Presentation Petralex
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This document discusses a hearing aid app called Petralex. It provides summaries of user reviews praising how well the app works compared to expensive hearing aids. The document outlines the app's features, including hearing tests, profiles that can be adjusted, noise suppression, and wireless connectivity. It proposes selling the app and wireless headset bundles for much lower prices than traditional hearing aids, which could help the millions of people worldwide in need of affordable hearing assistance. The business model involves annual subscriptions and selling through online marketplaces and retailers. Projected financial forecasts estimate the app could become very profitable by addressing underserved hearing aid markets in the US and China.
Presentation Petralex
- 1. THE TECHNOLOGY AVAILABLE FOR EVERYONE I am very hard of hearing. I have used and bought multiple hearing aid apps. This is the first one that actually works… (Heather M., Jul 2nd 2015)
- 2. THE GOAL - TO INCREASE THE AVAILABILITY OF QUALITY HEARING AID WITH A UNIQUE KILLER FEATURES FOR SMARTPHONE USERS IN-BUILT HEARING TEST AUTO TUNE INTELLIGENT PERSONAL ASSISTANT REMOTE CONFIGURATION ECOSYSTEM COURSE OF ADAPTATION TO HEARING AID VOICE-USER INTERFACE SPEECH TO TEXT RECOGNITION NEW WAY OF SOUND AMPLIFYING Brilliant! As a hearing aid user since 1981 I am pleased to recommend Petralex Being able to create profiles is marvellous. Background noise can be eliminated and the sensitivity is incredible.
- 3. ROAD MAP TARGET Implementing a intelligent personal assistant Release of wired and wireless headset with acoustic amplification, with binaural correction Implementing a system for remote monitoring of hearing and application settings Ecosystem. Audio / video player for known streaming services The introduction of the visualizer / detector of sound events Q1 2019 - Q3 2019 DATE Q1 2019 Q1 2019 Q4 2018 Q2-3 2019 high PRIORITY high mean mean high mean Built into app audio course of adaptation to Hearing aid Q1 2019 critical TV viewing mode (software remote microphone ; capture audio from BT-transmitter (smartphone); audio streem from TV channels) Q1-2 2019 App for Apple Watch (ios) and Wear OS (Android) Q1 2019 high IGood, Better, Best Surprising! For a free, non-IAP hearing app I'm really impressed. I use this to watch TV when the audio volume must be low. by C0mst0ck for v1.5.3 via App Store (US) • May 3, 2017 Implementing a voice-user interface Q4 2018 - Q1 2019 mean Release of wired and wireless headset with stereo microphones (for space orientation) Q2 2019 high Implementation of the system for remote voice communications Q2 2019 mean
- 4. Worldwide sales of hearing aids is only 13 mln. for $9,75 billion annually while the market is constantly growing by 11%. In the US, 48 million hearing-impaired people are in need of affordable equipment and devices. Auditory prosthesis for both ears in the US costs $4600*. We offer to restore hearing for $99. *An average price for a auditory prosthesis is $2300 ranging from $685-$2800 per auditory prosthesis In China, 220 million people have hearing problems. Auditory prosthesis for both ears in China costs 10 000 yuan*. We offer to restore hearing for 599 yuan. *One 6 channel hearing aid in China costs from 3000-7000 yuan Best hearing aid app I know Very user friendly and versatile, easy to adjust to your hearing loss. Great complement for hearing aid!!! by Fzeca for v1.6.0 via App Store (PT) • December 16, 2017 PROBLEM
