Presentation pfe-2016-cr xpress
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This document outlines the scope and development of a customer relationship management (CRM) solution. It begins with an introduction and outlines the objectives to design and develop an affordable CRM solution to increase productivity, reduce work time, and increase profits for companies. It then covers the technology choice of a web-based CRM, the conception including user stories, diagrams, and technical details. The technical solution discusses the work environment, user interface, security features, and includes a demo. It concludes with impacts of the project and opportunities for future improvements.
Presentation pfe-2016-cr xpress
- 1. Higher Institute of technological studies in communications Tunis Company’s Customer Relationship Management Directed by : Ayed Maissen Douiri Achref Supervised by: M. Frikha Lilia Mr. Hajji Mohamed College year : 2015 - 2016
- 3. SCOPE OF PROJECT 3 Collect and Structure Company Information Improve Productivity and Increase Company Profits. Better Knowing; Conquering; Idolizing Company’s Customers
- 4. • 4 4 4
- 5. 5 Most of the CRM solutions are expensive Open source CRM solutions are limited Difficuty of maintenance and internal formation
- 7. 7 Design and develop a CRM solution that fulfills their needs 7
- 8. 8 The main objective is devolop a solution for company’s •To increasse productivity •To reduce work time •to increase work incomes
- 9. 9 #Outline 1. Technology Of Choice2. Conception3. Technical Solution4. Demo5. Conclusion & Perspectives
- 11. CRM CUSTOMER RELATIONSHIP MANAGEMENT Its more than software, CRM is - A comprehensive approach to optimize the relations with contacts (customers, prospects, prescribers, etc.) - A way to gain a better understanding to best meet their needs while optimizing the profitability of the relationship . 11 It is a philosophy: putting the customer at the business center. Accountants have accounting software. Managers have pay payroll software. Commercial, technicians, marketers have the CRM.
- 12. 12 Benefits. Customer Benefits Loyalty measures by offering personalized customer service and responsive to expectations. Ease and dynamism the services requested by customers (sales service). Business Benefits Reducing time costs The productivity gain, including the establishment of a customer service allowing real time tracking To better know customers
- 13. Conception 13
- 14. Sequence Diagram Sequence Diagram General Use Case Diagram Class Diagram General Use Case Diagram Class Diagram CONCEPTION • 14
- 16. 16 WORK ENVIRONNEMENT Metronic Codeigniter phpMyAdmin
- 17. Technical Solution GUI: Menu 2 17Authentication View
- 18. Technical solution Security Examples 2 18 Login Control Database Master/Slave
- 19. Technical Solution Security Examples 2 19 Password Hash Hash Code IP address and Logs
- 21. CONCLUSION Our work consist in: development of a CRM solution that will be adequate to Tunisian companies and small to medium companies Impacts: Improving our passive skills Discovering moderns IT and business problems Discovering new technologies. 21
- 22. PERSPECTIVES 22 Graphic user interface improvement; to make more ergonomics Add more modules as requested by the cutomers needs
- 23. We appreciate your attention !
Editor's Notes
- #3: Tahnk you , we will begin our presentation with a scop of project, as we see nowsdays the world is becoming significatly competitive , with that company’s consider the loyalty of their customer as a very important task they need to maintain , from that came the concept of customer relationship manager..
- #4: Where we can improve productivity by centralising customer information ,and from that ease the employes work , by better knowing conquering, idolizing company’s customers,while structuring and organizing company’s important information to reduce work time and as result gain more profit
- #5: But with that we observed some problems with the crm market
- #6: As the crm solution are very expensive to small and medium company’s , for example most of tunisian example have lot of medium and small buissness so they can not afford having an expensive crm ,from the other side , open source solution are limited and not flexible,and the diffuclty of formation and maintenaince of these solution where we need and expert to come and fix every thing and give lessons for the company’s employee and that also will be very expensive
- #7: And for that we came upwith a solution
- #8: Design and devolop a crm solution that can fuffil these company’s needs
- #9: So to resume The main objective is devolop a solution for company That will increasse productivity by centralaising customer information to reduce work time with that gain more money without foregeting to increase work flexibilty work for employees And with that we gain our customer satisfaction ,
- #19: Without forgeting the security aspect of the project , the database is dublicated first of all to a master and slave that work simultainsly to maintain the dispobiblity of the modules while inserting data or updating data , without forgeting that communic hase also hardwere duplication for maintaing there solution dispnibilty Also having a strong authntification will aid to maintain the security aspect of the project as we have client side validation
- #20: While haching the code so it can’t be spoffied and in the end another server validation to insure that authentification While maintaing a record of the logs and ip idresses with a time stamp
- #24: DHia