Presentation- Organisational study
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Manimalayar Rubbers Pvt. Ltd. deals with marketing rubber produced in Tripura, India. It aims to provide knowledge on rubber harvesting and processing to farmers and ensure the best prices. It grew rapidly from procuring 1000 MT of rubber in 2006-07 with a turnover of 100 million to 3448 MT and 647 million turnover in 2012-13. A SWOT analysis found strengths in unique products and technology but weaknesses in outdated technology and lack of transportation. Recommendations included promoting new rubber plantings, financing other income sources for farmers, and diversifying operations.
Presentation- Organisational study
- 1. Manimalayar rubbers pvt. Ltd. By Tania Dhar 11/16/2014 International School of Business & Research 1 Guided By Proff. Saptarshi Mukherjee Faculty (Finance) ORGANIZATIONAL STUDY
- 2. EXECUTIVE SUMMARY Background information of rubber plantation sector. Study about Rubber Producers Society via Manimalayar company. Profile and performance of the RPS’s. Demography of RPS membership. Role of government in supporting RPS’s. 11/16/2014 International School of Business & Research 2
- 3. INDUSTRY PROFILE Manimalayar Rubbers Pvt. Ltd. deals with the marketing of rubber which is produced in the state ie. Tripura. It belongs to SME sector. It’s parent industry is Rubber Board which is under Ministry of Commerce & Industry. Mission:-It aims at providing technological knowledge-base of harvesting and post harvesting of rubber latex and ensuring the best farm gate price for the produce. Vision:-Diversification, Value addition, Modernization 11/16/2014 International School of Business & Research 3
- 4. COMPANY PROFILE-Manimalayar The company became a major player in rubber in just 10 years. In 2006-07, rubber procurement crossed 1000 MT and turnover was 100 Million. In 2012-13, company has procured 3448.44 MT rubber and with an annual turnover of 647.6 Million Benchmark price is set by Manimalayr. The staff strength is just 105. 11/16/2014 International School of Business & Research 4
- 5. HIERARCHY 11/16/2014 International School of Business & Research 5
- 6. SWOT ANALYSIS STRENGTH: Unique Products Technology Demographic Advantage Power Supply WEAKNESS: Weak Brand Lack of transportation Out dated technology 11/16/2014 International School of Business & Research 6
- 7. SWOT ANALYSIS Contd. OPPORTUNITIES: New Technology Government Help THREATS: Bad Economy Political Risk Environmental Factors People shifting to different field 11/16/2014 International School of Business & Research 7
- 8. 7S FRAMEWORK 1. Style: In lines of NGO & participative management. 2. Staff: Sense of belonging, responsible n avail many benefits. 3. Systems: Democratic manner. 4. Strategy: Short term training programs, providing technological knowledgebase. 11/16/2014 International School of Business & Research 8
- 9. 7S FRAMEWORK Contd. 5. Structure: Functional structure, belong to same socio-economic status. 6. Shared values: Believe in quality and follow government guidelines. Work as a coherent team & keep team spirit alive. 7. Skills: Highly skilled & many training programs are organized 11/16/2014 International School of Business & Research 9
- 10. Conclusion & Recommendations The concept of Rubber Producers’ Society came into being in Tripura during 1992. Twenty RPSs together produce 13,41,264.69 Kg of rubber which is about 4.04% of the total rubber production of the state. Only 10% RPSs under study have rubber based income generation means. RPSs should comply with the limits of membership strength and geographical stretch as stipulated. RPSs should promote more new planting. RPSs should also finance non-rubber based income generation aspects. Being a service provider in rubber sector, they can diversify their arena of operations. 11/16/2014 International School of Business & Research 10
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