- 5. TECHNOLOGICAL PACKAGE - APP IN A SET WITH WIRELESS AND WIRED HEADSET HEADSET WITH BUILT-IN STEREO MICROPHONES FOR SPATIAL SOUND ORIENTATION The technological package is not a auditory prosthesis, but it provides a better result in comparison with medical devices. Works like a charm! Please keep improving for better hearing. Kudos to th by Gilang Ramadhan via Google Play (EN) • November 10, 2017 SOLUTION
- 6. PCT/RU2014/000297 “METHOD FOR COMPENSATING FOR HEARING LOSS IN A TELEPHONE SYSTEM AND IN A MOBILE TELEPHONE APPARATUS”- A METHOD WHICH COMBINES THE FUNCTION OF A CELLPHONE AND A HEARING DEVICE THE RUSSIAN PATENT RU 2568281 APPLICATIONS FORMS ARE FILED IN THE US, CHINA, INDIA THE CORE OF AN AUDIO PROCESSING IS A NONSPECIALIZED PLATFORM BASED ON ANY PERSONAL COMMUNICATOR. THE HEADSET IN THIS CASE IS AN AUXILIARY ITEM FOR AMPLIFYING AND CAPTURING SOUND SOLUTION
- 7. It's like a spy tool pretty cool taking the hearing test really gets your ears in tune. I can definitely hear much more clearly; sounds I'm usually not aware of like... by Esau DeMarco via Google Play (EN) • January 4 Nonspecialized platform based on any personal communicator Highly professional R & D team Patent protected Affordable price for both acquisition and maintenance of the technological package starting from $ 99 in the US and 599 yuan in China Petralex hearing aid app - leader of the segment in Appstore and Google Play Widespread use - of personal communicators 1 billion user market WHY NOW
- 8. MARKET SIZE For the first year we plan to sell in the US 1200 thousand licenses (applications, technology packages) This will cover 2,5% of those in need of hearing correction. In the first year we are going to sell in China 3,5 million licenses. We plan to provide 1,6% of those in need with our product. 0,5 million - lisence for smartphone (for elderly) manufactures (2% of the mobile phone market for the elderly* in China *25 million items per year
- 9. 1 BLN100 MLN 466 MLN 220 MLN 48 MLN 250 MLN 80% 1 BILLION 100 MILLION OF YOUNG PEOPLE (12-35 YEARS OLD) ARE AT RISK OF HEARING LOSS 5.3% OF THE POPULATION ARE DISA- BLED BY HEARING-466 MILLION 1/3 OF THE ELDERLY OVER 65 YEARS OLD ARE HEARING-IMPAIRED 18% OF THE CHINA'S POPULATION ARE HEARING-IMPAIRED (80 MILLION DISABLED) 14, 8% OF THE US POPULATION SUFFERS FROM PROGRESSIVE HEARING LOSS THE GROWTH OF THE GERIATRIC POPULATION IN THE US AND CHINA INCREASES THE NEED IN HEARING AIDS 80% OF HEARING AIDS OWNERS IN CHINA DO NOT USE THEM FOR PSYCHOLOGICAL REASONS AND DUE TO TECHNICAL IMPERFECTIONS OF DEVICES* ACCORDING TO WHO* As good as my in-ear Only used for one day, but so far, this far better than my expensive in-ear--due mostly to the fidelity of the headphones. The profiles may c by mighty_cricket for v1.5.3 via App Store (US) • June 17, 2017*THE REPORT BY VICE PRESIDENT OF THE CHINESE ASSOCIATION OF AUXILIARY PRODUCTS (AAP) BIAN WEIGUO *World Health Organisation dev
- 10. MICROSOFT INSPIRE 2017 P2P CONTEST WINNER PRODUCT MORE THAN 1 000 000 DOWNLOADS 4,6 №1 4,0 PETRALEX USERS RATINGS MORE THAN 1 000 000 DOWNLOADS HEARING AID APPLICATION IN APPSTORE AND GOOGLE MARKET THE BEST LEARNING PROGRAM – VIRTUAL LEARNING FOR PEOPLE WITH HEARING IMPAIRS Absolutely wonderful and outstanding app! It has more settings than any other app I tried + hearing test + it has NO DELAY that other apps does. I finally can hear teacher in class, I can study now and I couldn't be happier! I recommending to people who left a bed reviews, to go and buy real hearing aid for hundreds of dollars, and try it. I have it and it much worse than this app because doesn't have all that features as amplifing some particular frequencies. This app is free, and I don't know how you dare to complain. Best wishes to creator! I'm a software developer and I know what it's worth to create an app. They don't. Thank you so much! P.S.: for those who saying that they can't do nothing but hearing test -64 you just need to press on profile and it will begin to work. Jesus Christ, people! by Let's Fix it! via Google Play (EN) • February 1 SILVER WINNER IN THE 2018 GLOBAL P2P AWARDS PROGRAM MICROSOFT – IAMCP 2018
