Presentation p&g
- 2. P&G : A global leader in branded consumer goods. Started : 31st October 1837 Founders: James Gamble, William Procter Headquarters: Cincinnati,Ohio, USA Company’s total revenue: 76.2 billion USD INTRODUCTION
- 3. MOTTO –TOUCHING LIFE, IMPROVING LIFE PIONEERED IN MARKETING STRATEGIES FIRSTTO ADVERTISE DIRECTLYTO CUSTOMERS IN 1880’S GLOBAL HOUSEHOLD NAME ACQUIRED, CHARMIN PAPER MILL(1957), GILLITTE(2005) NOVEL PRODUCTS DRIVING INNOVATION THROUGH R&D CONTI….
- 4. INDEX BACKGROUND….. WHAT ISTHE COMPANY? FORTES….. WHAT’S UNIQUE? WEAKNESSES… WHAT NOTTO KNOW? OPPURTUNITIES AND RECOMMENDATIONS THREATS INFORMATION FOR CONSUMERS CONCLUSION
- 5. WHAT ISTHE COMPANY ?
- 6. PRODUCTS SOLD IN OVER 180 CONTRIES WORLWIDE ORGANISED IN 7 GLOBAL BUISNESS UNITS (GBU’S) COMPANY OPERATES IN MANY MARKET SEGMENTS HOST CAMPAIGNS AND SPONSORS EVENTSTO UPSURGEVISIBILITY
- 7. 39TH POSITION IN FORBES LIST TOTAL MARKET SHARE OF COMPANY IS $218.9 SERVES IN ALMOST WHOLE WORLD
- 9. STRENGTHS HAS OVER 25 BRANDS HAVING ANNUAL SALES OF OVER 1 BILLION USD OVER 125,000 PEOPLE EMPLOYED BY P&G GLOBALLY OFFERS MULTIPLE BRANDS IN EACH CATEGORY TIGHTLY INTEGRATED WITH LARGEST RETAILERS AROUNDTHEWORLD
- 10. Spends $300m to understand its consumers annually on market research. Its core business is home care and fabric care. These products are not cyclical consumers goods. Great brand outreach with public visibility. CONTI…..
- 11. WHATTHEY DON’TWANT YOUTO KNOW ABOUT
- 12. WEAKNESSES Declining expenditure on innovations, one of P&G core competencies. Sales of new launches decreased by half between 2003-2008. Net earnings from core product category fall to 6 %. 14% decline in operating income and 20$ in net earning.
- 13. CONTI…. Beauty and health products are mostly for women only. Fake products sold under the name of P&G brand. Stiff competition from big players and local brands.
- 15. OPPURTUNITIES Emerging markets with rapidly rising demand has great potential. Income from developing market represents P&G’s 32% of annual income. Consumer spending in emerging market is expected to grow three times than in developed market reaching 6 billion USD by 2020. Non cyclical consumer product which P&H specialized in.
- 16. Health and beauty products for men. Online social networks and internet market techniques. To sell out less profitable brands. Go green eco friendly products. RECOMMENDATIONS
- 17. THREATS Cut throat competition in consumer good’s market. Availability of cheaper alternatives. Due to recession consumers spending decreased globally. Increase in raw materials cost. Major competitors : ITC limited, Unilever, Dabur, L'Oréal
- 18. WHYTO CHOOSE P&G ??
- 19. TRUSTED BRAND “We have found a lot of times when people know the brands is from P&G, they feel better about the brand and they know P&G has all these brands, they feel better about P&G.” It is one of the trusted brand worldwide.
- 20. COMMITMENTTO CONSUMERS P&G invested more in market research than any company in the world It interacts with more than 5 million consumers in almost 100 countries. In 2010 Olympics it tried to connect with moms all over the world. It took 18 P&G brands under a common message which targeted moms around the globe.
- 21. CONCLUSION P&G has magnificent past and worldwide recognition. It has proved its mettle at various instances in the past. After overcoming all the obstacle company will definitely reach a pioneer of success.
- 22. Created by Neelambuj Chaturvedi , NIT Jalandhar Under a marketing management internship Under Prof. Sameer Mathur IIM Lucknow