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WHAT IF THE WHOLE WORLD
IS BAD IN
DATA-DRIVEN DECISION-
MAKING?
Case Covid-19
(and the purpose of life)
Sami Laine, president, DAMA Finland ry
sami.k.laine@aalto.fi, LinkedIn
The world learns
about new virus –
covid-19
The news start to fill with data about
raising counts of diagnosis and deaths…
Data-driven
decisions shut
down societies!
Government decisions are based on
facts and simulations…
This has
dramatic impact
to economy and
daily life!
The lockdowns strain dramatically
global economic outlook for
unknown time period...
But are our efforts proportional to their costs, side-
effects and alternatives?
The impact
■ Professor hits with statistics: Covid-19 prevention strategy
costs over 500k euros per saved life-year – ”Lockdown
does not make sense”.
– Prof. Lillrank, MTV Uutiset
– https://www.mtvuutiset.fi/artikkeli/professorii-lyo-
tiskiin-rankan-laskelman-koronatoimien-
kustannus-on-yli-0-5-miljoonaa-euroa-per-saastynyt-
elinvuosi-lockdownissa-ei-ole-mitaan-
jarkea/7809974
■ Globally, known home violence increased incidents about
30% and in the UK the first week of lockdown lead to 14
women and 2 child deaths.
– https://www.un.org/en/coronavirus/un-supporting-
%E2%80%98trapped%E2%80%99-domestic-
violence-victims-during-covid-19-pandemic
The proportionality
■ How many dies to influenza – do the figures describe the
whole situation?
– Taskinen, Pajunen, Tilastokeskus
– http://www.stat.fi/tietotrendit/artikkelit/2020/kui
nka-monen-kuoleman-syy-on-influenssa-
kertovatko-luvut-kaiken/
■ Malaria causes 400k deaths per year down from 1M yearly
deaths about a decade ago.
– World Health Organization
– https://www.who.int/news-room/feature-
stories/detail/world-malaria-report-2019
We might save 1000 lives from Covid-19 but that could
kill 10 times more elsewhere and ruin even more lives!
We could use thousands billions to save 1M covid-19
victims but we do not want to use a few more billions to
save same amount of patients from other diseases!
Hello world, we
have a data
problem!
Experts and laymen all over the world start to
comment on data problems!
The USA perspective
■ “To Fight Pandemics, We Need Better Data”
– Davenport, Godfrey, Redman, MIT
Sloan Management Review
– https://sloanreview.mit.edu/article/to
-fight-pandemics-we-need-better-data/
■ “When the Data Tide Goes Out, You Find Out
Who is Swimming Naked”
– Dr. Redman, Towardsdatascience.com
– https://towardsdatascience.com/whe
n-the-data-tide-goes-out-you-find-out-
who-is-swimming-naked-
7dae1d77ab82
The Finnish perspective
■ ”Huono data voi johtaa harhaan taistelussa
koronaa vastaan”
– Prof. Nevalainen, Unit Magazine
– https://www.tuni.fi/unit-
magazine/artikkelit/huono-data-voi-johtaa-
harhaan-taistelussa-koronaa-vastaan
■ ”THL muutti rankasti viruslukuja – mitä
helmikuussa tapahtui?”
– Kirkkala, verkkouutiset.fi
– https://www.verkkouutiset.fi/thl-muutti-
rankasti-koronalukuja-mita-helmikuussa-
tapahtui/
Data is incomplete, inconsistent, incorrect, manipulated and so on...
Could better data have saved
1/5 of all the loses - the
equivalent of Scandinavian
yearly GDP?
Did we just throw away 1/2
euro-area GDP because of false
data?
Did we just trade the lives of 1M
western world elderly to 10M of
developing country children and
parents due to erroneous data?
BACK TO THE FUNDAMENTALS
OF DATA-DRIVEN DECISION-
MAKING
Case Covid-19
THEY ARE WINNING THE VIRUS!
Persons with Covid-19 diagnosis Persons with Covid-19 diagnosis
Which country is doing better?
THEY ARE WINNING THE VIRUS
Because they are not testing people...
In reality, almost everyone already has it!
Because virus spreads slower...
In reality, they are controlling and surpressing it.
Persons with Covid-19 diagnosis
Persons with Covid-19 condition (asymptomatic)
Persons with Covid-19 diagnosis
Persons with Covid-19 condition (asymptomatic)
To detect difference between highly and mildly contagious virus
requires testing massively asymptomatic population
In the beginning, we did not know which
country we are!
We do not know the virus...
