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Preliminary assignment: Agenda
Major questions: (Informal interview)
1. What attempts have you made to reduce your energy consumption? Why?
2. Have you used any remedies e.g. apps, webpages etc. to help you reduce
your energy consumption?
3. Do you actively browse for options when looking at household appliances, i.e.
energy-efficient appliances?
4. Do you trust your energy supplier?
Interview: Apartment resident
Basic facts: Male, student, 23 years old, single, live alone, Frederiksberg.
 “No major attempts to reduce energy consumption”,
 Too many other things distract from doing so now – Time
 Ambition to do so in the future,
However,
 Uses of power strips,
 Unplugs seldom used appliances
 Takes control of temperatures in apartment
 Turns of lights when leaving the room
 Have visited various websites for help,
 e.g. http://www.nrdc.org/air/energy/genergy.asp , http://www.dongenergy-
distribution.dk/da/Privat
 Price and technical specs dominate the purchase decision
 Trust companies to secure for the future, but not always in terms of the bills
received
HoFor – Greater Copenhagen Utility
- Largest utility-supplier within water, sewage, district heating and cooling
Ambition to create a sustainable Copenhagen, by:
- Protecting groundwater against pollution and overuse  secure fresh
groundwater over the next 100 years.
- Providing CO2 – neutral energy
- “Whether it is district, town gas or cooling, our goal is that it should be 100% CO2-
neutral by 2025”
- Hold a ISO-14001 certificate
- Participates in the 2100.nu-project
- Video: http://www.youtube.com/watch?v=wymUhBHVXg0
Empowering the consumer
Living Goods Barcode app
 One of its primary goals is to show consumers their local impact every
time they make a purchase.
The benefits are clear:
- buying local food reduces our carbon footprint
- ensures higher nutritional values
- re-infuses money back into the local economy
- Farmer  scrutiny  tendency for better farming methods
- Ref.  recent horsemeat scandal
Limitation
 currently only operative in the US

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Preliminary assignment

  • 1. Preliminary assignment: Agenda Major questions: (Informal interview) 1. What attempts have you made to reduce your energy consumption? Why? 2. Have you used any remedies e.g. apps, webpages etc. to help you reduce your energy consumption? 3. Do you actively browse for options when looking at household appliances, i.e. energy-efficient appliances? 4. Do you trust your energy supplier?
  • 2. Interview: Apartment resident Basic facts: Male, student, 23 years old, single, live alone, Frederiksberg.  “No major attempts to reduce energy consumption”,  Too many other things distract from doing so now – Time  Ambition to do so in the future, However,  Uses of power strips,  Unplugs seldom used appliances  Takes control of temperatures in apartment  Turns of lights when leaving the room  Have visited various websites for help,  e.g. http://www.nrdc.org/air/energy/genergy.asp , http://www.dongenergy- distribution.dk/da/Privat  Price and technical specs dominate the purchase decision  Trust companies to secure for the future, but not always in terms of the bills received
  • 3. HoFor – Greater Copenhagen Utility - Largest utility-supplier within water, sewage, district heating and cooling Ambition to create a sustainable Copenhagen, by: - Protecting groundwater against pollution and overuse  secure fresh groundwater over the next 100 years. - Providing CO2 – neutral energy - “Whether it is district, town gas or cooling, our goal is that it should be 100% CO2- neutral by 2025” - Hold a ISO-14001 certificate - Participates in the 2100.nu-project - Video: http://www.youtube.com/watch?v=wymUhBHVXg0
  • 5. Living Goods Barcode app  One of its primary goals is to show consumers their local impact every time they make a purchase. The benefits are clear: - buying local food reduces our carbon footprint - ensures higher nutritional values - re-infuses money back into the local economy - Farmer  scrutiny  tendency for better farming methods - Ref.  recent horsemeat scandal Limitation  currently only operative in the US