Presentation1 (2) (1)

Presented By –
 Vaibhavi Satam 23
 Shefali Kadam 10
 Priyanka W. 32
 Mallika Yadav 33
 Shubhash Kanojia 12
 Neelam Waghela 31

Points :
• Define Research Problem
• Hypothesis Formulation
• Introduction Phase of PARLE-G
• History & Product range Parle
• Introduction of Parle
• Research Design
• Data and Analysis (Execution & Test Hypothesis)
• Conclusion (Interpret & Report)
• Recommendation
• Bibliography

Define Research Problem :
• W the P
hy arle-G is no. 1 in glucose
biscuits segments?

• W people buy P
hy arle-G ?

• W P
hy arle-G is being called
‘Hindustan ki takat’ ?

•Hypothesis Formulated:

Once a researcher knows what his problem is, he
can make a guess or number of guesses. The guess
which researcher makes is the hypotheses which
either solve the problem or guide him in further
investigation or research

• T hypothesis for our survey have been
he
formulated as follows:
H There is a reason for Parle-G being number
:
one in the glucose biscuit segment and we need to
find out the reason for it.

Introduction Phase – Parle
• Founded in 1929 as a Confectionary Factory
• Decade later Introduced Biscuits
• Imported Biscuits shipped by British
• Introduced better glucose biscuits
• Initially sold only in Suburbs of Mumbai
• Wax wrappers for packaging

Product Range
Biscuits Confectionary
• Parle – G • Melody
• Milk Shakti • Mango bite
• Parle - Magix • Poppins
• Krackjack • Kismi Toffee
• Monaco • Orange Candy
• Digestive Marie • Must Bites
• Hide & Sick • Sixer
• Mayfair Cookies

Introduction –PARLE G
• Largest Selling Brand in world.
• Identified with baby on pack, affectionately
called as Parle-G baby
• Winner of 8 gold and 11 silver monde
selection awards.
• Liked by all age and income groups
• 40% share of biscuit market and a 15%
share of confectionary
• Ranked 7th in the Brand Equity’ s Most
Trusted Brand 2012

HIDUSTAN KI TAKAT - PARLE G
• Largest manufacturer of biscuits since 80
years
• Quality, nutrition and great taste.
• More than 1500 Wholesalers an 1.3
Million retail outlets
• Faith and trust
• Example of marketing brilliance for
Competitors
• 65 % of Glucose Biscuit market.

Research Design
• Research Goal – attributes which makes parle
no. 1 in Glucose segments.
• Data Collection Method – The initial study
of the product was done online and the data
collected for it was from the companies website :
“www.parleproducts.com“.
• Questionnaire – We have made a questionnaire
and selected a sample size of 30 people that is a
sampling base technique for which we have set a
questionnaire of 15 questions which is done on the
basis of structured (closed ended) interview .

Questionnaire:
1) What is your age?
Ans :

2)You are (please tick)?
Ans : □ Male □ Female

3)Until now; have you once tested Parle-G
Ans : □ Yes □ No

4)Most of the time you prefer
Ans :□ Parle-G □ any other brand

5) How often do you have Parle-G ?
Ans : ________/Weekly OR ________/Monthly

Questionnaire:

6) Is one packet of Parle-G (Rs 4-100gm) sufficient
to fill your hunger?
Ans: Complete
Not at all 1 2 3 4 5
ly

7) How do you rate the quality of Parle-G

Very Very
Ans : bad
1 2 3 4 5
good

8) Have you ever faced deviation in quality of
biscuits?
Ans : Never Often
1 2 3 4 5

Questionnaire:

9) If yes have you made a complain

10) Why do you prefer Parle-G?
Ans: □ Taste □ Glucose □ Cheap

11) Does Advertisement make you feel
that you should buy Parle-G?

12) If Parle-G is not available
Ans : □ than you buy some other biscuit.
□ try if it is available in other shop

13) Do you think company should change the packaging
& color of the cover?
Ans: □ Yes □No

14) What further improvement do you want in Parle-G?
Ans : •Quality
•Price
•Availability
•Packaging Lower
1 2 3 4 5
Higher

•Freshness
•Taste

15) What kind of advertisement you prefer?
Ans: □ TV □ Newspaper □ Magazine □ Outdoors

Analysis of Data

1) Age Group :
•The there was no particular age
group for consideration and the
population studied contained
individuals from all ages.

•The pie chart above shows that the
sample size was a good
representative of the actual
population which has almost the
same demographics.

Analysis of Data

2) Hunger satisfaction :

•The question was intended to
check whether the size of the
packaging is according to the
demand for it.

•It can be seen that majority of the
people belong to the group who
feel that Parle-G can take care of
hunger of a person.

Analysis of Data

3) Which attribute is stronger?

•Three attributes were tested as to
why the biscuit was liked by the
individuals.
•The response from the survey shows
that approximately equal amount of
people belonged to each category and
it could be suggested that different
individuals liked it for different
reasons.

Analysis of Data

4) Quality of biscuit:
•The survey conducted shows that the
respondents were happy with the current
quality of the biscuits.

•The plot above shows that most of the
population falls under the good and Ok
category.

•The product meets the expectation of
the customers

Analysis of Data
5) Quality/Price/Availability
improvements :

•It could be seen that 3 attributes were
major for success of the biscuit the
quality, price and its distribution channel.

•The graph above shows that there is a
major concentration in the people who
accepted that these attributes were
excellent for the product and only some
changes if required should be done.

Analysis of Data
6) Brand Loyalty:

•It was seen that about 60% of the
respondents were not brand loyal and
were ready to take any biscuit if Parle-G
was not available to them.

•The plot also shows that not many
people are so much specific with what
kind of biscuit they eat.

Analysis of Data
7) Add impact and kind of channel:

•It was seen that most of the people say
that they would prefer T.V. commercials
out of the given Medias of
advertisements.

•But at the same time they say that
advertisements do not have impact on
their buying decision.

Analysis of Data
8) Quality and Deviation:
•Quality :The majority of the people said that the
current quality was at par with their expectation.

•Deviation : It was seen that the changes observed
by the people were very rarely.

•Deviation must have been due to the cost cutting in
the process, automation or changes in the original
recipe with out prior notice but still the number of
people who faced this was minimal.

Analysis of Data
9) Preference :

•It can be seen that majority of the people
preferred Parle-g as their first choice in
selecting the biscuit.

•This means that the product has been
successfully placed in the minds of the
people as their first choice.

Analysis of Data
10) Preference and Age group :

•It can be seen from the cross tab
above that no such relation could
be built or found out from the data
collected.

•The numbers of individuals are
distributed evenly on both the
sides of preference.

Conclusion :
• The three major attributes which influence the position
of the biscuit in the market were Quality, Price and
Distribution of the biscuit.

• The distribution channels takes into consideration and
see to it that there is no lag in the supply of the biscuits
in the market, there have been lag in supply of
competitors biscuit.

• The Quality of the competitor is not up to the mark as
compared to Parle-G. The price is highly competitive in
the market and it is the cheapest among all the biscuits
in the glucose biscuit segment. The value for money
that people get from Parle-G is much better as compared
to any other biscuit.

Recommendation:

• During the study it was seen that people are not influenced by
commercials of Parle-G hence the company can save the cost on
promotion and the funds could be used at some other needed
place.This cost reduction can be conveyed to the customer or the
profits of the company.

Bibliography
• www.parleproducts.com

• www.indiainfoline.com

• www.managementparadise.com

• Wikipedia

• Marketing Management-Philip Kotler

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