Presentation on new product development

Marketing Planning Overview
Date
New product development
New product
development
Prepared by:
ASHIR.Hammad,Umair,Nadir

Strengths and Core Competencies
Products & Services
Vision & Mission
Tables of contents:
Introduction
New product
development Process
1
2
3
4 Management
5 3

New Product Development
Financial Forecast
Marketing Plan
Tables of contents:
New product
development Process
6
7
8 Operational Plan
9
3

BOSTON DOOR
ENTERPRISES
LOVING INTERIOR LIVING

IntroductionIntroduction
 It will established in 2016.
 A Private limited Company.
 Founded by ASHIR, HAMMAD, UMAIR, NADIR
 Located in Gujranwala.
 We will offer the innovative products such as special table,
chairs, sofa, doors, bed with reasonable price and
specialty.
 Our design is to make a beautiful product.

VisionVision
“To consistently deliver eco-friendly world class finishes in our interior
design concepts, execute & complete all projects in such a way to create an
ambience that will echo the desires of our clients’ hearts and to bring to life
their life style in harmony with nature”

MissionMission
“To become the leader of innovative products and start of
the art execution’’.
“To become the client’s first choice always by using the
finest materials and creating an outstanding workmanship in
interior execution”.

Strengths & CoreStrengths & Core
CompetenciesCompetencies
 People
 Purpose
 Physical Resource
 Good Strategy
 Good Employees
 Outstanding Leaders

•We put our Customers first and strive to secure their loyalty
through top quality innovative products.
•We value our Employees and seek to help them achieve their
full potential.
•We embrace Professionalism and seek Excellence in
everything we do.
•We do our best to help and satisfy the desires and needs of
households.
BUSINESSBUSINESS
PHILOSOPHYPHILOSOPHY

Products and ServicesProducts and Services
Our Product line is:
Table
Chairs
Sofa
Bed
Doors

 We will especially make a new table that
has a multiple function. It can be used as a
table with a tablet hanger. Its parts can be
separated easily when a consumer don’t
need it to free the space. It can also be used
as a tray to serve the guests.

Marketing STRATEGYMarketing STRATEGY
We will make a geographical segmentation. We will open our
outlets in Gujranwala, Sialkot, Lahore, and Islamabad.
We will target the homes and business.
By quality we will create a brand name “ROYAL LIVING” for
our customers.

Creating positioning of the product in the mind of consumers.
Providing high quality products to satisfy the customers or to
capture market share for loyalty and profitability.
We will deliver our product on mass level to maximize the
working efficiency and goodwill.
Good pricing
Use of technology that lowers the cost
Marketing strategyMarketing strategy

New Product DevelopmentNew Product Development
 Idea Generation
 Idea Screening
 Concept Development and Testing
 Marketing Strategy Development
 Business Analysis
 Product Development
 Test Marketing
 Commercializing

Idea Generation & ScreeningIdea Generation & Screening

Concept Development & TestingConcept Development & Testing
 Used as tray
 Used as a table
 Easily separated
 Less expensive
 Tablet hanger

•First we will target the homes, offices and restaurants of
Gujranwala, Lahore Sialkot and Islamabad who wants to purchase
a modern and stylish product.
•The product price is planned Rs.8999.We will deliver our
products to the targeted areas free of cost in 1st
month after
commencement and next 5 months.
•We will improve the quality with best raw material and latest
technology to increase market share, sales and profit.
Marketing development andMarketing development and
strategystrategy

Business AnalysisBusiness Analysis
We projected the manufacturing cost about Rs.4000-
5000 and the profit is Rs.3000-4000 per product.
Projected sale will be 1000000-1500000 per month.
These projections show that it is likely to satisfy the
company objectives.

Product DevelopmentProduct Development
•Finally, R&D department developed the physical product of the
product concept to see it fulfill the conditions that described in
the concept development. For this purpose, some samples were
given to targeted consumers and employees. They respond it
very well, attractive and happy that it fulfills their needs with
quality.

