Presentation of business research method
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This research proposal aims to study the impact of visual merchandising on consumer impulse buying behavior. It plans to investigate the effects of window displays, floor displays, and a store's brand name on unplanned purchasing. The study will take 3-4 months with a 2000 rupee budget. It seeks to understand how visual elements influence customers and affect impulse buying.
Presentation of business research method
- 1. By: M. Taha Uddin Khan Ghori The Impact of Visual Merchandising on Consumer Impulse Buying Behavior Research Proposal
- 2. The Impact of Visual Merchandising on Consumer Impulse Buying Behavior • Introduction • Objectives • Problem statement • Theoretical Framework • Time Frame • Budget • Conclusion
- 3. Introduction “Everything the customer sees both exterior and interior that creates a positive image of a business and result in attention, interest, desire and action on the part of the customer”
- 4. Objectives To find the impact of window display on consumer impulse buying. To investigate the role of forum display on consumer impulse buying. To study the relation between floor merchandising and consumer impulse buying. To study the impact of shop brand name on consumer impulse buying.
- 5. Problem Statement “HOW VISUAL MERCHANDISING INFLUENCES THE CONSUMER IMPULSE BUYING BEHAVIOUR”
- 7. Time Frame The time frame necessary for completion of this research project is approximately 3-4 months. During these 3-4 months reports will be provided on the progress of the research.
- 8. Budget The budget for this project is near about approx two thousand rupees (for transportation, food & stationary)
- 9. Conclusion This proposal was conducted to inspect some exterior factors that manipulate the consumer unplanned purchase behavior. To investigate the relation further the learning attempted to explicate the affiliation among the customer’s unplanned purchase behavior and the different types of visual merchandising. The key discovery of this learning was the visual merchandising positively manipulates consumer impulse buying behavior.
- 10. Conclusion This proposal was conducted to inspect some exterior factors that manipulate the consumer unplanned purchase behavior. To investigate the relation further the learning attempted to explicate the affiliation among the customer’s unplanned purchase behavior and the different types of visual merchandising. The key discovery of this learning was the visual merchandising positively manipulates consumer impulse buying behavior.