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Presentation Meas Development Holding copy.compressed-2
5 central kitchens
600 B2B clients
Over 1,500 employees
7 airports
In Cambodia & Malaysia
60 outlets
Serving 32.000 meals
a day
$32 M revenue
SEA F&B operator since 2008
Meas Development Holding’s shareholders
Anne-Sarine & Eloi Courcoux
Chairwoman representative CEO
They have more than 20 years experience in Fast
Moving Consumer Goods Companies, Hospitality
and Tourism Industries including Senior positions
in Sales & Marketing, International Retail Manger
at Louis Vuitton for her, Managing Director of a
Walt Disney Parks & Resorts Division in Europe for
him. Both have MBA graduate level.
Yary Meas Dupuis
Chairwoman
Mrs. Dupuis started her career in the F&B
industry alongside her late husband Alain
Dupuis in 1974 by opening Le Cambodge
restaurant in Belgium granting employment to
many Cambodian refugees living in Louvain La
Neuve. Since those early days, Mr and Mrs.
Dupuis travelled the world establishing
successful F&B businesses from family
oriented restaurant chains in California to
feeding factory workers in Asia. Mrs. Dupuis is
a well respected and much loved member of
the Cambodian business community with
amicable relationships with all political parties.
Lars Crone
Senior partner
Lars has more than 38 years experience of
the industry worldwide, including senior
positions in some large corporations such as
SAS Service Partner, Gate Gourmet
International and SSP.
He was also a board member of ACI World
Business Partner and a vice Chairman of ACI
Europe.
Throughout his career, Lars has spent most
of his time in Asian countries, setting up and
managing business, both in developed and
emerging markets with the last 5 years in
Cambodia.
F&B airport
concessions
Corporate
contract catering
Retail & B2B food
solutions
Meas Development Holding’s brand portfolio
Meas Development Holding’s mission
To provide a great food & drink experience
•  create, manage and operate global and regional food brands in Asia
•  provide our customers with high quality, freshly made food products & meals
at competitive prices
•  create growth opportunities for our employees, business partners and
shareholders
Sajibumi, the regional key player with international expertise since 2009
100% owned by EMCATERING, a joint-venture between
Meas Development Holding and RMA Group
F&B Airport Concessions
•  Wide operation platform in over 17 F&B outlets in both Phnom Penh and Siem Reap
Airports and 13 outlets overseas in Asia
•  Strong people with 270 loyal local employees
•  Solid performance with top line sales exceeding pax growth
•  High recognition with more than 90% of customer satisfaction, first and only HACCP
and HALAL certified, and seamless partnership & cooperation with more than 20 airlines
•  Fully transparent with national tax & labor compliance with results audited by PWC
The local canteen player
Hagar Catering and Facilities Management, the Cambodian
Catering and Canteen enterprise, has developed
for the last 10 years
a strong experience in Cambodia in the field of
Canteen Management and Catering service

Corporate Contract Catering
30 canteens all around Cambodia 450 permanent staff
19.000 meals served a day
Since 2009 MDH have operated and managed locally created food
brand concepts and international franchises from kitchen to table

Retail & B2B food solutions
Who?
What?
How?
Central team
F&B – Hygiene & quality – Finance – HR – Marketing - Sales
RETAIL	
5 Central kitchens
To produce homemade & fresh
products & meals from Asian to
Western
600 B2B clients
•  Wholesale & consignment
•  Catering
•  Franchises
•  30 restaurants, eateries &
bakeries, in Cambodia
•  Presence in PP, SR & provinces
For who?
Local eatery and bakery
14 outlets
92.5% shares
Chinese casual all-day dining
6 outlets
55% shares
Chinese upscale restaurant
2 outlets
55% shares
Authentic Italian restaurant
& deli shop
2 outlets
68.5% shares
Legendary U.S,
restaurant with live
ambiance & rock shop
2 outlets
25% shares
The oldest healthy
Japanese restaurant
3 outlets
50% shares
•  B2C: locals, tourists and foreigners living in Cambodia
•  B2B: hospitality, supermarkets, other retail stores, corporate clients, tour operators & travel agencies
Blue Pumpkin
The local eatery and bakery
first locally created brand concept with a nation wide presence
•  Launched in Siem Reap in 2000
•  Founded by a bakery & pastry chefs couple
•  14 outlets. Present in the key strategic and touristic locations
•  Home made and fresh products (2 Central Kitchens)
•  Locally very well renown brand with international twist. Unique concept.
•  Brand revamping in 2015
Dim Sum Emperors
The spirit of Yum Cha!
