Mario Prada founded Prada in 1913 in Milan, Italy as a leather goods shop. The company is now led by Miuccia Prada, Mario's granddaughter. Prada designs luxury goods like leather accessories, clothing, perfumes and more. It is known for its clean designs and high quality materials. Some iconic Prada bags include classic boxy styles and embellished designs made with rich textures like boucle. Prada represents Italian craftsmanship and continues to be a leader in luxury fashion.