Presentation unit 02.ppt slides share of research methodology
- 1. Scope of Research Unit â 01 Part - 2
- 3. Scope of Research Globalization and WTO (World Trade Organization) change the industry, market mechanism, socio- economic life of people anywhere. The high population growth rate and urbanization change the dimensions of educational, social life and creates so many social, political, trade problems. All these problems need attention to find the solution and safety measures for futures.
- 4. Research is the only way to handle these entire problems at micro and macro levels. Researches are conducted not only solve the currents problems but provide a way to how to encounter the problems in future. It is also a gate way to utilize the resources effectively and develop products to compete in the international markets.
- 5. Research Clarify the targets Utilization of resources
- 6. i. Researches clarify targets and smartly utilization of available resources: Research determines which course of action is suitable, when, where and why. The success of the plan is depending on the way and time of execution. e.g. if a manager is decide about advertisement campaign and if the target is senior citizen, then it is better to utilize print media and NEWS channels for advertisement campaign if the target is teen age, then use entertainment channels and internet.
- 7. ii. Research helps in streamlining the future plans: Researches are effectively used in the development of future plans and streamline the courses of action to be taken which support the organization in future. e.g. A production manager needed information about the taste and habits of the people concerned and regularly shares with the production units or if the executive wants to launch a new product in the market, a careful marketing research about the competitors, market strength and long run demand is conducted before the arrival of the product in the market.
- 8. iii. Research contribute in the decision making process: In the global era, business strategies and tactics are change very quickly and for the survival of a business institution, we need to take accurate and quick decisions. Thus for accurate and quick decisions, we needed information. Research is the only tools which help the manager in this regard.
- 9. iv. Research is add more knowledge to the management team: The Diagnosis process of problem and responsible factors need thorough study and the suggestions proposed for the implementation of a particular course of action. The researcher it supports to evaluate at every stage the implemented course of action and communicate with the management team. This is not only removing the discomfort of the manager but also add more knowledge to the management team.
- 10. v. Research helps the academician and teachers It is an art of investigation and helpful to design the academic contents according to need, ability of the students of class concerned.
- 11. Scientific Method The scientific method is a standardized technique that helps the researcher to understand a phenomenon or problem, making observations, gathering data, forming theories, testing predictions and logically interpreting the derived results.
- 12. Characteristics of Scientific Method i. It is an orderly and systematic process. ii. Scientists attempt to control external factors that are not under direct investigation. iii.Their findings are based on empirical evidences. iv.Findings of scientific methods can be generalized. v. Scientific methods are based on assumption or hypothesis. vi.They are basically to test the hypothesis.
- 13. Steps involved in Scientific Method i. Make an observation Observation consist receiving of information and develops knowledge through our senses or record information using scientific tools and instruments such as questionnaire, interview, microscope, etc. ii. Develop hypothesis Develop hypothesis on the basis of observation. Hypothesis is a testable statement that determines the answer of the question before the experiment performed.
- 14. iii. Test the hypothesis Controlled experiments are used to test a hypothesis. A control experiment is an experiment that tests only one factor at a time by a control group is compared with an experimental group. Variables are not change in control group. iv. Collect, organize and analyze the data Data (recorded observations or measurements) collected from experiments and analyzed by using scientific procedures.
- 15. v. Draw conclusions Scientists decide whether the results of the experiments support a hypothesis or not support a hypothesis. If the results not support the hypothesis the scientist must find another explanation for what they have observed. vi. Communicate the results The derived results must be communicated in written form using simplest and easily understandable language.