THEY ARE WINNING THE VIRUS
Persons with Covid-19 diagnosis Persons with Covid-19 diagnosis
Which country is doing better?
THEY ARE WINNING THE VIRUS
Because everyone has already had it!
In reality, controlling efforts waste resources.
Because virus spreads slower...
In reality, controls surpress virus...
Persons with Covid-19 diagnoses
Persons with Covid-19 antibodies
Persons with Covid-19 diagnoses
Persons with Covid-19 antibodies
To detect difference between common and rare virus
requires measuring antibodies – diagnosis data alone is ambiguous
Across the globe, we do not know yet which
country we are!
We do not know the virus...
THEY ARE WINNING THE VIRUS
Persons with Covid-19 deaths Persons with Covid-19 deaths
Which country is doing better?
THEY ARE WINNING THE VIRUS
Because they do not test dead
In reality, people have died in masses
Because people are not getting it
In reality, they are controlling it.
Persons with Covid-19 deaths
Persons died after Covid-19 (all deaths)
Persons with Covid-19 deaths
Persons died after Covid-19 (all deaths)
To detect difference between controlling and losing to the virus
requires total death rate – Covid-19 deaths alone are ambiguous
Currently, most of countries do not know
which country they are!
We do not know the virus...
To understand covid-19 and to make valid decisions we
need to know all the variables
Currently, public media is following very
partial picture of the disease
Even that picture is heavily manipulated
by many countries
Contagiousness
- Infection (Unknown!)
- Symptomatic
- Antibodies (Unknown!)
Severity
- Hospitalization
- Mortality (Unknown!)
- QUALY (Unknown!)
Episode
- Duration
- Transmitting
(Unknown!)
- Reinfection (Unknown!)
We still do not know what kind of virus covid-19 really is
due to lack of high-quality data and understanding
In reality, there is much more dimensions that
should be considered than those above.
We learn more about Covid-19 when we study
more each variable and compare them to each
others.
Mostly harmless virus Sometimes dangerous virus Always deadly virus
Very fast to infect
Mediocre to infect
What is Covid-19?
Very slow to infect
Are deadly cases outliers or
common cases?
How fast it spreads across
populations?
Understanding the context is important to select optimal
reaction you need to your situation!
Globally, there is massive differences in
an ability to invest in these reactions
In addition, reactions selected by others
support or ruin the effectivess of others
Prevention
•Vaccine
•Distancing
•Protection
Treatment
•Medicine
•Hospital care
•Intensive care
Controls
•Diagnose
•Track
•Isolate
Mode
•Inform
•Recommend
•Command
Mostly harmless virus Sometimes dangerous virus Always deadly virus
Very fast to infect Look for diagnosis (useless waste)
- Its already gone
- Mostly unrecognized
Look for diagnosis at any cost
- Treat fast
- Isolate fast and massively even healthy
populations
Look for antibodies
- They all have them
- High occurance of antibodies confirm
harmlessness
Look for antibodies
- Victims are already known
- Low occurance confirm deadliness
Mediocre to infect What is Covid-19?
Very slow to infect Look for diagnosis (useless waste)
- Hardly anyone gets it
- It has minor impacts
Look for diagnosis at any cost
- Treat fast
- Isolate fast but only infected
individuals is enough
Look for antibodies (useless waste)
- Nobody has them
- Hard to estimate easiness
Look for antibodies
- Victims are already known
- Low occurance confirm deadliness
Depending on the characteristics of the virus the same
effort can be waste of trillions euros or savior of
societies!
?
?
?
?
LESSONS LEARNED FOR DATA
MANAGEMENT PROFESSIONALS
Case Covid-19
Data management is ultimately about helping to make
sense of reality for informed decision-making
Understand
and frame the
problem
context
Focus on
measurement
of relevant
questions
Productize the
information
production
process
•Data entry errors and statistics errors get attention but can be minimal
when considering the trends and system dynamics unless the
information production process is truly dysfunctional.
Small and local
•Data semantics do not get enough attention but are much more severe
problem. Everyone knows these exist but it’s more complicated to fix
these systematic perspective differences than actual individual errors.
Mediocre and wider
•Measurement errors are massive problem as they might be completely
outside of powers of individual organizations or even skills of human
societies. We simply do not measure something or even know how to
measure something reliably.
Challenging and
wide
•The lack of systemic and contextual understanding is by far the most
important problem. Partial understanding of system dynamics and
hidden biases are becoming a massive societal risk as digitalization
transforms everything to measurable subsystems.