TestingTesting
After the management was satisfied with the product’s
functional performance, the product was ready to be dressed up
with a brand name, packing and a preliminary marketing
program to be tested in more authentic consumer setting. By
spending a great amount in this test, company found that dealers
and consumers are satisfied with products and consumers want
to use and purchase the product

CommercializingCommercializing
 When we made successful test marketing we take the decision for
large scale manufacturing and had fully concentrated on the
commercialization of new product in the market. By spending a
huge amount on advertisement, we commercialize the product
through Brochures, Posters, Banners, Billboards, Newspapers,
Magazines, TV and on internet.

S W
TO
High experienced staff
Reasonable price
Quality product
Motivated Employees
Innovative Products
StrengthsStrengths
Limited experience
of customers
No market share
Small distribution
network
WeaknessesWeaknesses
Increase the distribution
network
New Technology acquire
Big market
OpportunitiesOpportunities
Political instability
Economic instability
New entrance from the
competitors
ThreatsThreats
SWOTSWOT
AnalysisAnalysis

Operational PlanOperational Plan
•Our products will be produced in a separate factory in Gujranwala,
about 10 minute distance of the company. Relevant workers will cut the
wood into different designed parts through special cutting machine
according to the product. After cutting, these parts will be joined by
glue or nails into different structures. Then these structures will be
polished for shining or looking beautiful.

ProductionProduction
•Components are delivered on a "just-in-time" basis.
•Quality checks are in place throughout the process.
•The manufacturing process is supported by sophisticated
production management software. It consists of a fully
relational database which keeps track of inventory and
invoicing and it produces detailed job cards for each day's
operations.

InventoryInventory
•The company will keep the inventory of finished goods. The
investment in inventory is about 25000000.

•Chiniot wood house Main Road Chiniot
•Faisal sanitary Fittings and hardware store Near Pindi
Bypass GRW
•Chand mirror store Satellite Town GRW
•Welcome Wood Polish Makers Near Sialkot Bypass
SuppliersSuppliers

CompetitorsCompetitors
The “BOSTON DOOR Company” is currently facing a
competitive environment. Because the competitors of
BOSTON are:
•Jahangir Brothers
•Asian Furniture Works PVT Ltd
•Wood co Furniture
•Furniture In

Event Planning
1-BOSTON DOOR 2-WOODCOO COMPANY 3- Furniture In. FURNITURE
OVERVIEW: Boston Door
Private Limited is an innovative
company which will establish in
2016 in Gujranwala by four
founders. Quality and customer
service are the two most important
promises Boston Door Company
offers its customers.
OVERVIEW: Woodcut was
incorporated in 2003 with a focus on
the acquisition, sorting and
merchandising of log products. The
business has evolved and grown since
that time and we have added milling
and manufacturing of mat and bridge
products.
.
OVERVIEW:
Dynamic furniture was founded in 1982 by
President and CEO Dean Sunder. The
company is located in beautiful Calgary,
Canada, and occupies 320,000 sq. ft. of
state-of-the art manufacturing and office
facilities.
ADDITIONAL VALUE:
Value added and best quality
design with tablet hanger.
ADDITIONAL VALUE:
.Woodcut’s focus is to get the right
product to the right customer at the
right time.
ADDITIONAL VALUE:
It is proud of having skilled and motivated
team members who are highly committed
to producing quality products and
implementing positive change
DETAILS:
Table Cost:Rs.8999
DETAILS:
Table Cost:Rs.10000
Bed Cost:Rs.97549
DETAILS:
Table Cost:Rs.9200

Pricing strategyPricing strategy
•We use the penetration prices to capture the market share and to
increase sales and to loyal the customers. Our product price will be
Rs.89999 which is low as compared to others.

FIXED ASSETS
TOTAL $119
,820
Machinery &Equipment $100,000 LONG-TERMLIABILITIES
Furniture &Fixtures $56,500 Bank Loans Payable $200,
000
Leasehold Improvements $15,600 Less: Short-term Portion $35,0
00
Real Estate /Buildings $100,000 Notes Payable toStockholders $40,0
00
Other $15,000 Other long-term debt(specify) $12,1
00
TOTAL $287,100 TOTAL $287
,100
TOTAL $287,100TOTAL $287
,100
OWNERSEQUITY(NETWORTH) $25,
000
TOTALLIABILITIES&NETWORTH $714

Presentation on new product development

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Presentation on new product development