Presentation1
- 2. DESIGN IDEA– GRAYSON GILMOUR Grayson Gilmour is an Indie Rock artist who hasn’t had a massive career but became known at 16 for his solo CD-R’s. Grayson’s album front cover for his album ‘Infinite Life!’ has a painted image of a distorted head on it. Similarly the Inside Right of our Digipak was constructed using four individual shots of the four different band members, as is shown beneath. We used Adobe Premiere Photshop, to create this image, whereas Grayson’s front cover, was painted as so. Both our design and Grayson’s include cold, harsh colours that create a sense of mystery and unknown conforming to the conventions of an Indie Rock band. However on the other hand, similarly both Grayson and ourselves have challenged the main convention by having the artists faces on the digipak, this is because those of an Indie Rock genre, concentrate more on their music than their image, and so don’t present the audience with their image, so that when their target audience look at the digipak they see a band who focus on their music, relating to Dyer’s Star Theory that the artists remain present as well as absent, which other artists have not done.
- 3. FONT AND COLOURS – THE KAISER CHIEFS FRON T BACK The use of the fonts and colours in the Digipak for The Kaiser Chiefs is similar to that of my digipak as both albums reflect a fun, childish and simplistic style. Bold fonts have been used for both digipaks in order to attract the target audience to the product because the font is bold and clear and therefore stands out. Similarly both bands of the Indie Rock genre haven’t displayed pictures of the band themselves, conforming to Dyer’s theory concerning the absence and presence of the band members. Furthermore, the fact that the band members are not featured on the front of the digipak also coincides with their organic image. The font used for both our digipak and The Kaiser Chief’s is clear to read and creates an identification of the music rather than the artist, reaching out to their target audience. The majority of other Indie Rock Band’s digipaks, use cold colours, usually dark reds, blues and blacks, highlighting the fact that our digipak challenges the mainstream conventions and forms, through the use of primary colours reflecting the type of music within the album. Similarly to The Kaiser Chiefs digipak, we have used similar colours all the way through, linking all three products.
- 4. LAYOUT – FOSTER THE PEOPLE Foster the people’s album artwork for the album torches, utilised a very similar style in terms of the plain white setting for the background of the digipak which worked effectively at making the text and artwork placed in the centre of the design stand out and have more of an impact and therefore attract the target audience. During the research process I noticed that a plain white background is a common convention utilise for indie rock albums due to the fact that it is eye catching and therefore by utilising this convention it allowed our target audience to clearly identify the genre of music for our band. Furthermore, due to the fact that there was no imagery of the actual band members, it helped to create a brand identity for the band as well as reflecting their organic image.