Presentation - 10 Things in our First 10 Years
- 1. Mazars USA LLP is an independent member firm of Mazars Group.A C C O U N T I N G | T A X | A D V I S O R Y 10 THINGS FROM OUR FIRST 10 YEARS Page 1 SUCCESS COMES FROM SPOTTING OPPORTUNITIES FIRST Sometimes you need to look for business opportunities from a different perspective to see what is possible.
- 2. Beth More Marketing Director, Mazars USA LLP Beth.More@mazarsusa.com 732-205-2012 https://www.linkedin.com/in/bethmore https://twitter.com/BethMore1 Stephanie Koutsares Marketing Director, Mazars USA LLP Stephanie.Koutsares@mazarsusa.com 212-375-6885 https://www.linkedin.com/in/stephaniekoutsares https://twitter.com/SKoutsares Page 2 ABOUT US
- 3. Building a Successful Career Perfecting the Soft Skills Industry Knowledge and Involvement The Business Developer in All of Us Develop Relationships Mentoring Under Promise, Over Deliver Budget Planning Technology: The Marketing Game Changer ROI Page 3 AGENDA 10 Things We Wish We Knew in Our First 10 Years
- 4. How many years of marketing experience do you have? – 0-3 years – 4-6 years – 7-9 years – 10+ years POLLING QUESTION Page 4
- 5. Generalist vs. Specialist – Be versatile Find your best path and know your strengths No two firms are the same Build your network Intellectual Curiosity! – Read industry publications – Understand current topics, issues, trends – Ask questions Open dialog – Communicate your career goals and ambitions Take feedback seriously – Ask for regular feedback BUILDING A SUCCESSFUL CAREER Page 5 “Opportunities don’t happen, you create them.” -- Chris Grosser
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- 7. Be reliable and responsive Have a great attitude Sharpen the skills you use every day Know your stakeholders and what is most important to them Understand different communication styles Think ahead Be resourceful Email etiquette Meeting conduct and etiquette BE PROFESSIONAL PERFECTING THE SOFT SKILLS Page 7
- 8. If your partners and your clients are reading / seeing / hearing it, you should too! – The first 120 degrees: Your Partners • Read industry publications • What are your competitors up to? (sponsorships, advertising, social media) – The second 120 degrees: Your Clients • Read trade publications • Follow key influencers on social media • Stay current on geographical updates • Understand how politics impact their jobs INDUSTRY KNOWLEDGE Page 8
- 9. Final 120 degrees: Marketing Superstar! – What’s next for marketing? – B2C is helpful! – SMPS: Join a committee – Identify and join other industry organizations – Give back, volunteer – Participate: Write an article, present a webcast – Short on time? Manage your commitments INDUSTRY INVOLVEMENT Page 9
- 10. Page 10 THE BUSINESS DEVELOPER IN ALL OF US Business Development is Everyone’s Responsibility – Marketing leads by example Sales team? Bridge the Gap! Promote a sales culture: Think like a marketer! – Celebrate wins! – Reports – Sales Training – Contests – CRM
- 11. Build credibility Participate in internal activities Understand what the partners do and who their clients are Treat everyone equally Have business empathy – Understand everyone’s perspective and where they are coming from Build relationships with professional organizations DEVELOP RELATIONSHIPS Page 11 Title of Document
- 12. Polling Question Do you currently have a mentor you regularly speak to? a) Yes b) No VALUE OF MENTORSHIP Page 12
- 13. Mentors provide: - Guidance - Skills - Inspiration - Help - Perspective - Goals - Development - Motivation - Direction - Introductions Page 13 WHAT CAN A MENTOR DO FOR YOU? How do you find a mentor? - Work (not necessarily your boss) - Alma Mater - SMPS Directory - Friend - American Marketing Association - Marketing Meet-ups - Industry organizations - Your hairdresser - Your dad’s golf buddy
- 14. Behavior of a good mentor Commit to the process Listen Be available / flexible / honest / active / open minded Meet regularly – get creative with time! Coffee, breakfast, gym, scheduled phone chats Behavior of a good mentee Commit to the process Listen Be available / flexible / honest / active / open minded Meet regularly – get creative with time! Coffee, breakfast, gym, scheduled phone chats Page 14 MENTORING REMINDERS!
- 15. Under promising and over delivering is not about setting the bar low, it is about solving a problem to the best of your ability. Manage deadlines Keep your word Set expectations Communicate clearly and often Anticipate issues UNDER PROMISE, OVER DELIVER Page 15
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- 17. Be transparent Plan in advance Anticipate Just because you did it one year doesn’t mean you should do it again Set boundaries Don’t put it all in one place (i.e. advertising) Measure BUDGET PLANNING Page 17
- 18. Impact of technology on marketing is significant - Organizations have more data to analyze - More platforms to communicate with targets Understand the breadth of marketing technologies and how your firm can integrate them successfully into your marketing strategy , operations and budget Connect the dots between technical possibilities and strategic opportunities that are reshaping modern marketing Page 18 TECHNOLOGY: THE MARKETING GAME CHANGER
- 19. Page 19 TECHNOLOGY: THE MARKETING GAME CHANGER
- 20. The role of the CMO is changing Start by showing ‘Value’ - Identify activities - Create a baseline - Track, measure and share ROI examples: - Social Media: Measure engagements including likes, followers, shares/re-tweets, etc. - Events: Measure RSVPs, attendees, meetings, proposals - Thought leadership: Number of articles, reprints Tell a story! Page 20 ROI: UNDERSTAND AND DEMONSTRATE
- 21. MAJOR THEMES AND TAKEAWAYS Page 21
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