presentation for IMC

Sponsorship proposal for
“Morning Live” project

• Daily morning live show:
• Duration: 1:30hr to 2hr (depending
on channel decision)
• Monday to Friday
-Educative
-Informative (local/international)
-Lifestyle

• “Morning live” is the concept of a local TV
show addressed to the entire country
(targeting a large audience, mainly
housewives).
• The show will be dedicated to live
information updates and sequences focusing
on various topics (Health, lifestyle, travel…).
These sequences will create mini talkshows
with discussions between the main host and
his team of specialist commentators.

Host
• The “morning live” is mainly targeting
housewives audience. For that reason we
recommend the main host to be:
- A senior presenter (40 +) to ensure a
maximum of credibility among the audience.

Specialist commentators
- A team of ‘commentators’ should include
Myanmar specialist in their respective field of
competency for the same reason of credibility.
For example: a chef, a fashion designer,
horoscope specialist etc…

• The Morning Show will be shot in studio
with a set separated in distinct areas:
1. The main Talk show: this area will be the
space dedicated to different sequences for
discussions between the main host the
specialists and the guests

2. The daily news
3. Astrology/numerology of the day
4. The space for the special sequences of
workshops for lifestyle, health, cooking
etc…

Redundant sequences
• The Redundant sequences are aired everyday at the same
time following the same format to create appointments with
the audience:
• The summary of the day. The traffic report (linked with
radi0)
• The daily news . The horoscope/numerology

Thematic sequences:
• Sports
• Lifestyle
• Cinema/TV
• Fashion/tren
ds
• Health
• Children
care
• Music
• Gardening
• Home décor
• celebrity/gossip/entertainment
• Travel discoveries
• Cooking recipes
• Technologies/ gadget
The thematic sequences are aired on specific days
depending on their topics and will always be aired on
these dedicated day to also create appointments with
the audience:

Sample of thematic sequences for
the week:

“Morning shows” around the world

Good Morning Britain- United Kingdom

Brand Integration:
• A morning show is the perfect opportunity to create
a new marketing strategy. The concept of a
morning live offers multiple possibilities for
marketing packages.
• Every thematic sequence can be the playground
for international and national brands.

Morning live
• The morning show sequences should feature
several sponsors products integration and use
depending on the topic.
• Each Brand product can be exhibited/used/and
sponsor of an entire sequence.

Health and Fitness Sequence
Suggested products: panty liner, healthy/diet
food, deodorant
• Meeting point in Inya lake with a fitness
specialist Monday morning for a healthy
rendez-vous:
“Morning freshness, morning fitness!”

Sport Sequence
Suggested products: razor/shaving foam,
deodorant, energy drink, coffee, shampoo, skin care
• Proposed sequence: International and National
Sport Review/Sport news. Introducing sport
portrait of local sport stars/ traditional Myanmar
sports/ side stories of famous players and clubs
etc…
• Iconic Brand Ambassador

Children care Sequence
Suggested products: diapers, soap, healthy food,
baby care, milk.
• Advices and secrets from specialists on the best
attitudes to have while taking care of your
beloved children.
• Special guests with doctors and pediatricians with
healthy guidance habits

Fashion trends sequences
Suggested products: shampoo, make up,
hairspray, skin care, cosmetics, clothing and
accessories, multi-vitamins, jewelries
• The latest Fashion Trend for style, make up, hair
and body presented by fashion and body care
specialists.
• Beauty experts for women/ Confidence among
women.
“Your partner in fashion and beauty presents ”
“See it today, wear it tomorrow”

Celebrity gossip/Cinema sequence
Suggested products: shampoo, cream, bar
soap, cosmetics
• Review of the latest International and National
movies and gossip of celebrities following their
beauty and fashion habits.

All the Morning Live advices conducted by
our specialists on their respective sequences
will act as guidance for our viewers/consumers
shopping and lifestyle habits.

• Proposition of concept for a noon daily
variety show:
• Duration: 1:30hr
• Daily Monday to Friday
-entertaining
-cultural
-educative

• “Noon live” is the concept of a
Regionalist show which should be
address to the entire country. (target large
audience).
• The Show will be entirely dedicated to the
audience, which will allow them to take
part and participate.

• The itinerary Show should feature a branded truck
travelling around large cities of Myanmar. Each city
will be featured for 1 week.
• Everyday through the multiples sequences we will
discover traditional and local specialties. Which
could included food, music, stand up, traditional
dances, performances, audience games etc…

• The show will be presented by one senior
and 2 or 3 additional presenters
responsible for diverse sequences on a
public place, live with an audience.
• There will be special guests who can be
from the particular regions or that have
had an important impact in the chosen
city (Local personality interview).

• “Noon live” will present segments of games
brand integrated, for example : game in which
selected people in audience should make a
bubble with laundry products. (brand
integration for soaps)
• Allows the integrations of segment for the
specific announcers using/exposing their
products and create specials OBB/CBB per
each branded segment.

Sequence by sequence samples:
• postcard sequences to present the
region and the city where we shoot.
• sequence “fil rouge”
• Examples of games and sequences:
 Never say yes never say no
 Catch a pig/chicken
 Climb the greased pole
 Last one to stand on a bamboo stick
 Shin lon contest
 Selfie contest
 Traditional dance contest
 Karaoke contest
 Etc..

“Noon programs” around the world

Eat Bulaga! – Philippines/Indonesia

The BIG IDEA:
• “Noon live”, travelling all around the country, offers
huge opportunities for on ground brand exposures
and integrations. The big idea is to bring our
sponsor partners along the journey and meet
directly with the audience. Creating an immediate
and bounding relationship with them.
• Our sponsor partners will be given the possibility to
integrate live sequences, expose and distribute their
products to the audience in a very entertaining way

• “Noon Live ” will be supported by our radio FM
stations and our online platform to promote and
pre announce weeks ahead the itinerary of the
show.
• Audience will be pre informed and will know
exactly where and when “the caravan” will arrive
in town.

• The trip will be the first opportunity to expose
brands across the country.
• Using creativity and originality, we propose to
customize the “Noon Live caravan” following our
sponsors partner’s iconic visuals to impact the
audience at first sight.

• Every game/sequence is an opportunity to
partner a brand using or exposing the
products.

“Selfie-star”
Display your best smile/funniest face in the
most exciting selfie-contest around the country-
brought to you by:
Cellphones, mobile operators,
toothpaste, skin care

“Bubble up”!
Create the most foam out of the
soap products.

“Style it!”
• Be creative and show us your best
stylized/waxed hair- brought to you by the
most visionary shampoo brand/hairstyle
products

• Election of the prettiest baby brought to you by
Baby Care products/health brands spoiling our
beloved young ones.
“Cutie Babies”

presentation for IMC

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