Presence module - eCairn Conversation(tm)
0 likes514 views
This document provides a tutorial for the "Your Influence" module of the eCairn Conversation dashboard. The module allows users to understand the degree to which their community is talking about their brand or products over time by measuring the volume of conversations mentioning the brand or products and the community's opinion on topics important to the business, in order to identify promoters and detractors.
Presence module - eCairn Conversation(tm)
- 1. T u t o r i a l f o r e C a i r n C o n v e r s a t i o n (t m ) D a s h b o a r d M o d u le : « Yo u r I n f lu e n c e » Understand the degree to which your community is talking about your brand(s) or product(s) By measuring overtime: 1.The volume of conversations mentioning your brand 2.The volume of conversations mentioning your products 3.The opinion of your community related to what's important to your business Using the « What's your Presence ? » module
- 2. Tip: Right-click on the mouse to export a graph Find out how often your brand is mentioned in your community + Who mentioned it the most
- 3. Find out how often your product is mentioned in your community + Who mentioned it the most
- 4. Find out the community's opinion about your brand + Identify your promoters and detractors