presentation Eclipse - PPT (1) Alicia Davis
- 2. I T R O D U C I N G A NEW ENERGY DRINK TO CHANGE THE WORLD YOU LIVE IN
- 3. ECLIPSE – The Brand A BRAND CREATING HEALTHY, LOW IN SUGAR ENERGY DRINKS …without skimping on the flavoured goodness! WE SOURCE OUR NATURAL INGREDIENTS FROM LOCAL AND SUSTAINABLE SOURCES FROM WITHIN THE UNITED KINGDOM WE AIM TO SUPPORT YOUNG PROFESSIONALS AND STUDENTS THROUGH THEIR EVERY DAY BUSY, COSMOPOLITAN LIVES. ECLIPSE IS THE LIGHT AT THE END OF THE TUNNEL
- 4. ECLIPSE – The Brand ECLIPSE WILL COMPETE WITH WELL KNOWN ENERGY DRINK COMPETITORS SUCH AS ALIBI, LITTLE BIGSHOT AND FRS. ALL OF THESE BRANDS PRODUCE HEALTHIER AND CHEAPER ALTERNATIVES TO NORMAL EVERY DAY ENERGY DRINKS.
- 5. ECLIPSE – The Product AN ENERGY DRINK MADE FROM NATURAL INGREDIENTS BURSTING WITH CITRUS AND BERRY FLAVOURS GENTLY CARBONATED FOR THAT LITTLE FIZZ FEEL THE LIGHT AT THE END OF TUNNEL WHEN YOU’RE FEELING SHORT OF ENERGY SEPERATED INTO TWO UNIQUE FLAVOURS – SOLAR AND LUNAR
- 6. ECLIPSE – Solar SOLAR ADOPTS IT’S NAME FROM ASTROLOGICAL SOLAR ECLIPSES THE FLAVOUR IS COMPRISED OF BOASTING THE FLAVOURS OF ORANGE, LEMON, MANGO AND A HINT OF LIME
- 7. ECLIPSE – Lunar LUNAR ADOPTS IT’S NAME FROM ASTROLOGICAL LUNAR ECLIPSES THE FLAVOUR IS COMPRISED OF BOASTING THE FLAVOURS OF RASPBERRIES, BLUEBERRIES, LIME AND CRANBERRIES
- 8. ECLIPSE – The Price OUR 180ML CANS WILL RETAIL AT £0.89P
- 9. ECLIPSE – The Packaging
- 10. ECLIPSE – The Concept OUR THEME IS APPARENT ACROSS OUR ENTIRE PRODUCT RANGE THE BRAND NAME “ECLIPSE” WAS CHOSEN TO ASSOCIATE OUR ENERGY DRINK WITH THE PERFECT AND OPTIMUM MOMENT THE BRAND ECLIPSE IS CURRENTLY MADE UP OF TWO ENERGY DRINK PRODUCTS Solar and Lunar
- 11. ECLIPSE – Social Media ECLIPSE IS REPRESENTED ACROSS SOCIAL NETWORKING SITES FACEBOOK, INSTAGRAM AND NEWLY – SNAPCHAT THIS HAS ALLOWED THE BRAND TO CONNECT WITH CUSTOMERS ON A PERSONAL LEVEL, SHOWING THE WAY THAT ECLIPSE ENERGY DRINKS CAN BECOME A PART OF YOUR EVERY DAY LIFE SOCIAL NETWORKING SITES SUCH AS THESE HAVE PROVIDED AS GREAT TOOLS O REACH OUR TARGET AUDIENCES, SAID SITES PRIMARY USERS
- 12. Facebook - Increase brand recognition - Connect with the audience - Images and videos - Relationship - More personal - Manage the brands reputation - Insight to target audience interests - Platform to promote events
- 13. Twitter • Twitter is a great social media platform • Increase awareness and seek feedback. • Communicating • Showing brand personality • Trends eg:#leftinthedark • Encourage followers to find out more 13
- 14. Instagram - Visually appealing - Mood board - Step into consumers everyday life
- 15. Snapchat - Allows brand to me seen on daily basis - Direct contact - Opportunity for secret competitions and giveaways - Brand personality matching age range of target audience
- 16. THE CAMPAIGN
- 17. ECLIPSE – Campaign Objective THE CAMPAIGN WILL PROMOTE THE BRAND IN A FUN AND LIGHTHEARTED MANNER, ENCOURAGING CONSUMER PARTICIPATION AND AUDIENCE INTERACTION. OUR ENERGY DRINKS ARE THE ADDED BOOST STUDENTS NEED WHEN THEY ARE FACED WITH DEADLINES, EXAMS, REVISION AND THE DREADED “HANGOVER” BOTH ENERGY DRINKS WOULD BE LAUNCHED ON THEIR RETRESPECTIVE ASTROLOGICAL EVENT DAYS ECLIPSE WILL HOLD CELEBRATION PARTIES ACROSS THE UK TO CELEBRATE THE PASSING OF SOLAR AND LUNAR ECLIPSES, PROVIDING IDEAL TIMES TO LAUNCH EACH PRODUCT
- 18. PRINT 18
- 19. VIDEO 19
- 20. THE AIMS OF THIS CAMPAIGN • INCREASE BRAND AWARENESS • BECOME KNOWN AS A FUN, SOCIABLE AND CURRENT BRAND • ENGAGE WITH TARGET AUDIENCE IN MEMORABLE AND LIGHT HEARTED WAY • PROMOTE VALUES OF A HEALTHY LIFESTYLE 20
- 21. THANK YOU FOR WATCHING. ANY QUESTIONS? 21