This document discusses bots and chatbots, including what they are, where they can be found, and examples of companies that use them. Bots are applications that perform automated tasks, and chatbots allow users to interact with them through conversational interfaces like messaging apps. The document then provides examples of how companies like Disney, Fandango, Hipmunk, Tommy Hilfiger, Sephora, and Zalando use bots and chatbots for purposes like games, movie information, travel advice, video ads, product tips, and shipping updates. It concludes with a discussion on what makes for a good bot, including the ability to learn from conversations, having a clear purpose, contextual understanding, and emotional intelligence.