BOTS
BY NAOMI L’EAU, IRIS VAN DURME, EMILE BOEL, MARIUS VAN
BLANCKENBERG, XYMIRA SIMOENS
WHAT ARE BOTS?
• Application that
performs an automated
task
• You can talk to a bot as
you would to a human
WHERE CAN YOU
FIND CHATBOTS?
• Messaging apps
• Websites
• Online stores
• Blogs
• Informative websites
• …
WHAT IS OUR EXPERIENCE WITH
CHATBOTS?
• Messenger
• LinkedIn
• Pop-ups on websites
WHAT DOES THIS
COMPANY USE
BOTS FOR?
Disney
• Game
WHAT DOES THIS
COMPANY USE
BOTS FOR?
Fandango
• Enter city or ZIP
code
• Movie trailers
• Find local theaters
WHAT DOES THIS
COMPANY USE
BOTS FOR?
Hipmunk
• Via Facebook
Messenger
• Advice to travelers
• Searches
hotels/flights...
WHAT DOES THIS
COMPANY USE
BOTS FOR?
Tommy Hilfiger
• Video Ad Chatbot
• Teads’ Technology
• Call to action
WHAT DOES THIS
COMPANY USE
BOTS FOR?
Sephora
• Gives tips to
teenagers
• On messaging app
Kik
WHAT DOES THIS
COMPANY USE
BOTS FOR?
Zalando
• FB messenger
• Advice
• Package delivery
CENTRAL QUESTION
In what way does the conversational aspect of a ‘bot’
solution create significant improvement over those
existing solutions?
• Available 24/7
• More objective opinion
• Customer knowledge
• But, 83% of consumers prefer human beings
WHAT, ACCORDING TO THE MEMBERS OF YOUR
GROUP, ARE THE MOST IMPORTANT REQUISITES
FOR A GOOD BOT?
• Learns from previous
conversations
• Clear purpose
• Contextual understanding
• Emotionally intelligent
REFERENCES
• 4 essentials of AI chatbots: What makes Bot intelligent? (2017, October 23). Retrieved from New gen apps:
https://www.newgenapps.com/blog/essentials-of-ai-chatbots-what-makes-chatbot-intelligent
• Arthur, R. (2016, March 30). Sephora Launches Chatbot On Messaging App Kik. Retrieved from Forbes:
https://www.forbes.com/sites/rachelarthur/2016/03/30/sephora-launches-chatbot-on-messaging-app-kik/#52b75585547e
• Disney's Zootopia. (n.d.). Retrieved from Topbots: https://www.topbots.com/project/disney-zootopia/
• Erez Baum, I. (2016, July 25). 3 lessons learned while building the Zootopia chatbot. Retrieved from Venture Beat:
https://venturebeat.com/2016/07/25/3-lessons-learned-while-building-the-zootopia-chatbot/
• Iyer, S. (2017, October 16). Why enterprises must choose custom chatbot development over DIY chatbot. Retrieved from Softweb
Solutions: https://www.softwebsolutions.com/resources/custom-chatbot-development-over-DIY.html
• Kim, L. (2018, January 2). 10 examples of how brands are using chatbots to delight customer. Retrieved from Mobile Monkey:
https://mobilemonkey.com/blog/2018/01/how-brands-are-using-chatbots
• Mitroff, S. (2016, may 5). What is a bot? Here's everything you need to know. Retrieved from Cnet: https://www.cnet.com/how-
to/what-is-a-bot/
• Pylypchak, O. (2017, October 19). What are the most popular charbots? Retrieved from Quora: https://www.quora.com/What-
are-the-most-popular-chatbots
• The whats & why of chatbots. (n.d.). Retrieved from Bot press: https://botpress.io/learn/what-why
• Tommy Hilfiger debuts world’s first video ad chatbot. (2017, June 29). Retrieved from Net Imperative:
http://www.netimperative.com/2017/06/tommy-hilfiger-debuts-worlds-first-video-ad-chatbot/