- 11. *Very good* This app works better than my Resound 6 hearing aids. Sounds are clearer and I can hear in a crowded room. kenlbear Channels Sample rate Programmable hearing aid In-built hearing test Hearing test time Remote configuration Effects of anti stigmatization Price range for correction of one ear Price range for correction of both ears Audio recorder + Speech recognition in text Remote microphone option without additional devices Volume balance reconstruction of the left / right ear Gain formula, that takes into account the upper thresholds of perception Adjustable noise suppression Ecosystem of assistive applications Suppressed acoustic coupling Built into app course of adaptation to hearing aid Online gain formula change Online compression Batteries PETRALEX/ DECTONE 256 MAXIMUM 44 KHZ YES (DONE BY THE USER ) YES 2 MIN (BY THE USER), 5 MIN (REMOTELY) YES YES 99$ 99$ YES YES YES YES YES YES YES YES YES BUILT IN, RECHARGEABLE YES TOP MODELS FROM 6 KEY* PRODUCERS OF HEARING EQUIPMENT 15-111 MAXIMUM 14 KHZ YES (DONE BY THE SPECIALIST) NO 30MIN - 60MIN (SEVERAL TIMES) YES (LIMITED) NO, EXCEPT FOR INTRA CHANNELS (CIC) 600-2800$ 1200 – 5600$ NO NO NO NO NO NO NO NO NO NO REMOVABLE, REQUIRE WEEKLY REPLACEMENT *6 KEY PRODUCERS OF HEARING EQUIPMENT COMPETITIVE ANALYSIS
- 12. e my life! 1*. SALE THROUGH TELEMEDICAL PLATFORMS AND APPLICATIONS FOR A REMOTE HEARING TEST DEVICES WILL BE SOLD TO CUSTOMERS LED TO AMAZON THROUGH OUR CHANNELS WITH A ~7% COMMISSION. TAOBAO (5% COMMISSION). THIS CHANNEL IS CONSIDERED AS THE MAIN SALES CHANNEL FOR THE FIRST YEAR WITH MORE THAN 65% SHARES OF THE TOTAL NUMBER OF SALES IN THE FIRST YEAR AFTER THE LAUNCH. OTHER CHANNELS SHOULD BE CONSIDERED NOT SOONER THAN 6 MONTHS AFTER THE LAUNCH OF THE MARKETING CAMPAIGN. 2. SALES THROUGH TRADE CHAINS, MOBILEPHONE SHOPS, PHARMACIES, SPECIAL- IZED HEARING SHOPS, WITH AN ESTIMATED COMMISSION OF ~ 70% FROM THE REC- OMMENDED PRICE. *TO MINIMIZE THE COSTS ON THE APPSTORE AND GOOGLE PLAY COMMISSIONS THE CODE FOR ANNUAL SUBSCRIPTION ACTIVATION IS PROVIDED IN THE DELIVERY SET BUSINESS MODEL BASIC PRICES FOR CHINA AND THE USA (PETRALEX) MONTHLY SUBSCRIPTION ANNUAL SUBSCRIPTION TECHNOLOGICAL PACKAGES PETRALEX* USA CHINA $6.49 45 YUAN $49.99 338 YUAN $149 999 YUAN 1 2 3 Wonderful Elderly family friend, now leaving with us can hear again. She is so elated every time we turn it on. Static can be an irritant at times. Even so, we are very grateful to have found this app. by Happy Friend of user for v1.4.5 via App Store (US) • June 30, 2016 * including annual subscription and equipment
- 13. REMOTE CONSULTANT IS READY TO HELP TO SET UP THE EQUIPMENT, PROVIDE WITH THE NEEDED TIPS TO WORK WITH THE APPLICATION Interaction with international and national telemedicine platforms The user can avoid visiting the audiologist, significantly saving time and money Life Saving App Truth to be told this app saved my life. I have a moderate hearing loss in my right ear and it happened suddenly year ago and I’m having hard time to focus on human speeches and this helps me to listen. Without this I would’ve been jobless! Thank you guys! by TimeLord!!! for v1.6.0 via App Store (LK) • October 28, 2017 BUSINESS MODEL
