Presentation: Progress
- 2. © 2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.2 Templates © 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress. The Problem with Customer Experience Engages on a growing number of channels Demands a personal conversation The Customer Has scattered data and tooling to engage with the customers Has no good way to understand and personalize the customer experience The Marketer
- 3. © 2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.3 Templates © 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress. What We Heard from the Market Improving customer experience is the #1 priority for organizations and digital is the big focus in achieving this. Key “make or break” stakeholders are CEO, CMO, CIO. Barriers to delivering improved customer experience are lack of centralized strategy, reliance on IT team, cultural resistance and lack of digital skills. Organizations say they have 1 or 2 years at best to make significant inroads with digital transformation before they suffer financially / competitively Progress & LoudHouse Survey 707 decision makers who are involved with the digital strategy for their organization March 2016
- 4. © 2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.4 Templates © 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.
- 5. © 2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.5 Templates © 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress. That Lead us to Digital Transformation Focused on optimizing business outcomes With an initial focus on customer engagement While continuing to support operational efforts
- 6. © 2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.6 Templates © 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress. Many organizations struggle providing a compelling website experience, and while they experiment with mobility, supporting a dynamic omni-channel engagement model is beyond their reach. Omni-Channel Engagement
- 7. © 2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.7 Templates © 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress. Develop & Manage Mobile Apps & Projects Rapidly Build & Deploy Cloud Applications Leading UX support for compelling Apps Optimize Customer Experience & Manage High-Fidelity, Web Sites Foundation for Digital Business CUSTOMER CHALLENGE PROGRESS SOLUTION RAD Mobile Develop CMS & Digital Experience Sophisticated rules, operational analytics & reportingSUPPORTED BY RICH BUSINESS RULES & ANALYTICS… Data connectivity and integration to any cloud or on-premise data sourceLEVERAGING ANY DATA…
- 8. © 2016 Progress Software Corporation and/or its subsidiaries or affiliates. All rights reserved.8 Templates © 2003 - 2016 Chasm Institute LLC. All rights reserved. Permission granted for use by Progress.
Editor's Notes
- #3: Poll – who is using both PC/laptop, a mobile device AND social networks? Poll – who of you is a marketing professional in a similar situation?
- #9: Progress DigitalFactory is a digital acceleration platform that optimizes customer engagement: across all digital channels, tracking a comprehensive view of the customer journey, optimizing engagement with actionable insights Organizations can now engage with customers in the right way at the right time driving conversions & revenue What are we doing about it? Our value proposition…. We make IT AND Marketing heroes We help them work together Building the Front-end ERP of the future: tying experience management, engagement, inbound marketing and commerce and aligning that to all the back-end systems and functions so that: You can serve the customers in a consistent way, across all journeys and all channels Align the whole company and systems to do the above fast, really fast