Critical and massive
There is a need to understand the magnitude of data
challenges in a wider socio-technical system
•Data stewards, engineers, analysts and
scientists deal mostly with theseSmall and local
•Data managers and advisors deal more with
theseMediocre and wider
•Data officers and evangelists deal with these
Challenging and
wide
•Business experts and advisors deal with
theseCritical and massive
There is a need to understand the magnitude of data
challenges in a wider socio-technical system
What if the whole world is bad in data-driven decision-
making?
• The impact of societal decision-making is so vast
that all the investments to individual data
management solutions and practices become
neglible in global scale.
If we are bad in it, we are
wasting massive amount of
wealth, health and
happiness for generations.
• The purpose of data management professionals is to
help these other experts solve their contextual
problems by enabling valid conclusions for rational
decision-makers.
Luckily, we have a lot of real
experts who are studying
antibodies, total death rates
and similar less public
variables.
Data management professionals have a purpose:
We are here to help others to save the world.
Data management professionals have an own
association – DAMA Finland ry, part of TIVIA.
■ The DAMA Finland association
yearly meeting starts soon at
18:00-19:00, 1.9.2020.
■ You can join the association also
later to help save the world.
DAMA Finland
http://www.damafinland.fi/
DAMA International
https://dama.org/
https://www.linkedin.com/groups/4058075/
Sami Laine, president, DAMA Finland ry
sami.k.laine@aalto.fi, LinkedIn
https://www.linkedin.com/groups/56773/

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Presentation what if the whole world is bad in data-driven decision-making - final

  • 1. WHAT IF THE WHOLE WORLD IS BAD IN DATA-DRIVEN DECISION- MAKING? Case Covid-19 (and the purpose of life) Sami Laine, president, DAMA Finland ry sami.k.laine@aalto.fi, LinkedIn
  • 2. The world learns about new virus – covid-19 The news start to fill with data about raising counts of diagnosis and deaths…
  • 3. Data-driven decisions shut down societies! Government decisions are based on facts and simulations…
  • 4. This has dramatic impact to economy and daily life! The lockdowns strain dramatically global economic outlook for unknown time period...
  • 5. But are our efforts proportional to their costs, side- effects and alternatives? The impact ■ Professor hits with statistics: Covid-19 prevention strategy costs over 500k euros per saved life-year – ”Lockdown does not make sense”. – Prof. Lillrank, MTV Uutiset – https://www.mtvuutiset.fi/artikkeli/professorii-lyo- tiskiin-rankan-laskelman-koronatoimien- kustannus-on-yli-0-5-miljoonaa-euroa-per-saastynyt- elinvuosi-lockdownissa-ei-ole-mitaan- jarkea/7809974 ■ Globally, known home violence increased incidents about 30% and in the UK the first week of lockdown lead to 14 women and 2 child deaths. – https://www.un.org/en/coronavirus/un-supporting- %E2%80%98trapped%E2%80%99-domestic- violence-victims-during-covid-19-pandemic The proportionality ■ How many dies to influenza – do the figures describe the whole situation? – Taskinen, Pajunen, Tilastokeskus – http://www.stat.fi/tietotrendit/artikkelit/2020/kui nka-monen-kuoleman-syy-on-influenssa- kertovatko-luvut-kaiken/ ■ Malaria causes 400k deaths per year down from 1M yearly deaths about a decade ago. – World Health Organization – https://www.who.int/news-room/feature- stories/detail/world-malaria-report-2019 We might save 1000 lives from Covid-19 but that could kill 10 times more elsewhere and ruin even more lives! We could use thousands billions to save 1M covid-19 victims but we do not want to use a few more billions to save same amount of patients from other diseases!
  • 6. Hello world, we have a data problem!
  • 7. Experts and laymen all over the world start to comment on data problems! The USA perspective ■ “To Fight Pandemics, We Need Better Data” – Davenport, Godfrey, Redman, MIT Sloan Management Review – https://sloanreview.mit.edu/article/to -fight-pandemics-we-need-better-data/ ■ “When the Data Tide Goes Out, You Find Out Who is Swimming Naked” – Dr. Redman, Towardsdatascience.com – https://towardsdatascience.com/whe n-the-data-tide-goes-out-you-find-out- who-is-swimming-naked- 7dae1d77ab82 The Finnish perspective ■ ”Huono data voi johtaa harhaan taistelussa koronaa vastaan” – Prof. Nevalainen, Unit Magazine – https://www.tuni.fi/unit- magazine/artikkelit/huono-data-voi-johtaa- harhaan-taistelussa-koronaa-vastaan ■ ”THL muutti rankasti viruslukuja – mitä helmikuussa tapahtui?” – Kirkkala, verkkouutiset.fi – https://www.verkkouutiset.fi/thl-muutti- rankasti-koronalukuja-mita-helmikuussa- tapahtui/ Data is incomplete, inconsistent, incorrect, manipulated and so on...
