Presentation mc donalds
Download as PPTX, PDF0 likes1,639 views
The document discusses product life cycles, which have four distinct stages: introduction, growth, maturity, and decline. During each stage, a product experiences different sales trends and requires different business strategies. For example, McDonald's is currently in the maturity stage for its products, where strong sales growth is diminishing and competition from similar products like Burger King is increasing. At this late stage, the primary objectives are defending market share and maximizing profits through product enhancements or new offerings.
1 of 5
Download to read offline
More Related Content
What's hot (20)
Ad
Viewers also liked (10)
Ad
Similar to Presentation mc donalds (20)
Recently uploaded (20)
Presentation mc donalds
- 2. PRODUCT LIFE-CYCLE Products have a limited life Product sales pass through distinct stages Profit rise and fall at different stages Products require different strategies in each life-cycle stage
- 5. ⢠McDonalds began its product life-cycle management journey in 2005. ⢠Now the company is in the market maturity stage of the product life cycle. ⢠In this stage, the strong growth in sales by the company is diminishing. ⢠The competition may appear with similar products like Burger King is doing to McDonalds. ⢠The primary objective that a company should focus on when at this stage of the product life cycle is to defend its market share and try to maximize it profits. ⢠At this stage also, the features of its products might be enhanced or the company might try to implement other products in order to create a stiff competition for its competitors.