The favorite Chinese dishes specialist in a casual all day dining
•  The favorite in Phnom Penh
•  6 stores in Cambodia
•  2 central kitchens
•  Homemade healthy & steamed Chinese products
Emperors of China
The upscale Chinese restaurant in Cambodia
The Chinese restaurant for breakfast, lunch, dinner and drinks
•  Since 6 years in Phnom Penh. 18 months in Siem Reap
•  Inspired by Hong Kong renown top restaurateur Dick Wong
•  Delicious Chinese specialties
•  Qualitative products also sold directly to hotels and restaurants
Terrazza
A true taste of Italy
The most authentic Italian restaurant
•  Presence in both Siem Reap and Phnom Penh
•  2 Italian chefs with International background, especially in Asia
•  Freshly made food with Italian imported products served at the restaurants
•  Italian cold cut, cheese & wine for retail at Terrazza Deli Shop
•  Private rooms & group events
Yoshinoya
The oldest healthy Japanese Restaurant
bringing the finest traditional Japanese food
with speed, reasonable price and cozy environment
•  Established in 1899
•  Worldwide Japanese brand
•  Well know for its Gyudon
•  1,500 restaurants outside Japan
•  Settled in Cambodia 2 years ago. First launched in SR, now also in PP
•  Today, the brand has 3 restaurants in Cambodia
Hard Rock Café
The international rock-café, home of the legendary burger
More than a café, a restaurant or a shop. The ‘Live’ ambiance
•  Opened in 2014 in Siem Reap
•  a 262 seat restaurant
•  2 floors including a large terrace overlooking the river
•  Café, restaurant and clothes shop
•  Soon in Phnom Penh
F&B airport
concessions
Corporate
contract catering
Retail & B2B food
solutions
Meas Development Holding’s 2016 initiatives
Enlarge airport portfolio in
Asia
•  by entering into new
ASEAN markets
•  by looking at inflight
catering opportunities
Maintain our leadership
position
•  by improving our HACCP
standards
•  by reinforcing our
corporate business
development
Reinforce our F&B operator
positions & efficiency
•  by centralizing core
general & administration
functions
•  by becoming fully
compliant, ahead of
competition
•  by reaching international
standards in production,
process and operations
•  by strengthening our long-
term vision & development
through new alliances
MEAS DEVELOPMENT HOLDING
#7, street 380, boeung keng kang,
Phnom Penh - cambodia
Eloi Courcoux - CEO
Tel: +855 (0) 99 72 76 72
Email: eloi.courcoux@mdh.asia
www.mdh.asia

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Presentation Meas Development Holding copy.compressed-2

  • 2. 5 central kitchens 600 B2B clients Over 1,500 employees 7 airports In Cambodia & Malaysia 60 outlets Serving 32.000 meals a day $32 M revenue SEA F&B operator since 2008
  • 3. Meas Development Holding’s shareholders Anne-Sarine & Eloi Courcoux Chairwoman representative CEO They have more than 20 years experience in Fast Moving Consumer Goods Companies, Hospitality and Tourism Industries including Senior positions in Sales & Marketing, International Retail Manger at Louis Vuitton for her, Managing Director of a Walt Disney Parks & Resorts Division in Europe for him. Both have MBA graduate level. Yary Meas Dupuis Chairwoman Mrs. Dupuis started her career in the F&B industry alongside her late husband Alain Dupuis in 1974 by opening Le Cambodge restaurant in Belgium granting employment to many Cambodian refugees living in Louvain La Neuve. Since those early days, Mr and Mrs. Dupuis travelled the world establishing successful F&B businesses from family oriented restaurant chains in California to feeding factory workers in Asia. Mrs. Dupuis is a well respected and much loved member of the Cambodian business community with amicable relationships with all political parties. Lars Crone Senior partner Lars has more than 38 years experience of the industry worldwide, including senior positions in some large corporations such as SAS Service Partner, Gate Gourmet International and SSP. He was also a board member of ACI World Business Partner and a vice Chairman of ACI Europe. Throughout his career, Lars has spent most of his time in Asian countries, setting up and managing business, both in developed and emerging markets with the last 5 years in Cambodia.