  • 8. Could better data have saved 1/5 of all the loses - the equivalent of Scandinavian yearly GDP? Did we just throw away 1/2 euro-area GDP because of false data? Did we just trade the lives of 1M western world elderly to 10M of developing country children and parents due to erroneous data?
  • 9. BACK TO THE FUNDAMENTALS OF DATA-DRIVEN DECISION- MAKING Case Covid-19
  • 10. THEY ARE WINNING THE VIRUS! Persons with Covid-19 diagnosis Persons with Covid-19 diagnosis Which country is doing better?
  • 11. THEY ARE WINNING THE VIRUS Because they are not testing people... In reality, almost everyone already has it! Because virus spreads slower... In reality, they are controlling and surpressing it. Persons with Covid-19 diagnosis Persons with Covid-19 condition (asymptomatic) Persons with Covid-19 diagnosis Persons with Covid-19 condition (asymptomatic) To detect difference between highly and mildly contagious virus requires testing massively asymptomatic population In the beginning, we did not know which country we are! We do not know the virus...
  • 12. THEY ARE WINNING THE VIRUS Persons with Covid-19 diagnosis Persons with Covid-19 diagnosis Which country is doing better?
  • 13. THEY ARE WINNING THE VIRUS Because everyone has already had it! In reality, controlling efforts waste resources. Because virus spreads slower... In reality, controls surpress virus... Persons with Covid-19 diagnoses Persons with Covid-19 antibodies Persons with Covid-19 diagnoses Persons with Covid-19 antibodies To detect difference between common and rare virus requires measuring antibodies – diagnosis data alone is ambiguous Across the globe, we do not know yet which country we are! We do not know the virus...
  • 14. THEY ARE WINNING THE VIRUS Persons with Covid-19 deaths Persons with Covid-19 deaths Which country is doing better?
  • 15. THEY ARE WINNING THE VIRUS Because they do not test dead In reality, people have died in masses Because people are not getting it In reality, they are controlling it. Persons with Covid-19 deaths Persons died after Covid-19 (all deaths) Persons with Covid-19 deaths Persons died after Covid-19 (all deaths) To detect difference between controlling and losing to the virus requires total death rate – Covid-19 deaths alone are ambiguous Currently, most of countries do not know which country they are! We do not know the virus...
  • 16. To understand covid-19 and to make valid decisions we need to know all the variables Currently, public media is following very partial picture of the disease Even that picture is heavily manipulated by many countries Contagiousness - Infection (Unknown!) - Symptomatic - Antibodies (Unknown!) Severity - Hospitalization - Mortality (Unknown!) - QUALY (Unknown!) Episode - Duration - Transmitting (Unknown!) - Reinfection (Unknown!)
  • 17. We still do not know what kind of virus covid-19 really is due to lack of high-quality data and understanding In reality, there is much more dimensions that should be considered than those above. We learn more about Covid-19 when we study more each variable and compare them to each others. Mostly harmless virus Sometimes dangerous virus Always deadly virus Very fast to infect Mediocre to infect What is Covid-19? Very slow to infect Are deadly cases outliers or common cases? How fast it spreads across populations?
  • 18. Understanding the context is important to select optimal reaction you need to your situation! Globally, there is massive differences in an ability to invest in these reactions In addition, reactions selected by others support or ruin the effectivess of others Prevention •Vaccine •Distancing •Protection Treatment •Medicine •Hospital care •Intensive care Controls •Diagnose •Track •Isolate Mode •Inform •Recommend •Command
  • 19. Mostly harmless virus Sometimes dangerous virus Always deadly virus Very fast to infect Look for diagnosis (useless waste) - Its already gone - Mostly unrecognized Look for diagnosis at any cost - Treat fast - Isolate fast and massively even healthy populations Look for antibodies - They all have them - High occurance of antibodies confirm harmlessness Look for antibodies - Victims are already known - Low occurance confirm deadliness Mediocre to infect What is Covid-19? Very slow to infect Look for diagnosis (useless waste) - Hardly anyone gets it - It has minor impacts Look for diagnosis at any cost - Treat fast - Isolate fast but only infected individuals is enough Look for antibodies (useless waste) - Nobody has them - Hard to estimate easiness Look for antibodies - Victims are already known - Low occurance confirm deadliness Depending on the characteristics of the virus the same effort can be waste of trillions euros or savior of societies! ? ? ? ?
