Presentation 3
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The document discusses the psychological and physiological effects of different colors. It provides information on how colors like red, orange, yellow, green, blue, purple, and pink can stimulate or relax the human body and mind. Each color is associated with certain emotions, moods, and feelings. The document also provides tips on when to use different colors in marketing and design based on their psychological impacts.
Presentation 3
- 2. stimulate people to make quick decisions 'Buy Now' or 'Click Here' buttons on Internet banners and websites. to evoke erotic feelings (red lips, red nails) indicate danger (high voltage signs, traffic lights) promoting energy drinks, games, cars, items related to sports and high physical activity. Vibrant(=very bright) Full of life A range of meaning from loves and passions to fiery angry Its excites and energizes Colour of fire or power All things intense Stimulate Physical P : Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity(quality of being a masculine=like men), excitement Grab 1st attention N: Defiance,aggression(=angry + behaving in a threatening way), visual impact, strain(=pressure + anxiety). makes the wearer appear heavier not help people in negotiations or confrontations cars are popular targets for thieves. catch attention and highlight the most important elements of yourdesign very effective for promoting food products and toys. Combination of Physical & Emotional Warmth Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Color of fall and harvest. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity associated with healthy food and stimulates appetite Sensuality(=pleasure to physical senses es sexual pleasure) Affect mental ( moods, feelings, and emotions) Powerful communication tool Cause physiological reactions
- 3. N: Deprivation(=process cause not having sth we need like home – orange +black), frustration(=feeling of being frustrated=not satisfied),frivolity(=silly/amus ing behaviour), immaturity. Yellow enhances concentration, hence its use for legal pads. an attention getter, which is the reason taxicabs are painted this color. choose yellow to promote children's products and items related to leisure. use it to highlight not recommended to use yellow when selling prestigious, expensive products to men an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Colour of confidence and optimism Associated with joy, happiness, intellect,hope and energy An attention getter Stimulate Emotional P: to evoke pleasant, cheerful feelings, lift out spirits , self-esteem N:Irrationality ,emotional,fra gility(=easily.damaged),depre ssion, anxiety, suicide. Too much of it, or the wrong tone in relation to the other tones in a colour scheme, can cause self-esteem to plummet, giving rise to fear and anxiety people lose their tempers more often in yellow rooms, and babies will cry more. Hospitals often use green because it relaxes patients. Brides in the Middle Ages wore green to symbolize fertility. seamstresses often refuse to use green thread on the eve of a fashion show for fear it will bring bad luck. to indicate safety when advertising drugs and medical products. to promote 'green' products Symbolizes nature the easiest color on the eye Symbolic Harmony, Grow, fertility, youth, good luck,balance, refreshment, rest, restoration, reassurance, environmental awareness, equilibrium, peace. can improve vision People waiting to appear on TV sit in "green rooms" to relax suggests stability and endurance indicate stagnation and, incorrectly used, will be perceived as being too bland.
- 4. used in bedrooms wearing blue to job interviews because it symbolizes loyalty. installing blue-colored streetlights can lead to a reduction of crime in those areas. to promote products and services related to cleanliness to suggest precision when promoting high-tech products. Avoid using blue when promoting food and cooking, because blue suppresses appetite. symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. associated with tranquility and calmness. slows human metabolism and produces a calming effect, beneficial to the mind and body People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms. also call to mind feelings of sadness or indifference highly introvertive and encourages deep contemplation, or meditation Excessive use of purple can bring about too much introspection and the wrong tone of it communicates something cheap and nasty, faster than any other colour. Fulfilment healing of mind body and spirit Higher cosmic consciousness Deep awareness of being Spiritual P: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality N: Introversion, decadence, suppression, inferiority. Light purple is a good choice for a feminine design. use bright purple when promoting children's products. Associated with royalty Associated with wisdom, dignity, independence, creativity, mystery, and magic. Symbolizes power, nobility, ambition, luxury, Convey wealth and extravagance used in prisons to calm inmates. Sports teams sometimes paint the locker rooms used by opposing teams bright pink so their opponents will lose energy Tenderness and love It soothes rather than stimulates P: Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species. N: Inhibition, emotional claustrophobia, emasculation, physical weakness.