Presentation for Retail General Overview.ppt
- 1. Chapter 4
- 2. • To Show Retail Classifications • To Study Retail Ownership Type • To Explore Influences in the Channel of Distribution
- 3. II. Store-Based Retail Strategy Mix III. Service vs. Goods Retail Strategy Mix IV. Nonstore-Based Retail Strategy Mix and Nontraditional Retailing I. Ownership
- 4. I. Ownership • Independent • Chain • Franchise • Lease Department • Vertical Marketing System • Consumer Cooperative
- 5. • Flexibility • Investment Costs Down • Specialists • Strong Control • Image • Consistency • Independence • Entrepreneurial Drive
- 6. • Lack of Power • No Economies of Scale • Labor Intensive • Limited Access to Advertising • Over-dependence on Owner • Limited Resources for Long-run Planning
- 7. • Bargaining Power • Cost Efficiencies • Operating Efficiencies • Technical Abilities • Advertising Availability • Defined Management Philosophies
- 8. • Time and Resources Spent on Long-run Planning • Limited Flexibility • Investments High • Managerial Control Difficult • Limited Independence for Personnel
- 9. • Product/Trademark • Business Format
- 11. • Small Capital Investment • Brand Awareness • Operation Procedures and Management Skills • Cooperative Marketing • Exclusive Selling Rights • Purchasing Costs
- 12. • Oversaturation • Franchisor Overselling • Contract Provisions • Cancellation Clauses • Short Duration • Gross Sales Based Royalties
- 13. • National or Global Presence • Ownership Qualifications Set • Money Obtained on Delivery • Stringent Rules for Franchisees • Franchisee Work Incentive • Royalties Continue
- 14. • Damaged Reputation • Loss of Customer Loyalty • Intra-franchise Competition • Reduced Resale Value • Injured Profitability • Franchisee Desire for Independence
- 15. • Fills Merchandise and Expertise Gaps • Enlarged Market • Reduces Store Costs • Lessee Assumes Administration Rol • Percent of Revenues
- 16. • Conflicts in Operating Procedures • Damaged Image • Customer Blame
- 17. • Well Know Store • Reduced Costs • Economies of Scale
- 18. • Inflexibility in Hours • Product Line Restrictions • Raised Rent • Sales Expectations Not Met
- 19. FOOD-ORIENTED RETAILERS • Convenience Store • Conventional Supermarket • Food-Based Superstore • Combined Store • Box (limited-line) Store • Warehouse Store II. Store-Based Retail Strategy Mix
- 20. GENERAL MERCHANDISE RETAILERS • Specialty Store • Variety Store • Traditional Department Store • Full-Line Discount Store • Off-Price Chain • Factory Outlet • Membership Club • Flea Market II. Store-Based Retail Strategy Mix
- 21. III. Service vs. Goods Retail Strategy Mix •Rented Goods •Owned Goods •Nongoods
- 22. • Direct Marketing • Direct Selling • Vending Machine • World Wide Web • Other Emerging Retail Formats IV. Nonstore-Based Retail Strategy Mix and Nontraditional Retailing
- 23. Manufacturer Independent Manufacturer Ownership Wholesaler Independent Wholesaler Ownership Retailer Independent Retailer Ownership
- 24. Manufacturer Wholesaler Retailer Two Channel Members Own All Facilities and Perform All Functions
- 25. Manufacturer Wholesaler Retailer All Production and Distribution Functions are Performed By One Channel Member
- 26. • Owned by Consumers • Most Popular in Grocery Retailing
- 27. • Ways Retail Institutes Can Be Classified • Retail Ownership Types and Characteristics of Each • Exertion of Influence in the Channel of Distribution • By Manufacturers • By Wholesalers • By Retailers