  • 20. LESSONS LEARNED FOR DATA MANAGEMENT PROFESSIONALS Case Covid-19
  • 21. Data management is ultimately about helping to make sense of reality for informed decision-making Understand and frame the problem context Focus on measurement of relevant questions Productize the information production process
  • 22. •Data entry errors and statistics errors get attention but can be minimal when considering the trends and system dynamics unless the information production process is truly dysfunctional. Small and local •Data semantics do not get enough attention but are much more severe problem. Everyone knows these exist but it’s more complicated to fix these systematic perspective differences than actual individual errors. Mediocre and wider •Measurement errors are massive problem as they might be completely outside of powers of individual organizations or even skills of human societies. We simply do not measure something or even know how to measure something reliably. Challenging and wide •The lack of systemic and contextual understanding is by far the most important problem. Partial understanding of system dynamics and hidden biases are becoming a massive societal risk as digitalization transforms everything to measurable subsystems. Critical and massive There is a need to understand the magnitude of data challenges in a wider socio-technical system
  • 23. •Data stewards, engineers, analysts and scientists deal mostly with theseSmall and local •Data managers and advisors deal more with theseMediocre and wider •Data officers and evangelists deal with these Challenging and wide •Business experts and advisors deal with theseCritical and massive There is a need to understand the magnitude of data challenges in a wider socio-technical system
  • 24. What if the whole world is bad in data-driven decision- making? • The impact of societal decision-making is so vast that all the investments to individual data management solutions and practices become neglible in global scale. If we are bad in it, we are wasting massive amount of wealth, health and happiness for generations. • The purpose of data management professionals is to help these other experts solve their contextual problems by enabling valid conclusions for rational decision-makers. Luckily, we have a lot of real experts who are studying antibodies, total death rates and similar less public variables. Data management professionals have a purpose: We are here to help others to save the world.
  • 25. Data management professionals have an own association – DAMA Finland ry, part of TIVIA. ■ The DAMA Finland association yearly meeting starts soon at 18:00-19:00, 1.9.2020. ■ You can join the association also later to help save the world. DAMA Finland http://www.damafinland.fi/ DAMA International https://dama.org/ https://www.linkedin.com/groups/4058075/ Sami Laine, president, DAMA Finland ry sami.k.laine@aalto.fi, LinkedIn https://www.linkedin.com/groups/56773/

Editor's Notes

  • #5: http://www.oecd.org/economic-outlook/june-2020/ https://data.worldbank.org/indicator/NY.GDP.MKTP.CD?view=chart Data-based lockdowns cost 5%-10% of global GDP! – 5-8 trillion dollars 4-6 times Scandinavia GDP vanished! Over third or even half of euro-area! About same or much more than latin america and caribbean combined!
  • #22: Understand and frame the problem context Prioritize development to separate meaningful investments from meaningless waste of efforts Focus on reality of measurement for relevant questions Understand the contextual validity of data collection and decision-making Productize the information production process
  • #23: Data entry errors and statistics errors get attention but can be minimal when considering the trends unless the information production process is truly dysfunctional. It’s more important to understand trends, such as exponential vs linear, or relations between variables than their individual values. Data semantics do not get enough attention but are much more severe problem. Everyone knows these exist but it’s more complicated to fix these perspective differences than actual organizational errors. Died to covid-19, died with covid-19 diagnosis or died to something else. These are easily manipulated for secondary use cases. Measurement errors are massive problem as they might be completely outside of powers of individual organizations or even skills of human societies. We simply do not know or measure such things. Unknown measure levels due to lack of instruments. Inherent error rates and biases in measurement methods. The lack of systemic and contextual understanding is by far the most important problem. Partial understanding of system dynamics and hidden biases are becoming a massive societal risk as digitalization transforms everything to measurable subsystems. Unknown variables in a wider context. Biased priorization in a wider context.
  • #25: If we are bad in it, we would be wasting massive amount of wealth, health and happiness for generations. Unfortunately, we do not know yet how much we have lost due to our problems in data-driven measurements, analytics and decision-making or how much we have saved lives and wealth by being enough good to avoid total catastrophy. We know that the world was not prepared for this kind of data-driven decision-making and even less for reactions that it would need societies to implement into their everyday lives. Luckily, we have a lot of real experts who are studying antibodies, total death rates and similar less public variables. It’s the public media and discussions that focus on one-sided perspective of diagnosis and diagnosed deaths. It’s the governments that manipulate the data and efforts to maintain political status quo. The true problems are in framing the problem and getting all the variables. They are in manipulating measurement and semantics. Not really in the changing statistics or data entry errors.