- 14. 20% 17.2% 29.6% 17.2% 13.8% 0.6% 0.7% Promotion through own free apps Exhibitions and conferences Targeted advertising in social networks (geo-targeting visitors to the ENT, video game streamers, parents of video game players, children of elderly parents) Working with Key Opinion Leaders Remote hearing test with the support from telemedicine platforms and specialized organizations (WHO, public and professional associations, local health authorities) SMM (e- media, bloggers) Product ambassadors 12.5% 22.5% 34.5% 7.5% 12% 0.5%0.5% US $10 MARKETING COSTS FOR SALE OF ONE PACKAGE CHINA 38YUAN MARKETING COSTS FOR SALE OF ONE SET MARKETING COSTS FOR THE 1ST YEAR IBest app in this category it's a great app I think though needs some improvements. main problem that I am facing is continuous echo from other side when receiving call during using the app. hope it will be solved soon. by Ahsan Habib via Google Play (EN) • December 27, 2016
- 15. DEVELOPMENT TEAM Researcher Project manager Web server programmer Tester iOS & Android programmers, Senior level Android programmer, mid level System programmer, Senior Level Electronics Engineer 2 1 2 2 3 1 1 3 KEY TEAM MEMBERS ALEXANDER BREDIKHIN ENG. IGOR PANSHIN PHD. MAXIM VASHKEVICH DR. DANIL DINTSIS CEO & Founder, M.Sc., 10 years experi- ence as innovation investor, patent holder M.Sc., Product manager Microsoft AppCup winner In 2015 CTO Associate professor Business partner, PgMP, PMP, portfoliomanager Successful partner manager
- 16. LET'S RESTORE THE ABILITY TO HEAR TOGETHER ACCORDING TO CONSERVATIVE SALES GROWTH FORECAST BY 20% IN THE SECOND AND 15% IN THE THIRD YEAR AND RETAIN USERS (40%) NET PROFIT WILL BE MORE THAN $80 MLN IN THE US MARKET FOR THREE INCOMPLETE YEARS AFTER START OF SALES. ACCORDING TO CONSERVATIVE SALES GROWTH FORECAST BY 20% IN THE SECOND AND 15% IN THE THIRD YEAR AND RETAIN USERS (40%) NET PROFIT WILL BE MORE THAN $390 MLN IN THE CHINA'S MARKET FOR THREE INCOMPLETE YEARS AFTER THE START OF SALES. FINANCE
- 17. Details about Dectone amplification rationales Dectone is more complex approach to amplification. It is orient- ed to correct recruitment based on above-threshold audiome- try The idea is to estimate the equal loudness curve for user hear- ing in order to make correction of the recruitment more effec- tively This is done simultaneously for both ears in order to estimate their relative sensitivity and provide balanced binaural correc- tion ANNEX 1
- 18. Potential for reducing Android processing-time delay Android becomes a real-time operating system based on changes since the audio part android 7 and 8, as well as the introduction of API AAudio Google tightened requirements for manufacturers, regarding the audio part; Was implemented API AAudio designed for high-performance audio applications that require low latency (MUST have the continuous round-trip audio latency - 20 ms or less); Announcement of work on the unification of the type-c connector, with the aim of creating a new USB substandards for real-time use ANNEX 2
- 19. The types of headsets that are in development WIRED HEADSET Features 3.5mm audio interface to phones Microphone with anti-vibration design 30db amplifier for audio output. Rechargeable battery for 8+ hours of usage Specifications 1. Audio output: Maximum OSPL: 120db SPL Frequency Response: 20~15KHz 2. Microphone: sensitivity: -56dB @1KHz 3. Amplifier: 30dB, Linear. 4. Power consumption and battery: 6ma/60mah ANNEX 3 WIRELESS HEADSET Features 2.4GHz ultra-low latency audio bi-directional transmission. Microphone with anti-vibration design. 30db amplifier for audio output. Rechargeable battery for 8+ hours of usage Specification 1. Audio output:maximum OSPL: 120db SPL Frequency Response: 100~8KHz, +-3dB 2. Microphone: sensitivity: -56dB @1KHz 3. Amplifier:30dB, Linear. 5 bands of EQ 4. RF: ISM 2.4GHz Spectrum, 16 preset channels Signal/Noise: 80dB Audio latency in one way: ~ 10ms 5 Power consumption and battery: 30ma (when active)/300mah Li-battery
