Presentation Rosie 2
- 1. WELCOME TO THE CIM SYLLABUS 2009 LAUNCH EVENT Your Professional Pathway to Marketing Excellence in Partnership with
- 2. Presentation Outline Welcome & Introductions CIM Chartered Postgraduate Why pursue CIM Diploma in Marketing – Professional Qualifications Stage 1: Changes Rationale for Syllabus Units Overview Change Assessment Methods CIM Professional Diploma Transition Arrangement in Marketing: CIM Chartered Postgraduate Changes Diploma in Marketing – Units Overview Stage 2 Assessment Methods Why choose Oxford College Transition Arrangements of Marketing
- 3. Welcome & Introductions Oxford College of Marketing CIM Accredited Study Centre Over 12 year’s experience of delivering CIM qualifications Presented by Rosie Phipps: Founder and Principal
- 4. Why pursue CIM Professional Qualifications To meet aspirational goals and help career progression in Marketing To offer ‘value added’ to employers in a competitive employment market To consolidate existing knowledge and evidence skills and competencies To provide a stepping stone into a Marketing career
- 5. Rationale for Syllabus Change Meeting Employer needs Meeting Student needs
- 6. CIM Professional Diploma In Marketing – Changes Entry Criteria Qualifications CIM Professional Certificate in Marketing or Bachelors/Masters Degree with one third credits in Marketing OR Experience Marketing Management role providing students with knowledge and competence equivalent to learning outcomes of CIM Professional Certificate and sufficient to pass on-line entry test
- 7. CIM Professional Diploma in Marketing – Units Overview Marketing Planning Process Managing Marketing Delivering Customer Value Through Marketing Project Management in Marketing All units equal value 2:1 private study hours to guided learning hours
- 8. Marketing Planning Process Marketing Planning in Context Interconnectivity between corporate, business and marketing objectives & strategies Marketing Audit STP & positioning platforms CRM strategies which retain customers
- 9. Managing Marketing Developing marketing infrastructure Operational management of marketing function Developing and managing teams Budgets for managing and monitoring marketing activities Assessing the financial situation
- 10. Delivering Customer Value through Marketing Brands & Product Portfolios Developing & managing channels Communications strategies & plans Innovation in marketing Value added through service quality Audi Service Promise
- 11. Project Management in Marketing Information for Business & Marketing Projects Developing the Business Case Risk Assessment & Mitigation Strategies Design, Development & Planning of Marketing Projects Monitoring & Evaluating Marketing Projects
- 12. Assessment Methods Marketing Planning Delivering Customer Value Process: through Marketing: Work based Examination based on pre- assignment see case study Managing Marketing Project Management in Marketing Work based assignment Work based project
- 13. Transition Arrangements SYLLABUS 2009 SYLLABUS 2003 Marketing Planning Marketing Process Planning Delivering Customer Marketing Value Communications Managing Marketing Management Marketing In Practice Project Management Marketing Research in Marketing & Information
- 14. The New CIM Postgraduate Diploma in Marketing Masters Level Qualification Two stages – Postgraduate Diploma (Stage 1) and Chartered Postgraduate Diploma (Stage 2) Stages 1 & 2 – 120 credits towards Masters Degree
- 15. CIM Chartered Postgraduate Diploma In Marketing (stage 1) – Entry Criteria Changes Qualifications CIM Professional Diploma in Marketing or Bachelors/Masters Degree with at least half credits in Marketing AND Experience A range of experience in Senior Marketing Management role such that students can evidence they have met learning outcomes of CIM Professional Diploma and sufficient to pass on-line entry test ADDITIONALLY – should be in a position to plan, agree & implement work based project relevant to their role
- 16. CIM Chartered Postgraduate Diploma in Marketing (stage 1)– Units Overview Emerging Themes – 15 credits Managing Corporate Reputation – 15 credits Marketing Leadership & Planning – 30 credits Analysis & Decision – 30 credits 3:1 private study hours to guided learning hours
- 17. Emerging Themes Macro Environment: PESTEL Micro Environment: Marketing’s new ground Changing consumers Changing nature of competition & supply chain Meso Environment: Contemporary business The marketing professional
- 18. Managing Corporate Reputation What corporate reputation means? Senior management & CR Influencing CR positively Managing perceptions of how organisations are perceived Understanding components of CR Formulating appropriate Corporate Communications
- 19. Marketing Leadership & Planning Developing high level strategies & plans Delivering effectively Developing market-oriented organisations Developing leadership to deliver change Developing competencies & capabilities to deliver value proposition
- 20. Analysis & Decision Strategic Audit Understanding an organisation’s ability to understand capability and capacity Determining strategic direction Assessing & evaluating options Making & justifying decisions
- 21. Assessment Methods Emerging Themes: Marketing Leadership & Planning: Assignment-based – White papers & journal Work-based project articles Analysis & Decision: Managing Corporate Reputation: Case study examination (pre-seen case study) Work-based project
- 22. Transition Arrangements Differential weighting of units - no straightforward transition between syllabus 2004 and 2009 E.g. pass one module + SMiP – exempt from A&D E.g. pass two modules – exempt from Marketing Leadership & Planning E.g. passed three modules – will need to pass Emerging Themes and Managing Corporate Reputation Combination of 2004 modules & 2009 units – will need to study 5 units/modules in total
- 23. The New CIM Chartered Postgraduate Diploma In Marketing (Stage 2) Personal & professional development programme Testing leadership on latest issues and themes Identifying skills & knowledge for business projects Implementing business project Evaluating project success Evaluating current & future role – linked to CPD
- 24. The New CIM Chartered Postgraduate Diploma In Marketing (Stage 2) Entry Criteria Qualifications CIM Professional Postgraduate Diploma in Marketing AND Experience A range of experience in Senior Marketing Management role such that students are eligible for MCIM status and can evidence they have met learning outcomes of CIM Postgraduate Diploma if required to do so ADDITIONALLY – should be in a position to plan, agree & implement work based project relevant to their role
- 25. CIM Chartered Postgraduate Diploma in Marketing (stage 2)– Project Design, implement & evaluate a live strategic business project Develop professional skills, knowledge & behaviours Structured report Self-managed learning Develop role as a marketing professional
- 26. CIM Chartered Postgraduate Diploma in Marketing (stage 2)– Structure & Assessment Three phases of study and assessment: Phase 1 – project proposal and literature review – 5,200 words (20 credits) Phase 2 – Project – 8,000 words (30 credits) Phase 3 – Evaluation and the Future 3,000 words (10 credits
- 27. CIM Chartered Postgraduate Diploma in Marketing (stage 2)– Learner Support Personal Tutor Workshops Business Mentor Action Learning Sets Learning Contract
- 28. Identifying Your Entry Level CIM Entry Criteria OCOM Approach Qualifications CIM Entry Criteria And/or Experience Graduate Foundation Weekend Course On-line Entry Test On-line Entry Test On-line Entry Test http://qm.cim.co.uk/ Username : DN Tool-1 Password : DN Tool-1
- 29. Why Oxford College of Marketing Excellent resources All students matter to us Tutors – we are your training Blackboard partner High standards of delivery Unrivalled student Student focused service support quality Our track record proves Flexible study methods we deliver on our promises Freedom to re-locate See for yourself – Freedom to change study www.oxfordcollegeofmarketing.ac.uk options
- 30. ANY QUESTIONS?