The Bureau of Indian Standards (BIS) is India's national standards body that establishes and enforces standards for products and services. BIS formulates technical standards for various products and services, manages several certification schemes including the ISI mark for quality products. It aims to protect public health, safety, and the environment through standardization, marking, and quality certification. BIS operates various testing laboratories, provides training, and creates awareness on standards for consumers and industry. Compliance with BIS standards is important for national and international market access.