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Presentation bots

  • 1. BOTS BY NAOMI L’EAU, IRIS VAN DURME, EMILE BOEL, MARIUS VAN BLANCKENBERG, XYMIRA SIMOENS
  • 2. WHAT ARE BOTS? • Application that performs an automated task • You can talk to a bot as you would to a human
  • 3. WHERE CAN YOU FIND CHATBOTS? • Messaging apps • Websites • Online stores • Blogs • Informative websites • …
  • 4. WHAT IS OUR EXPERIENCE WITH CHATBOTS? • Messenger • LinkedIn • Pop-ups on websites
  • 5. WHAT DOES THIS COMPANY USE BOTS FOR? Disney • Game
  • 6. WHAT DOES THIS COMPANY USE BOTS FOR? Fandango • Enter city or ZIP code • Movie trailers • Find local theaters
  • 7. WHAT DOES THIS COMPANY USE BOTS FOR? Hipmunk • Via Facebook Messenger • Advice to travelers • Searches hotels/flights...
  • 8. WHAT DOES THIS COMPANY USE BOTS FOR? Tommy Hilfiger • Video Ad Chatbot • Teads’ Technology • Call to action
  • 9. WHAT DOES THIS COMPANY USE BOTS FOR? Sephora • Gives tips to teenagers • On messaging app Kik
  • 10. WHAT DOES THIS COMPANY USE BOTS FOR? Zalando • FB messenger • Advice • Package delivery
  • 11. CENTRAL QUESTION In what way does the conversational aspect of a ‘bot’ solution create significant improvement over those existing solutions? • Available 24/7 • More objective opinion • Customer knowledge • But, 83% of consumers prefer human beings
  • 12. WHAT, ACCORDING TO THE MEMBERS OF YOUR GROUP, ARE THE MOST IMPORTANT REQUISITES FOR A GOOD BOT? • Learns from previous conversations • Clear purpose • Contextual understanding • Emotionally intelligent
  • 13. REFERENCES • 4 essentials of AI chatbots: What makes Bot intelligent? (2017, October 23). Retrieved from New gen apps: https://www.newgenapps.com/blog/essentials-of-ai-chatbots-what-makes-chatbot-intelligent • Arthur, R. (2016, March 30). Sephora Launches Chatbot On Messaging App Kik. Retrieved from Forbes: https://www.forbes.com/sites/rachelarthur/2016/03/30/sephora-launches-chatbot-on-messaging-app-kik/#52b75585547e • Disney's Zootopia. (n.d.). Retrieved from Topbots: https://www.topbots.com/project/disney-zootopia/ • Erez Baum, I. (2016, July 25). 3 lessons learned while building the Zootopia chatbot. Retrieved from Venture Beat: https://venturebeat.com/2016/07/25/3-lessons-learned-while-building-the-zootopia-chatbot/ • Iyer, S. (2017, October 16). Why enterprises must choose custom chatbot development over DIY chatbot. Retrieved from Softweb Solutions: https://www.softwebsolutions.com/resources/custom-chatbot-development-over-DIY.html • Kim, L. (2018, January 2). 10 examples of how brands are using chatbots to delight customer. Retrieved from Mobile Monkey: https://mobilemonkey.com/blog/2018/01/how-brands-are-using-chatbots • Mitroff, S. (2016, may 5). What is a bot? Here's everything you need to know. Retrieved from Cnet: https://www.cnet.com/how- to/what-is-a-bot/ • Pylypchak, O. (2017, October 19). What are the most popular charbots? Retrieved from Quora: https://www.quora.com/What- are-the-most-popular-chatbots • The whats & why of chatbots. (n.d.). Retrieved from Bot press: https://botpress.io/learn/what-why • Tommy Hilfiger debuts world’s first video ad chatbot. (2017, June 29). Retrieved from Net Imperative: http://www.netimperative.com/2017/06/tommy-hilfiger-debuts-worlds-first-video-ad-chatbot/

Editor's Notes