatory researchSurvey & focus group dataResident involvementMember investment & empowerment
- 38. Interdisciplinary CompetenciesProgram PlanningDescribe tasks that ensure implementation goes as intendedPrepare a program budget…Collaborate w/ others to prioritize resources…
- 39. Interdisciplinary CompetenciesCommunicationDemonstrate effective oral & written communication skills…Business planCollaboration Coalition meeting
- 40. References1. Healthy Linn Care Network. (n.d.). Healthy Linn Care Network. Retrieved July 25, 2010 from http://www.healthylinn.org/2. Iowans Fit for Life. (2007). Annual report from the 2007 Iowa Behavioral Risk Factor Surveillance System. Retrieved July 22, 2010 from http://www.idph.state.ia.us/brfss/common/pdf/2007BRFSSannual.pdf3. Iowa Valley Resource Conservation & Development. (2010). Who we are. Retrieved July 25, 2010 from http://www.ivrcd.org/who_we_are.php4. Matthew 25 Ministry Hub. (n.d.). Mission of the Matthew 25 Ministry Hub. Retrieved July 25, 2010 from http://www.hub25.org/about-matthew-25/mission.html5. Onboard Informatics. (2010). Cedar Rapids, Iowa. Retrieved July 26, 2010 from http://www.city-data.com/city/Cedar-Rapids-Iowa.html6. National Cancer Institute. (2005). Theory at a Glance. Retrieved July 28, 2010 from http://www.cancer.gov/PDF/481f5d53-63df-41bc-bfaf-5aa48ee1da4d/TAAG3.pdf
- 41. THANK YOU... Anne Crotty
Editor's Notes
- #7: HLCN almost entirely grant funded
- #10: Pay each farmer $4000 to deliver 10 CSA shares every 2 weeks
- #13: Require this or not? 2 hours/month. Difficult to manage volunteers at times.
- #15: Funding may not occur until March or April. Check with Curtis.Many CSA shares begin earlier, like in March or April.
- #17: Linn County Public Health is located in Taylor Neighborhood and could possibly act as a free pick-up site (in the evening, the parking lot will be empty).