Precision Search Targeting with AdWords Customer Match
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The document discusses the latest targeting capabilities in AdWords, focusing on Customer Match, which utilizes customer email addresses for targeted advertising. It outlines strategies for precision search targeting, identifies who can benefit from Customer Match, and provides a step-by-step guide for setting it up. Additionally, it shares use cases, performance metrics, and how to leverage similar audiences across various platforms.
Precision Search Targeting with AdWords Customer Match
- 1. #SMX #XXA @adstage @sahilio A Deep Dive into the Latest Targeting Capabilities in AdWords PRECISION SEARCH TARGETING WITH ADWORDS CUSTOMER MATCH
- 2. #SMX #XXA @adstage @sahilio About Me § Sahil Jain, CEO and Co-founder of AdStage, @sahilio – Co-founded first company, YC & SV Angel backed, Trigger.io at 20 – Dropped out of UC Berkeley to join AOL Corp Dev. at 19 – Dropped out of High School to join Yahoo! Mobile at 17 and worked in the professional video game industry before that
- 3. #SMX #XXA @adstage @sahilio AdStage allows you to create, manage, and report on search and social ad campaigns from a single platform About AdStage 14 day free trial
- 4. #SMX #XXA @adstage @sahilio § How Customer Match works § Who should use Customer Match § Strategies for precision search targeting § A real use-case for Customer Match § Results we’re seeing today § How to take action and set it up Agenda
- 5. #SMX #XXA @adstage @sahilio HOW CUSTOMER MATCH WORKS
- 6. #SMX #XXA @adstage @sahilio Customer Match is Targeting that Uses Customer Emails
- 7. #SMX #XXA @adstage @sahilio Start with a Seed List of Customer Email Addresses
- 8. #SMX #XXA @adstage @sahilio Only Available on Google Placements Today PAID SEARCH YOUTUBE ADS GMAIL ADS
- 9. #SMX #XXA @adstage @sahilio WHO SHOULD USE CUSTOMER MATCH
- 10. #SMX #XXA @adstage @sahilio Advertisers that Could Benefit from Customer Match LARGE DATABASES LONG SALES CYCLES LIMITED RESOURCES
- 11. #SMX #XXA @adstage @sahilio Examples LARGE DATABASES: ECOMMERCE LONG SALES CYCLES: SOFTWARE LIMITED RESOURCES: LOCAL SERVICES
- 12. #SMX #XXA @adstage @sahilio STRATGIES FOR PRECISION SEARCH TARGETING
- 13. #SMX #XXA @adstage @sahilio Convert Your Leads
- 14. #SMX #XXA @adstage @sahilio Persuade Uncommitted Participants
- 15. #SMX #XXA @adstage @sahilio Get Seasonal or Annual Customers to Return
- 16. #SMX #XXA @adstage @sahilio Offer Similar Products
- 17. #SMX #XXA @adstage @sahilio Retrieve Offline Customers
- 18. #SMX #XXA @adstage @sahilio Incentivize Future Purchases with New Offers
- 19. #SMX #XXA @adstage @sahilio Exclude Existing Customers
- 20. #SMX #XXA @adstage @sahilio A REAL USE-CASE FOR CUSTOMER MATCH
- 21. #SMX #XXA @adstage @sahilio Get Access to Your CRM
- 22. #SMX #XXA @adstage @sahilio Export a List of Known Contacts
- 23. #SMX #XXA @adstage @sahilio Create a New Customer List in AdWords
- 24. #SMX #XXA @adstage @sahilio Upload Your List in AdWords
- 25. #SMX #XXA @adstage @sahilio Use Existing Marketing Lists and Content Blog Post / Infographic Guide / Whitepaper Case Study Webinar Low Friction High Friction GOAL: MOVE PROSPECTS DOWN THE FUNNEL
- 26. #SMX #XXA @adstage @sahilio Nurture Your Prospects Further Down the Funnel Blog Post / Infographic Guide / Whitepaper Case Study Webinar Blog post subscribers Whitepaper downloads Case study downloads Whitepaper downloads Case study downloads Webinar registrants Targeted Audience Excluded Audience Customer Match Campaign #1 Customer Match Campaign #2 Customer Match Campaign #3
- 27. #SMX #XXA @adstage @sahilio RESULTS IN THE FIELD FOR ADWORDS CUSTOMER MATCH
- 28. #SMX #XXA @adstage @sahilio Similar to Custom Audiences or Tailored Audiences
- 29. #SMX #XXA @adstage @sahilio Gmail Ads AVERAGE CPCs of $0.50-1.15
- 30. #SMX #XXA @adstage @sahilio HOW TO GET STARTED
- 31. #SMX #XXA @adstage @sahilio Create Your First Customer Match List
- 32. #SMX #XXA @adstage @sahilio Upload Your List
- 33. #SMX #XXA @adstage @sahilio Download the Encrypted File
- 34. #SMX #XXA @adstage @sahilio Name and Create Your Customer Match List
- 35. #SMX #XXA @adstage @sahilio Matching Process Could Take Up to 12 Hours
- 36. #SMX #XXA @adstage @sahilio Exclude Customers for YouTube and Gmail Ads
- 37. #SMX #XXA @adstage @sahilio Similar Audiences Targeting for YouTube and Gmail
- 38. #SMX #XXA @adstage @sahilio Add Email Targeting to Search Campaigns Customer emails
- 39. #SMX #XXA @adstage @sahilio Extend Your Strategies on Social ADWORDS CUSTOMER MATCH FACEBOOK CUSTOM AUDIENCES TWITTER TAILORED AUDIENCES
- 40. #SMX #XXA @adstage @sahilio THANK YOU! SLIDES: bit.ly/smx-adstage2016