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This document outlines a business concept to create an educational mobile application aimed at promoting unity among Belgian citizens of different nationalities. The app would teach Dutch language and culture through geolocation-based games and quizzes. A team of 4 founders aims to launch the app in Belgium, targeting immigrants aged 16-40. Financial projections estimate a 26.8% return on investment over 2 years through app downloads, advertising revenue, and governmental support.
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- 2. Mission statement āCreating unity amongst Belgian citizens via edutainmentā
- 3. The Team Lucas Daniels Arno Melotte Bas de Wit Pascal van den Beucken
- 4. Target Group ā¢ Belgian population: 1 out of 10 people has a different nationality. ā¢ Flanders population: 3 out of 10 people has a different nationality
- 5. Target Group
- 6. Target Group ā¢ Immigrants ā¢ Age: 16 ā 40 years ā High representation Not only for immigrants
- 7. Business Concept A geolocation based application for smartphones and tablets to lower the threshold for speaking Dutch. This by learning something about the cities and answering questions to unlock lyrics of a Dutch song.
- 9. Application
- 10. Application
- 11. Application
- 12. Application
- 13. Application
- 14. Song āGeen wonder dat ik weenā van Paul Severs
- 15. Business Concept With this game we tackle 2 problems: ā¢ The language problem: Lowering the threshold for speaking Dutch ā¢ Cultural problem: We also provide them some information about the cities history and general culture from Belgium.
- 16. Distribution ā¢ Cooperation with language courses ā¢ App Store & Android Market ā Versions: ā Free (advertising) ā Pro (ā¬1,59)
- 17. Concept extended ā¢ Making it a challenge ā¢ Media Partners
- 18. Promotion ā¢ TV Commercial blocks on vt4 ā¢ Flyers ā¢ Posters ā¢ Press kits ā¢ Social Media
- 19. Financial WEBSITE ā¬ 14.125,00 SOFTWARE ā¬ 37.500,00 VIDEO PROGRAM ā¬ 55.797,50 MARKETING CAMPAIGN ā¬ 44.715,00 FIXED COSTS ā¬ 80.750,00 START-UP COSTS ā¬ 4.196,00 TOTAL COST ā¬ 237.083,50
- 20. Financial Investment ā¬ 237.083,50 Government paid ā¬ 151.733,44 64% Investment margin 100% Investment ā¬ 85.350,06 Company value ā¬ 711.934,50
- 21. Financial COSTS/INCOME/PROFIT PER MONTH $ 100,000.00 $ 80,000.00 $ 60,000.00 $ 40,000.00 COSTS PER MONTH INCOME PER MONTH $ 20,000.00 PROFIT / LOSS PER MONTH $ 0.00 nov/12 nov/11 nov/13 jun/12 jul/12 okt/12 jan/13 jun/13 okt/13 okt/11 feb/12 mei/12 feb/13 jul/13 dec/11 apr/12 sep/12 dec/12 apr/13 sep/13 mei/13 dec/13 jan/12 aug/12 aug/13 mrt/12 mrt/13 -$ 20,000.00 -$ 40,000.00
- 22. Financial TURNOVER COSTS WEBSITE App dowloads SOFTWARE Investment VIDEOPROGRAMM E Governmental MARKETING support CAMPAIGN Sponsoring MONTHLY COSTS START-UP COSTS
- 23. Financial $ 120,000.00 Lenght of investment 2 years $ 100,000.00 Investment ā¬ 85.350,06 $ 80,000.00 Return on investment ā¬ 108.223,22 $ 60,000.00 Equity value $ 40,000.00 Investment Profit $ 20,000.00 ā¬ 22.873,16 $ 0.00 % Profit 26,80%
- 24. Planning ā¢ Concept creation ā¢ Business creation ā¢ Contracting partners ā¢ Getting investors ā¢ Developing app & website ā¢ Marketing campagne ā¢ Recruiting participants ā¢ The Launch
- 25. Summary ā¢ Who? ā¢ What? ā¢ Where? ā¢ When? ā¢ How? ā¢ Why?