Social Network Applications In Marketing
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تناقش الوثيقة استخدام الشبكات الاجتماعية في التسويق، موضحة فوائدها للمستخدمين والشركات مثل التواصل السريع وتطوير العلاقات مع العملاء. كما تشير إلى تأثير الشبكات الاجتماعية على صنع القرار في التجارة الإلكترونية، وضرورة استراتيجيات التسويق المناسبة لاستغلال هذه الشبكات. علاوة على ذلك، تتناول الوثيقة التحديات التي تواجه الأبحاث في هذا المجال، مثل حجم العينات واعتبارات الخصوصية.
![منابع
[1] Domingos, Pedro. "Mining social networks for viral marketing." IEEE Intelligent Systems 20.1 (2005): 80-82.
[2] Kim, Young, and Jaideep Srivastava. "Impact of social influence in e-commerce decision making." Proceedings of the ninth
international conference on Electronic commerce. ACM, 2007.
[3] Clemons, Eric K., Steve Barnett, and Arjun Appadurai. "The future of advertising and the value of social network websites:
some preliminary examinations."Proceedings of the ninth international conference on Electronic commerce. ACM, 2007.
[4] Hartline, Jason, Vahab Mirrokni, and Mukund Sundararajan. "Optimal marketing strategies over social networks."
Proceedings of the 17th international conference on World Wide Web. ACM, 2008.
[5] Qiao, Yu. "Social networks and E-commerce." Helinsky University of Technology (2008).
[6] Swamynathan, Gayatri, et al. "Do social networks improve e-commerce?: a study on social marketplaces." Proceedings of the
first workshop on Online social networks. ACM, 2008.
[7] Wortman, J., "Viral Marketing and the Diffusion of Trends on Social Networks", Technical Report MS-CIS-08-19,May15,
2008Pennsylvania.
[8] Karimzadehgan, Maryam, Manish Agrawal, and ChengXiang Zhai. "Towards Advertising on Social Networks." Information
Retrieval and Advertising (IRA-2009) (2009): 28.
[9] Surma, Jerzy, and Anna Furmanek. "Improving marketing response by data mining in social network." Advances in Social
Networks Analysis and Mining (ASONAM), 2010 International Conference on. IEEE, 2010.
[10] Yang, Jianmei, et al. "A study of the spreading scheme for viral marketing based on a complex network model." Physica A:
Statistical Mechanics and its Applications 389.4 (2010): 859-870.
[11] Kuechel, Marie Czenko. "Showcase your service: social media and marketing basics in a dynamic, over-populated, mixed-message,
and highly competitive world." Facial Plastic Surgery Clinics of North America 18.4 (2010): 533-536.
[12] Syed-Ahmad, Sharifah Fatimah, and Jamie Murphy. "Social networking as a marketing tool: the case of a small Australian
company." Journal of Hospitality Marketing & Management 19.7 (2010): 700-716.
[13] Afrasiabi Rad, Amir, and Morad Benyoucef. "A model for understanding social commerce." Journal of Information Systems
Applied Research 4.2 (2011): 63.
[14] Curty, Renata Gonçalves, and Ping Zhang. "Social commerce: Looking back and forward." Proceedings of the American
Society for Information Science and Technology 48.1 (2011): 1-10.](https://image.slidesharecdn.com/presentation-140910085708-phpapp02/85/Social-Network-Applications-In-Marketing-12-320.jpg)
![منابع)ادامه(
[15] Stephen.G,Mengqiu.W,Jure.L: The role of social networks in online shopping: information passing, price of trust, and
consumer choice. EC '11 Proceedings of the 12th ACM conference on Electronic commerce Pages 157-166 .ACM 2011.
[16] Kwahk, Kee-Young, and Xi Ge. "The Effects of Social Media on E-Commerce: A Perspective of Social Impact Theory."
System Science (HICSS), 2012 45th Hawaii International Conference on. IEEE, 2012.
[17] Sanghyun Kim, Hyunsun Park.” Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and
trust performance.” nternational Journal of Information Management, Volume 33, Issue 2, April 2013, Pages 318-332
[18] Thomas Verbraken, Frank Goethals, Wouter Verbeke, Bart Baesens.” Predicting online channel acceptance with social
network data.” Decision Support Systems, In Press, Corrected Proof, Available online 29 August 2013.
