Presentation on best versus worst service encounter
- 1. A SERVICES ENCOUNTER EXPERIENCES PRESENTED BY BEST VERSUS WORST SERVICE ENCOUNTER SORNALY AHMED ID-1611037030
- 2. BEST SERVICE ENCOUNTER Service Name:Cafe360 Service Type : Restaurant Service Area: Mirpur-6,Dhaka Service Rating : 5 out of 5 Date of Encounter :28th September,2018
- 3. WORST SERVICE ENCOUNTER Service Name: Salty Service Type : Restaurant Service Area: Taltola,Khilgaon Service Rating : 2 out of 5 Date of Encounter :5th October,2018
- 6. CAFE360
- 7. SALTY
- 9. Gap4: Communication gap : The gap between service delivery and external communication with customers
- 10. Recommendation • Do not overpromise the customers through advertising in any cues used for promotion, • Don’t view the external communication as independent, • Plan a strong internal marketing program to avoid all gaps in service, • Price platters according the quality and quantity, • Be more polite and decent at times of dealing with customers for better hospitality, • Maintain and manage customer expectation through all forms of communication .