  • 4. F&B airport concessions Corporate contract catering Retail & B2B food solutions Meas Development Holding’s brand portfolio
  • 5. Meas Development Holding’s mission To provide a great food & drink experience •  create, manage and operate global and regional food brands in Asia •  provide our customers with high quality, freshly made food products & meals at competitive prices •  create growth opportunities for our employees, business partners and shareholders
  • 6. Sajibumi, the regional key player with international expertise since 2009 100% owned by EMCATERING, a joint-venture between Meas Development Holding and RMA Group F&B Airport Concessions •  Wide operation platform in over 17 F&B outlets in both Phnom Penh and Siem Reap Airports and 13 outlets overseas in Asia •  Strong people with 270 loyal local employees •  Solid performance with top line sales exceeding pax growth •  High recognition with more than 90% of customer satisfaction, first and only HACCP and HALAL certified, and seamless partnership & cooperation with more than 20 airlines •  Fully transparent with national tax & labor compliance with results audited by PWC
  • 7. The local canteen player Hagar Catering and Facilities Management, the Cambodian Catering and Canteen enterprise, has developed for the last 10 years a strong experience in Cambodia in the field of Canteen Management and Catering service Corporate Contract Catering 30 canteens all around Cambodia 450 permanent staff 19.000 meals served a day
  • 8. Since 2009 MDH have operated and managed locally created food brand concepts and international franchises from kitchen to table Retail & B2B food solutions Who? What? How? Central team F&B – Hygiene & quality – Finance – HR – Marketing - Sales RETAIL 5 Central kitchens To produce homemade & fresh products & meals from Asian to Western 600 B2B clients •  Wholesale & consignment •  Catering •  Franchises •  30 restaurants, eateries & bakeries, in Cambodia •  Presence in PP, SR & provinces For who? Local eatery and bakery 14 outlets 92.5% shares Chinese casual all-day dining 6 outlets 55% shares Chinese upscale restaurant 2 outlets 55% shares Authentic Italian restaurant & deli shop 2 outlets 68.5% shares Legendary U.S, restaurant with live ambiance & rock shop 2 outlets 25% shares The oldest healthy Japanese restaurant 3 outlets 50% shares •  B2C: locals, tourists and foreigners living in Cambodia •  B2B: hospitality, supermarkets, other retail stores, corporate clients, tour operators & travel agencies
  • 9. Blue Pumpkin The local eatery and bakery first locally created brand concept with a nation wide presence •  Launched in Siem Reap in 2000 •  Founded by a bakery & pastry chefs couple •  14 outlets. Present in the key strategic and touristic locations •  Home made and fresh products (2 Central Kitchens) •  Locally very well renown brand with international twist. Unique concept. •  Brand revamping in 2015
  • 10. Dim Sum Emperors The spirit of Yum Cha! The favorite Chinese dishes specialist in a casual all day dining •  The favorite in Phnom Penh •  6 stores in Cambodia •  2 central kitchens •  Homemade healthy & steamed Chinese products
  • 11. Emperors of China The upscale Chinese restaurant in Cambodia The Chinese restaurant for breakfast, lunch, dinner and drinks •  Since 6 years in Phnom Penh. 18 months in Siem Reap •  Inspired by Hong Kong renown top restaurateur Dick Wong •  Delicious Chinese specialties •  Qualitative products also sold directly to hotels and restaurants
  • 12. Terrazza A true taste of Italy The most authentic Italian restaurant •  Presence in both Siem Reap and Phnom Penh •  2 Italian chefs with International background, especially in Asia •  Freshly made food with Italian imported products served at the restaurants •  Italian cold cut, cheese & wine for retail at Terrazza Deli Shop •  Private rooms & group events
  • 13. Yoshinoya The oldest healthy Japanese Restaurant bringing the finest traditional Japanese food with speed, reasonable price and cozy environment •  Established in 1899 •  Worldwide Japanese brand •  Well know for its Gyudon •  1,500 restaurants outside Japan •  Settled in Cambodia 2 years ago. First launched in SR, now also in PP •  Today, the brand has 3 restaurants in Cambodia
  • 14. Hard Rock Café The international rock-café, home of the legendary burger More than a café, a restaurant or a shop. The ‘Live’ ambiance •  Opened in 2014 in Siem Reap •  a 262 seat restaurant •  2 floors including a large terrace overlooking the river •  Café, restaurant and clothes shop •  Soon in Phnom Penh
  • 15. F&B airport concessions Corporate contract catering Retail & B2B food solutions Meas Development Holding’s 2016 initiatives Enlarge airport portfolio in Asia •  by entering into new ASEAN markets •  by looking at inflight catering opportunities Maintain our leadership position •  by improving our HACCP standards •  by reinforcing our corporate business development Reinforce our F&B operator positions & efficiency •  by centralizing core general & administration functions •  by becoming fully compliant, ahead of competition •  by reaching international standards in production, process and operations •  by strengthening our long- term vision & development through new alliances
  • 16. MEAS DEVELOPMENT HOLDING #7, street 380, boeung keng kang, Phnom Penh - cambodia Eloi Courcoux - CEO Tel: +855 (0) 99 72 76 72 Email: eloi.courcoux@mdh.asia www.mdh.asia