presentation on airtel
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This document analyzes Airtel's market share and competitors in Nashik, India. It conducts a survey of 100 retailers to understand perceptions of Airtel's plans, incentives for retailers, and market share compared to competitors like Idea, Vodafone, Reliance, and others. The findings show that Idea has the largest market share in Nashik, but Airtel has excellent network quality and offers attractive plans, positioning it as Idea's closest competitor for second place.
presentation on airtel
- 1. “TO ANALYZE THE MARKET SHARE AND COMPETITOR OF AIRTEL” PRESENTED BY:
- 2. INTRODUCTION The project title “TO ANALYZE THE MARKET SHARE AND COMPETITOR OF AIRTEL” is the analysis of the big scale sector of communication. . In this project study of airtel revenue, company how earn profit from customer through retailer. The survey was conducted so as to analyze the big scale sector prevailing in the current industry and the improvement that can be made upon it.
- 3. Objective of the project 1. To find out the perception of Retailer towards incentive. 2. To find out the telecom market share of Airtel in Nashik . 3. To find out the Retailer satisfaction towards the different plans and offers by the company. 4. To find out the competitor of Airtel in nashik .
- 4. COMPANY PROFILE Bharti Tele-ventures Limited was incorporated on July 7, 1995, for promoting investments in telecommunication services. Its subsidiaries operate telecom services across India. Bharti is India’s leading private sector telecommunications services provider, with a customer base of approximately 255 million customers. Bharti Tele-Ventures Limited have been structured into two main strategic business groups. 1.) Mobility Leaders business group 2.) Infotel Leaders business group these services are provided under the AirTel brand.
- 5. VISION : By 2015 airtel will be the most loved brand, enriching the lives of millions. MISSION : To meet global standards for telecom services that delight customers through: Customer service focus Empowered Innovative services Cost efficiency
- 6. KEY PEOPLE Mr. Sunil Bharti Mittal( Chairman & Managing Directore) Mr. Sanjay Kapoor (CEO-India &south Asia) Mr. Manoj Kohli (CEO-International ) Mr. K. srinivas ( President B2C ) Mr. Drew Kelton (president B2B) Mr. Krish Shankar (Executive Directore Human Resource) Mr. S. Asokan (Executive Directore Supply chain) Mr. Ajai Puri (operation Director North,East &Bangladesh) Mr. Jagbir singh(Directore network Services) Mr. Nilanjan Roi (cheaf financial officer) Mr. Vinig Taneja (Operation Directore south & Srilanka) Ms. Jyoti pawar (Directore- legal ®ulatory) Ms. Amrita Gangotra(Directore-IT) Mr. Jai Menon(directore-innovation &IT) Mr. B. Shrikant (CFO –India south Asia & Africa) Mr . Bharat Bambawale ( Directore -Global Brand(India south Asia & Africa)
- 7. New Highlights Bharti Airtel launches Cloud Enablement Platform powered by HP 'Airtel Rising Stars' to bring alive young India's soccer dreams Bharti and Qualcomm announce partnership for 4G. Bharti airtel to Observe Silent period from 30 June 2012
- 8. RESEARCH METHODOLOGY Defination: Research methodology means “A careful investigation or inquiry specially through search for new facts in any branch of knowledge Thir are two types of data collection sources are used for research . 1. Primary Data Sources 1. Secondary Data Sources
- 9. Primary Data Sources: Primary data was collected through questionnaire by personal interviewing each respondent on a number of queries structured in a questionnaire. Secondary Data Sources: Secondary data was collected from following sources; * News Paper * Retailer database. * Internet Sample size: Sample size indicates that how many respondents are to be contacted under the survey. Sample size for this project is 100.
- 10. Data Analysis & Interpretation Oue. No.1 : Do you sale sim card ? Sales 100 90 80 70 Yes 60 No 50 40 30 20 10 0 Yes No
- 11. Oue. No.2 Which Brand do you sell the most ? Vergin Mobile Sales 1% MTS 1% BSNL Uninor 6% Idea 10% 26% Tata Docomo 4% Aircel 8% Vodafone 10% Airtel 23% reliance 11%
- 12. Oue.no.3 :How much activations do you sell and what is the percentage of Airtel ? Activation Tata Docomo Mobile Vergine MTS 5% 1% 1% Idea Reliance 18% 8% Vodafone 10% Airtel 20% Uninor 25% Aircel 12%
- 13. Oue.no.4: are you done Recharge by using *122# Plan ? *122# Plan 40 35 30 25 Done Recharge Dailed but Not done 20 Not Done 15 10 5 0 Done Recharge Dailed but Not done Not Done
- 14. Ou.no.5 :Do the company executives visit your shop regularly to convey schemes? 100 90 80 70 60 YES NO 50 40 30 20 10 0 YES NO
- 15. Distribution channel of Airtel in Nashik In Distribution the company’s Distributors plays very important role. Direct sales are done by Distributor. Distributors gets the product of bharti Airtel directly from the company. Sales are done by these three process. Sale through DSE. Market Activities. Promotional Activities. Total Sales revenue/month = Approx. 3 crore Total Activation in Jun = Approx. 35000 Total No. of Distributors in Nashik zone = 4 Total No. of Retailers in Nashik Zone =1800
- 16. FINDINGS Idea is the Market Leader in Nashik . This result is based upon the Sales Revenue of various telecom player in Nashik City. Airtel and Idea are having near about similar Sales revenue then Idea and Airtel are Competitor of each other. Airtel having Excellent network quality in cities and town as well as good network quality in Rural Areas. Airtel having various tariff plans which attracts more customers compare to other telecom players.
- 17. Limitation of study The research will be conducted in a Nashik selected area. The respondent will be limited so cannot be treated as a whole population. Due to communication gap. it is possible that the respondents are not be able to understand the questionnaire and can cause misleading results.
- 18. Suggestion It should motivate the Retailer to increase sales revenue by giving gifts and rewards etc. It should provide expertise regularly visit to Retailer to giving the knowledge of sales promotion, coming technology, offers and plans. It should concentrate on advertisement like Road side hoardings and banners.
- 19. Conclusion In Nashik it is found that Airtel is most attracting Brand and it gives very good service to Retailers. Idea is most closer competitor of Airtel . Idea is Market leader in Sales Revenue where Airtel placed in 2nd position. In nashik city airtel place at no.1 in network quality than other company.