The document discusses the production of the film "De-Arranged Marriage" by K.A.J. Productions. It aimed to represent the younger British Asian community in a heroic way using conventions of the thriller/Bollywood genre. It believes the character Anjali achieves this. It also wanted to show that older generations must respect younger generations' changes. The producers saw Pathe as the best distributor due to its success with similar low-budget films. They targeted younger British and British Asian audiences who they found most interested in this genre. Market research found most people would watch based on the synopsis and poster.