Presentación usmp modulo 3
- 1. USMP Curso: Actividades I Alumno: Iván Chang Modulo III Tema: Capacitación Motocicletas
- 2. Motorcycles Market Evolution - Perú Total Market Honda MS 30000 21000 63299 49000 19.8% 129890 92000 167165 24.6% 222289 158218 31.3% 290000 255044 320000 28886 38458 4760 5994 90271178518221 62621 3826751704 75000 35% 30% 25% 20% 15% 10% 100000 22.7% 20.0% 18.4%18.6% 22.2% 23.0% 24.2% 23.3% 25.9% 5% 0% 450000 400000 350000 300000 250000 200000 150000 100000 50000 0 02 03 04 05 06 07 08 09 10 11 12F 13F
- 3. Lima Market Profile LIMA Total Population: 7,846,742 Average Income: $ 487 (Inei) Main events 2011: •Saturated Market V3R. • More than 300 brands of Chinese brands •There is a high perception of insecurity in handling V2R.. •Financial institutions with new rigurous credits analysis. Cono Norte Cono Este Cono Sur Lima Metropolitana Population: 2,313,988 Average Income: $ 336 (Inei) Population: 1,191,344 Average Income: $ 389 (Inei) Population: 2,017,790 Average Income: $ 299 (Inei) Population: 2,323,658 Average Income: $ 535(Inei)
- 4. Lima in pictures… Lima Metropolitana Cono Norte Cono Este Cono Sur
- 5. Concesionario Distrito Autoespar Comas Autoespar Independencia Autoespar Ate Desert Sport Racing Miraflores Grupo Pana San Miguel Motopower Surquillo Motopower Ate Motoperformance Surquillo Concesud Villa el Salvador Concesud San Juan de Miraflores Motos Puente Piedra Puente Piedra Importaciones Reynoso San Martin de Porres CARSA Ate CARSA Comas CARSA San Juan de Lurigancho CARSA Proceres 2 SJL CARSA San Martin de Porres CARSA Ventanilla CARSA Villa el Salvador CARSA Villa María del Triunfo CARSA Lima (Jr. De la Union) CARSA San Juan de Miraflores CARSA Huaycan V Motors Independencia V Motors Comas Inversiones LACOR SAC San Juan de Lurigancho Coverage:
- 6. V2R type of use: 80% work 20% personal transport Delivery courier Credit and collections Security Gas distribution Agriculture supervision
- 7. Main competitors - Lima Bajaj 1 RTM 2 •Market Share: 8% Sakimoto Fenix •Market Share: 26% V2R: 8% V3R: 38% •Main model: Torito 2T (S/.8,758 $ 3243 regular price) Pulsar 135 (S/.4,990 $ 1848 regular price) •POS: 34 •Market Share: 8% V2R: ---- V3R: 12% •Main model: SK 150 (S/.4,890 $ 1,811regular price) •POS: 18 •Market Share: 7% V2R: ---- V3R: 11% •Main model: FENIX 125 (S/. 5,130 $ 1,900 regular price) •POS: 17 V2R: 19% V3R: --- •Main model: RTM 150 G (S/.3,200 $ 1,185 regular price) •POS: 21 3 4
- 8. Main Events • MS 2013 Target 15% • Aumentar la cobertura actual en los distritos donde no tenemos presencia (Ventanilla, Carabayllo, Rímac, El Agustino) • Aumentar la conciencia de marca (valor de marca). • Apoyar el lanzamiento de nuevos modelos: 3Gmotokar 150cc, CBR 250R. • No Utility markets push (CB series, CBR250).