![Computers are magnificent tools for the reali s ation of our dreams, but no machine can replace the human spark of spirit, compassion, love, and understanding. - Louis Gerstner, CEO, IBM Ruchir Punjabi [email_address] +61 2 9261 5266 +61 412 606 725](https://image.slidesharecdn.com/presentationforcrcsymposium-090922173030-phpapp02/85/Presentation-for-CRC-Symposium-12-320.jpg)
Presentation for CRC Symposium
- 1. Online Media, Embracing Change. By Ruchir Punjabi Immediate Past President, University of Sydney Union Managing Director, Langoor Pty Ltd
- 2. Three things Change means that things will change and they will be different Change is constant If we don’t change with this change, it’s time to stop for a while, and think about what you are doing
- 3. Information Technology What does it mean? I think there is a world market for maybe five computers. - IBM Chairman Thomas Watson, 1943 67% of all Australians use Internet today
- 4. The hard bit Tools keep changing Facebook, Twitter, MySpace, Digg, Delicious, StumbleUpon, Wordpress, Blogspot, Google, Yahoo, Bing, Gmail, Hotmail, … (the list will never end) Mobile phones, SMS, Interactive TV
- 5. The easy bit Websites Search – Google, Yahoo, AOL, Wikipedia Internet is the library of all information on Earth Online community to help you
- 6. Where do I fit in? University of Sydney Union Adapting to student needs in Voluntary Student Unionism Connecting Clubs and Societies to students Website, Facebook, Twitter, What?!
- 7. Power of Social Media 5 Billion minutes spent of Facebook everyday 300,000+ Channel views for PETA on YouTube $6.5 Million online donations of the Obama campaign YOU create, the world follows
- 8. Online Presence Critical P2prescue.org Wordpress.com (free) Paypal donate (2%) Hosting ($100/year) Search Engines!
- 9. You can do Public relations Customer Service Loyalty building Collaboration Networking Thought-leadership Raise Funds
- 10. Things to bear in mind Hope is not a strategy Resistance is going backwards Technology is here to empower you - embrace it Start thinking “Conversations”
- 11. Core of Conversations Listen (RSS, Tweet Deck,… ) Engage (Facebook, MySpace,… ) Measure (Map to goals – audience, engagement, loyalty, influence, action) And every time you’re lost – just “search”
- 12. Computers are magnificent tools for the reali s ation of our dreams, but no machine can replace the human spark of spirit, compassion, love, and understanding. - Louis Gerstner, CEO, IBM Ruchir Punjabi [email_address] +61 2 9261 5266 +61 412 606 725