Brand Love Is
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Brand advocates are 5 times more valuable than average customers, spend more money both initially and over their lifetime with a company, and influence 150 people through social media recommendations. People are more likely to trust recommendations from other people than traditional advertising. Companies should identify brand advocates among their existing customers, employees, partners and others to gain recommendations that influence more sales.
Brand Love Is
- 4. People don’t believe ads, people believe people
- 7. Brand advocates are: 5X more valuable than average customers Spend at least 2X as much as average customers Spend 3X as much as average customers over their lifetime of their relationship with a company or brand Reach 150 people in social media every time they advocate for a product or service 92% of consumers trust brand advocates
- 8. How it goes… Have I heard of you? What do I know about you? Do I like you? Can you be trusted? Would I recommend you?
- 9. 1. Make an audit of your discount cards. How many do you have? How often do you use them? Do these discount cards influence your choice of the shop/café, etc? 2. Can you name yourself a brand advocate? If yes, share your story! 3. Even if you are not a brand advocate, there are still some companies you like. Name them. Say why you like them!
- 10. Brand advocate VS Brand ambassador
- 11. Groups of brand advocates Customers Employees Partners Speakers Competitors
- 12. http://www.youtube.co m/watch?v=XokGFN86lj c http://www.youtube.co m/watch?v=0- U4Yr9UNBo http://www.mmr.ua