Presentation
- 1. Presentation
- 2. Presentation method 1-Instagram The first presentation method I would do is to upload my production to Instagram. I have chosen this is because Instagram is a direct way to advertise to my target audience age range, as Socialfilms said "26.1% of all UK Instagram users were between the ages 18–24-year- olds"; which means 26.1% of Instagram users in the UK are within my target audience age range. An Instagram account is viable as it is free to use and an easy way to promote and sell the clothes. This would make Instagram an effective way to present the merchandise as it reaches my target audience. Using Instagram would also help to spread the brand to a wider audience who potentially wouldn't have discovered the brand, if I hadn't posted on to Instagram. In my research I have seen other fashion brands use Instagram to promote their products, I have seen these Instagram accounts post similar videos to mine with very visually engaging edits of models wearing their clothes, one example of this is Missing Since Thursday. These videos are meant to capture the audience's attention.
- 3. Presentation method2-Merchandise The second presentational method would be merchandise, such as t-shirts. This would help to promote the brand Aylien's Castle, as my brand is an online fashion retailer, selling other brands of clothes on their website along with selling their own merchandise. This has also been done by other brands, which have a similar business model, for example ASOS. This would be viable, with the right funding, as the cost per t-shirt would be £1.59 from Wordans and cost per print would be £3.96 from TeamShirts, making the total cost £5.55. Therefore 100 t- shirts would cost £555, which means that they would be sold for £10 a shirt. The merchandise would be effective as other fashion retailers have done this before and my eye- catching logo would begin to get my brand recognised.
- 4. Presentation method 3-YouTube The third presentation method would be YouTube. This is an effective way to advertise the brand as you can make a YouTube account for free then promote your brand through video format. This is viable as a promotion method as it is free to make and is effective in drawing people into the brand, because the videos that I will upload to the channel are unique and eye catching. YouTube is also a website used by many young people, with my target audience making up 24% of people in UK (according to Socialfilm), who use YouTube. Therefore, my target audience age range are more likely to see my videos. In my research a few of the brands uploaded their videos to here. for example, Burberry "Open spaces film". This video helped to boost Burberry's popularity recently since people have found the video very interesting and eye catching to watch.
- 5. Presentation Method 4-TikTok The fourth presentation method is TikTok. This is not an effective way to advertise clothes since people are less likely to engage with brands on TikTok, as most higher quality online brands use Instagram as their main social media to promote their products, as Instagram is a more focused form of media which people must pay more attention to it. TikTok only allows shorter videos that must be under 3 minutes, whilst Instagram videos can be 10 minutes long, also TikTok doesn't let you post images, this would take longer to make media for the TikTok account because making videos would take longer to make than taking pictures.
- 6. Presentation method5-Livescreening The fifth presentation method is a live screening. This would be an effective way of presenting my work because I would be able to show both videos and be able to get feedback off my audience. This is also guaranteed that the audience will see the whole video. This is viable since all I need to do is get a group of people to watch the video which could be done in college as well as them all being in the target age range.
- 8. Presentations- Instagram For Instagram I have made an account called Aylien's Castle. On it I have released teaser trailers of both the videos, then a few days later I released both videos in full. A few days later I released both the posters. Since the release people have begun to follow the account and interact with the posts, by liking and viewing them. I have put a link to the YouTube channel in the bio of the account, to link the YouTube and Instagram accounts together, as well as posting both t-shirts together in the same post.
- 9. Presentations- Merchandise For the merchandise presentation I have made these t shirts with the brand logo on them. These would be sold on the Aylien's Castle website as merchandise. The reason I have chosen black and white as the colour for the T-shirts is because I want it as more of an addition to an outfit, rather than a stand-alone piece. This would make it attractive to the customers of Aylien's Castle as they would want a potentially 'calmer' looking t-shirt, as a compliment to their louder clothing item, that they purchased through Aylien’s Castle. The reason I made the design for the black shirt with a white background was to make the logo standout. I have also made a post on the Instagram advertising that the t-shirts are coming soon.
- 10. Presentation- YouTube For the YouTube channel I have uploaded both videos and name the channel 'Aylien's Castle'. I used the logo as the profile picture, but also added a colour swirl as the channel banner. I feel that this is a mix of both the video aesthetic - like light and dark mixing. The Aylien's Castle launch video has received 5 views, which is the same as the Intermission video. I have also gained 2 subscribers since making this account.
- 11. Presentation- Livescreening For my live screening I showed both videos to a group of people in my class. I showed them both videos to get feedback. Also, for my project my classmates were the same age as my target demographic which made their comments on my work more important to my project, and my improvements of my project. I found these responses very useful as it helped me to improve my work as the project went on.
- 12. Presentation summary Overall, my presentations are good and are thematically appropriate ways to present my work, as they fit the way a clothing brand would present themselves. Using social media like Instagram and YouTube, creating their own merchandise and doing live viewings of their videos, as market research to their target audience.