The document discusses the challenges and opportunities faced by the unorganized retail sector in India, which constitutes 90% of the market but remains largely fragmented and non-digital. It proposes the development of a neutral platform, the OTO platform, to facilitate digital communication and integration among independent solution providers (ISPs) to enhance automation and improve business transactions. Additionally, it highlights the technology advantages of this platform, including affordability, seamless integration, and the potential to boost retail efficiency and revenue.
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