- 20. ECOSYSTEM We plan to provide software developers with SDK for audio personalizing on the user's side. Our SDK essen- tially important for video hosting, stream-music services and video and voice messengers. A separate audio plugin is provided for browsers. Integration of third-par- ty applications into a single ecosystem occurs through hearing testing in our services - Petralex, Dectone, Dec- tone Hearing test. According to our estimation, the con- version of users using the sound personalization func- tionality to users of the paid application Dectone is 1%. *DECTONE HEARING TEST - VISUALIZATION AND TEXT INTERPRETATION OF TEST RESULTS. COMPARI- SON WITH AGE NORMS, COMPARISON WITH RETROSPECTIVE RESULTS OF TESTING, COMPARISON OF THE RESULTS WITH ANOTHER PERSON **LISTEN VIDEO* - APPLICATION SUPPORTING ASSISTIVE LISTENING DEVICE ˛ALD˙ MODE FOR VIEWING STREAMING VIDEOS ENABLING TO LISTEN IN A NOISY ENVIRONMENT ***CITYDENOISER PLAYER* - APPLICATION SUPPORTING ASSISTIVE LISTENING DEVICE ˛ALD˙ MODE FOR LISTENING TO STREAMING MUSIC. *applications are under development ANNEX 4 * ** ***
- 21. Built into application course of adaptation to hearing aid users of hearing aid headsets; users of hearing aid application; general lack of such courses in hearing aid producing companies built into the application 4 week course of daily hearing exercises; to form a user’s habit to hear environmental sounds, to the sound of his/her speech, to the sounds of other’s people conversation by means of hearing aid; control of the sequence of exercises being done; control of time needed for learning; memos about daily exercises; specially selected phrases and dialogues; FOR: WHO IS NOT SATISFIED WITH THE CURRENT ALTERNATIVES: OUR PRODUCT: WHICH ALLOWS: KEY FUNCTIONS: ANNEX 5
- 22. Built into the application adaptation course of exercises: the sequence of exercises being done is in accordance with the training schedule; control of time needed for learning; recording and playing the user’s voice by means of hearing aid in order the user will be able to get used to his/her own speech specially selected (by means of patented software) phonetically balanced phrases, which contain the definite number of basic parts of speech (allo- phones and phonemes) related to the frame of national oral and newspa- per speech; imitation of dialogues, in which the voiceover is made by male and female narrators using different types of voices (high, middle and low pitched) ANNEX 6
- 23. The results of the research of the PETRALEX application for the hearing correction THE RESULTS OF THE RESEARCH CONFIRMED THE POSITIVE IMPACT OF TECHNOLOGY ON THE PERCEPTION USERS OF HEARING AIDS HAVE CONFIRMED THE POSITIVE IMPACT OF THE TECHNOLOGY OVER THE AUDITORY PROS- THESIS WHILE HAVING A PRIVATE CONVERSATION IN A NOISY ENVIRONMENT 991 RESPONDENTS WHO HAD NOT PREVIOUSLY USED HEARING AIDS 720 RESPONDENTS WITH HEARING AIDS 6,78% 17,41% 39,47% 25,11% 11,23% 15,2% 31,70% 30,17% 15,22% 7,68% 4,44% 6,25% 8,06% 34,58% 33,75% 18,19% 5,42% 28,61% 39,86% 20,00% 5,28% 10,28% 32,64% 30,28% 22,36% With Petralex Without Petralex Without a hearing aid/Petralex With a hearing aid With Petralex Almost nothing Something Half Much Almost all ANNEX 7