Online Marketing Workshop: SlideShare and Presentations
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The document outlines a workshop on using Slideshare for online marketing, presenting its benefits such as high traffic and integration with social media. It includes instructions on uploading presentations, enhancing them with multimedia, and alternative platforms like Google Drive. The workshop aims to provide practical, hands-on experience for participants looking to leverage Slideshare for marketing purposes.
Online Marketing Workshop: SlideShare and Presentations
- 1. Online Marketing Workshop: SlideShare & Presentations Chris Wechner Director of Marketing The Ultimate Analyst
- 2. This Workshop: My Perspective • First “used” SlideShare a few years ago, but… • Only Recently Started Using SlideShare • Still new, but pretty impressed so far
- 3. This Workshop: My Objective • Help people gain basic “how to” instruction with different marketing fundamentals via – Conceptual Explanation – Live Demonstration – Participant Hands-on Practice • Disclaimer: Everyone is welcome, but this workshop is designed for people who brought their laptops.
- 4. Tonight’s Outline • What is SlideShare? • Why you might like SlideShare • Getting valuable info from SlideShare • Posting presentations to SlideShare • Enhancing SlideShare • Another Place to Upload (besides SlideShare) • Transforming Articles to Presentations • Give Live Demonstration • Quick Intro: Google Presentation (Free Resource) • Ideas to Create Presentations
- 5. What is SlideShare? • Online site to upload presentations • SlideShare receives 500 percent more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn. • Twenty percent of visitors come to SlideShare directly from Google.
- 7. Why I Like SlideShare • Over 60 Million Unique Visitors/Month • Convenient Way to Share Presentations • Easy for People to Share on Social Media • Easy to Embed on Websites or Blogs
- 8. Why I Like SlideShare (Cont’d) • It Provides Useful Metrics • Sometimes Presentations Rank on Google • Great Opportunity for Backlinks (SEO) • Integrates with LinkedIn (They own it now!)
- 9. You can add a SlideShare file into your LinkedIn Profile (It gets views here!)
- 10. SlideShare Metrics 1. Views 2. Likes (Loves/Hearts) 3. Comments 4. Downloads 1 2 3 4
- 11. You can Embed a SlideShare file into Website or Blog Post To see the SlideShare example within this blog post, visit http://chriswechnermarketingideas.blogspot.com/2014/07/google-seo-it-really-aint-that-hard.html
- 12. How to Upload to SlideShare • Upload Presentation File • Add Title, Description, Tags, Other Info • Select Private/Public • Get Link
- 13. (After logging in) Click the “Upload” button to get started
- 14. (After logging in) Click the “Upload” button to get started You can select whether you want your presentation to be “Public” or “Private”
- 15. You can get the SlideShare link here You can set your Public/Private Setting here Click “Save and Continue” when you’re all done.
- 16. You can get your Embed Code here or Share your SlideShare You can add your SlideShare to your LinkedIn Profile
- 17. Adding More to SlideShare • Re-Uploading File • Add YouTube Video • Change Download Settings
- 18. For more options, click “Advanced Settings”
- 19. Reload Your Presentation Click “Upload” to start the process of replacing the file • Links remains the same (Corrections are OK!) • Presentation Statistics remain the same
- 20. Change Privacy Settings You can decide to make your presentation Public or Private You can decide whether to let people download your presentation
- 21. Add YouTube Videos 1. Enter YouTube Video URL 2. Select Position within Presentation to insert video 3. Click “Insert & Publish” Note: You can remove the video afterward, if you decide.
- 22. Google Drive: Another Place to Upload • Free Place to Store Files • Can Share Link • People can Download
- 23. Click this icon for an options menu to appear Select “Drive”
- 24. 1. Click this icon to begin the file uploading process 2. After menu appears, select “Files…”
- 25. After file uploads, click “Share”
- 26. Click “Advanced”
- 27. Under “Who has access, click “Change…” to change from Private to Public
- 28. Select your preferred privacy setting (HINT: You probably want “On – Public on the Web”) Click “Save” when done
- 29. Blogs & Articles to Presentations • Create Outline or Bullet Points • Crate Slides • Upload to SlideShare • Upload to Google Drive
- 30. Let’s do a LIVE DEMO
- 31. Using Google Presentation • Google Drive is Free • Can Start from Existing Presentation • Can Create Your Own Presentation
- 32. 1. Click the “CREATE” button to activate a menu 2. After menu appears, select “Presentation”
- 35. To see more details how to create a presentation on Google Drive, visit https://drive.google.com/file/d/0B0Rm60xvL3Y2YUpHdUlPVHZUbTg
- 36. Let’s do a LIVE DEMO (Quick)
- 37. Ideas for Presentations • Live Presentations • Your Online Material – Articles/Blog Post Summaries – Video Summaries • Lists • Summaries/Synopses of Material from Others (Give them credit, but add your own twist.)
- 38. Bonus Idea for Affiliate Marketers • You can use slides to build excitement over something you’re selling. • Then you can add a Call-to-Action button. Click to see my list of Recommended Books CLICK HERE
- 39. Final Questions for You • The Lesson: – What is something new you learned? – What did you find to be interesting? – What important reminder did you get (of something you already knew)? • The Action: – How can you benefit from what you learned? – How soon will try to do it?
- 40. For Questions or Comments: Chris@TheUltimateAnalyst.com Chris Wechner The Ultimate Analyst http://www.TheUltimateAnalyst.com