Presentation deck Bus 230
- 1. INITECH The road to redemption
- 2. Team Members Shiv Kodak President | VP of Business Analytics Imran Khan VP of Manufacturing Eric Rubenacker VP of Accounting and Finance Matthew Swendsen VP of Marketing Prabhakar Gondi VP of Sales Management
- 3. Pivot 3 Hello! Nice to meet you • Data Driven • Minimize personal bias and assumptions • Market is the best decision maker Strategy Best features with top notch marketing at the most competitive price possible
- 10. Local & Regional Advertising
- 11. Pricing
- 12. Pricing
- 13. Pricing
- 14. Pricing
- 17. Strategic Recap 17 Hello! Nice to meet you• Failure is inevitable • Listen to the market • “Red” team ideas The quality of decisions depends on the speed at which you analysis the data
- 18. Thank you! 18
Editor's Notes
- #2: Shiv
- #3: All
- #4: Eric
- #5: Shiv
- #6: Imran
- #7: Imran
- #8: Imran
- #9: Matt - To determine R&D investment in features we used a filter in Tableau for each of the 5 segments and analyzed them across all wants/needs preferences giving us 200 data points
- #10: Matt - To narrow our options even further and determine the top 3 features, we set a filter in Tableau for wants/needs preferences above 110 rating in our primary and secondary segments, Traver and Innovator, respectively, to determine features for R&D investment.
- #11: Eric - In Each Region What Company Did what kind of Ad (Where they advertised)
- #12: Shiv
- #13: Shiv
- #14: Shiv
- #15: Shiv
- #16: Prabhakar
- #17: Prabhakar
- #18: Shiv