PRESENTATION observation learning cpppgs
- 2. What is OBSERVATIONAL LEARNING? The learning that occurs by observing the behavior of a model. A tremendous amount of learning happens through this
- 3. Also referred to as shaping, modeling, and vicarious reinforcement. Observational learning can be highly adaptive.
- 4. ALBERT BANDURA (Bandura’s Social-Cognitive Theory) • Social-learning theory • “Emphasizes that people learn by observing the behavior of models and acquiring the belief that they can produce behaviors to influence events in their lives.”
- 5. THE MODELING PROCESS AND SELF EFFICACY oATTENTION: we must pay attention to the model’s behavior. oRETENTION: we must retain that information in memory so that it can be recalled when needed.
- 6. oREPRODUCTION: we must be physically capable of reproducing the model’s behavior or something similar to. oMOTIVATION: we must be motivated to display the behavior.
- 8. Factors that Influence Observational Learning • People we perceive as warm and nurturing • People who receive rewards for their behavior • When you have been rewarded for imitating the behavior in the past • When we lack confidence in our own knowledge or abilities
- 9. • People who are in a position of authority over our lives • People who are similar to us in age, sex, and interests • People who we admire or who are in a higher social status • When the situation is confusing, ambiguous, or unfamiliar
- 10. According to Bandura, self-efficacy, which represents peoples belief that they have the capability to perform behaviors that will produce a desired outcome, is a key motivational factor in observational learning.
- 11. “The knowledge or capability to perform a behavior may be acquired at one time but not displayed until a later time when the motivational conditions are favorable.”
- 12. THANK YOU FOR YOUR ATTENTION ANY QUESTIONS?