[19] Andrew Yang, T., Kim, J. and Dhalwani,V., "Social Networking as a New Trend in e-Marketing", Houston, Texas,USA
[20] Yadav, Manjit S., et al. "Social Commerce: A Contingency Framework for Assessing Marketing Potential." Journal of
Interactive Marketing (2013).
[21] Wang, Kai-Yu, I. Ting, and Hui-Ju Wu. "Discovering interest groups for marketing in virtual communities: An integrated
approach." Journal of Business Research (2012).
[22] Zhu, Zhiguo. "Discovering the influential users oriented to viral marketing based on online social network." Physica A:
Statistical Mechanics and its Applications (2013).
[23] Fuciu, Mircea, and Hortensia Gorski. "Marketing Research Regarding the Usage of Online Social Networking Sites by High
School Students." Procedia Economics and Finance 6 (2013): 482-490.](https://image.slidesharecdn.com/presentation-140910085708-phpapp02/85/Social-Network-Applications-In-Marketing-13-320.jpg)
Social Network Applications In Marketing
- 1. مروري بر كاربردهاي شبكه هاي اجتماعي در بازاريابي استاد: آقاي دكتر شجري استاد مشاور : آقاي دكتر هاشمي ارائه دهنده: زهره ايزدپناه 92131565
- 2. چرا شبكه هاي اجتماعي؟ مزايا مزايا براي كاربران ارتباط سريع،اطلاعات،ارزان يا رايگان،امكانات زياد-اعتماد مزايا براي سازمانها منبع اطلاعاتي-توسعه ارتباط با مشتريان-ايجاد اعتبار-ارزش افزوده-بازاريابي معايب افراد: اتلاف وقت-گمنامي سازمانها: غير قابل كنترل اند
- 3. ويژگي هاي مهم شبكه هاي اجتماعي تأثير اجتماعي : يك فرآيند يادگيري است هنجاري - اجباري اطلاعاتي-آگاهانه اهميت تاثير اجتماعي براي سازمانها اعتماد سازي براي مشتريان بهينه سازي استراتژي هاي بازاريابي از طريق يافتن رهبران عقيده )درجه، نزديكي و بينابيني( اجتناب از بازاريابي به افراد تاثير پذير محاسبه ارزش شبكه اي
- 4. ويژگي هاي مهم شبكه هاي اجتماعي )ادامه( پديده انتشار مدل هاي انتشار )بازيهاي فعل و انفعالي، آبشاري و آستانه اي( انتشار و بازاريابي استفاده از پديده انتشار براي سرعت بخشيدن به فرآيند بازاريابي
- 5. محور مطالعاتي تاثيرات شبكه هاي اجتماعي بر تجارت الكترونيك شبكه هاي اجتماعي يك ابزار بازاريابي بهينه سازي بازاريابي با شبكه هاي اجتماعي
- 6. شبكه هاي اجتماعي و تجارت الكترونيك تاثير شبكه هاي اجتماعي برفرآيند تصميم گيري تجارت الكترونيكي شبكه هاي اجتماعي و شبكه هاي فروش ارتباط شركاي تجاري -سطح رضايت-وجود-پيش بيني كانال عرضه تاثير اجتماعي اطلاعاتي و هنجاري شبكه اعتماد
- 7. مطالعه شبكه هاي اجتماعي با رويكرد بازاريابي مزايا و معایب بکار گيری شبکه های اجتماعي عمومي به عنوان ابزار بازاریابی. نتايج حضور فعال هزينه زمان نحوه ورود شبكه مناسب
- 8. بهينه سازي بازاريابي با استفاده از شبكه هاي اجتماعي يافتن گروههاي مناسب يافتن رهبران عقيده )گره هاي كليدي( با روش نزديكي
- 9. رويكردها و ابزارها تجارت الكترونيك محاسبه کوتاه ترین مسير بين نودها و محاسبه درجه هر نود در شبکه همپوشانی بين شبکه فروش و شبکه اجتماعی محاسبه حجم پیام های تبادل شده بين نودها روابط مشترک بين نودها خوشه بندی شبکه های اجتماعی بازاريابي تجربه عملی استخراج اطلاعات از کاربران و تحقیقات قبلی و تحلیل اطلاعات بهينه سازي بازاريابي داده کاوی تحلیل شبکه های اجتماعی
- 10. جمع بندي مشكلات موجود در تحقيقات كوچك بودن نمونه ها مسائل حريم خصوص ي چشم پوش ي از اثر اجتماعي منفي در روند بازاريابي ايزوله بودن محيط هاي مورد مطالعه براي مطالعه از شبكه هاي تجارت محور استفاده گرديده است. رويكرد تحقيقات آينده
- 11. تشكر و قدرداني ؟
