French theorists Claude Levi-Strauss and Roland Barthes developed the idea of structuralism and binary opposites, the concept that meaning arises from the relationship between opposing ideas. They believed that reality exists externally and can only be understood through ideas and their opposites. Jacques Derrida later expanded on this, noting that within a given culture one half of a binary pair is often viewed as positively or superior to its unmarked opposite. Structuralism analyzed how binary pairs shape cultural interpretation and meaning-making.