PRESENTATION ON CAMPA COLA
Download as PPTX, PDF4 likes6,323 views
Campa Cola is a soft drink brand founded in India in 1970 with a market share of 12% and annual growth of 6-7%. It was started in Bhubaneswar, Odisha in 2011 with 100 employees across a 4 acre facility producing Campa Cola refreshers, orange, lemon, jeera masala soda, and Campa soda for distribution across Odisha and nearby states. The company uses a centralized organizational structure and semi-automatic production line to source raw materials from across India and distribute products through regional distribution centers.
PRESENTATION ON CAMPA COLA
- 2. • Campa cola is a soft drink brand in India founded by Sarada Mohon Singh. • Campa cola created in 1970 and industry is growing now at 6 to 7% annually with a market share of 12%. • Products of Campa Cola available in market are: 1. 2. 3. 4. 5. 6. Campa cola refreshers Campa orange Campa lemon Jeera masala soda Campa mango juice Campa Lichi and water bottle manufacturing.
- 3. • It is started in Bhubaneswar in the year of 2011 in the leadership of Manas choudhury. • It is constructed in a land of 4 acres situated near Olatpur,Cuttack 26 km from Bhubaneswar having its corporate house in Bhubaneswar itself. Products are as below: i. Campa cola refreshers ii. Campa orange iii. Campa lemon iv. Jeera masala soda v. Campa Soda
- 4. •Basically they have a centralized structure of their organization for better control and easy decision making. •Both unskilled and semiskilled employees working under one supervisor and one line manager hence creating a centralized structure. •Total number of employee strength is nearly 100.
- 5. Inbound logistics They collect raw material from different sources like caps from Maharashtra and sugar from Odisha and different ingredients from different corners of India. Operations They are using semi-automatic product layout chain having a capacity of 150 bottles per minute. Total system consists of one water treatment unit, syrup, bottle making, bottle cleaning and filling, and labeling unit.
- 6. Outbound logistics They have there own warehouse for temporary storing and then they are having carrying and forwarding(C & F) dept. for distribution. Marketing and sales They have their distribution center in almost all the district to cover the whole state and also some outside states like West Bengal, Chhattisgarh, Jharkhand and MP. Services Meeting the retailers demand quickly due to less formality and easy processing.
- 7. • Differentiated flavors • Pricing S O • Glass bottle packaging • India’s home brand. W • Weak marketing strategy • Outdated machines – semi automatic T • Global players like Coca-Cola and Pepsi.
- 8. • Focusing more on local distribution. • Increased penetration in rural and remote areas. • USP- Soda jeera masala. • Market follower strategy. • Pricing Strategy. • MTO strategy for creating customer centric process. • Basically they have created a pull based supply chain system which ensures responsiveness towards the customer.
- 9. • First of all it must create a strong marketing force to penetrate in the market. • They should more concentrated on the quality factors of different flavours like lime, lichi and jeera masala soda. • It should opt for some CSR activities for more attachment with people. • Customer feedback. • More intense advertisement programs should be adopted.