- 12. منابع [1] Domingos, Pedro. "Mining social networks for viral marketing." IEEE Intelligent Systems 20.1 (2005): 80-82. [2] Kim, Young, and Jaideep Srivastava. "Impact of social influence in e-commerce decision making." Proceedings of the ninth international conference on Electronic commerce. ACM, 2007. [3] Clemons, Eric K., Steve Barnett, and Arjun Appadurai. "The future of advertising and the value of social network websites: some preliminary examinations."Proceedings of the ninth international conference on Electronic commerce. ACM, 2007. [4] Hartline, Jason, Vahab Mirrokni, and Mukund Sundararajan. "Optimal marketing strategies over social networks." Proceedings of the 17th international conference on World Wide Web. ACM, 2008. [5] Qiao, Yu. "Social networks and E-commerce." Helinsky University of Technology (2008). [6] Swamynathan, Gayatri, et al. "Do social networks improve e-commerce?: a study on social marketplaces." Proceedings of the first workshop on Online social networks. ACM, 2008. [7] Wortman, J., "Viral Marketing and the Diffusion of Trends on Social Networks", Technical Report MS-CIS-08-19,May15, 2008Pennsylvania. [8] Karimzadehgan, Maryam, Manish Agrawal, and ChengXiang Zhai. "Towards Advertising on Social Networks." Information Retrieval and Advertising (IRA-2009) (2009): 28. [9] Surma, Jerzy, and Anna Furmanek. "Improving marketing response by data mining in social network." Advances in Social Networks Analysis and Mining (ASONAM), 2010 International Conference on. IEEE, 2010. [10] Yang, Jianmei, et al. "A study of the spreading scheme for viral marketing based on a complex network model." Physica A: Statistical Mechanics and its Applications 389.4 (2010): 859-870. [11] Kuechel, Marie Czenko. "Showcase your service: social media and marketing basics in a dynamic, over-populated, mixed-message, and highly competitive world." Facial Plastic Surgery Clinics of North America 18.4 (2010): 533-536. [12] Syed-Ahmad, Sharifah Fatimah, and Jamie Murphy. "Social networking as a marketing tool: the case of a small Australian company." Journal of Hospitality Marketing & Management 19.7 (2010): 700-716. [13] Afrasiabi Rad, Amir, and Morad Benyoucef. "A model for understanding social commerce." Journal of Information Systems Applied Research 4.2 (2011): 63. [14] Curty, Renata Gonçalves, and Ping Zhang. "Social commerce: Looking back and forward." Proceedings of the American Society for Information Science and Technology 48.1 (2011): 1-10.
- 13. منابع)ادامه( [15] Stephen.G,Mengqiu.W,Jure.L: The role of social networks in online shopping: information passing, price of trust, and consumer choice. EC '11 Proceedings of the 12th ACM conference on Electronic commerce Pages 157-166 .ACM 2011. [16] Kwahk, Kee-Young, and Xi Ge. "The Effects of Social Media on E-Commerce: A Perspective of Social Impact Theory." System Science (HICSS), 2012 45th Hawaii International Conference on. IEEE, 2012. [17] Sanghyun Kim, Hyunsun Park.” Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance.” nternational Journal of Information Management, Volume 33, Issue 2, April 2013, Pages 318-332 [18] Thomas Verbraken, Frank Goethals, Wouter Verbeke, Bart Baesens.” Predicting online channel acceptance with social network data.” Decision Support Systems, In Press, Corrected Proof, Available online 29 August 2013. [19] Andrew Yang, T., Kim, J. and Dhalwani,V., "Social Networking as a New Trend in e-Marketing", Houston, Texas,USA [20] Yadav, Manjit S., et al. "Social Commerce: A Contingency Framework for Assessing Marketing Potential." Journal of Interactive Marketing (2013). [21] Wang, Kai-Yu, I. Ting, and Hui-Ju Wu. "Discovering interest groups for marketing in virtual communities: An integrated approach." Journal of Business Research (2012). [22] Zhu, Zhiguo. "Discovering the influential users oriented to viral marketing based on online social network." Physica A: Statistical Mechanics and its Applications (2013). [23] Fuciu, Mircea, and Hortensia Gorski. "Marketing Research Regarding the Usage of Online Social Networking Sites by High School Students." Procedia Economics and Finance 6 (2013): 482-490.