Presentation1 a2
- 1. A2 Media The brief I have chosen for my coursework is : • The first four pages from a regional magazine. • Two hyperlinked pages from the magazines website. • A billboard advertisement for magazine. Emily Cullen
- 2. Initial Ideas My initial idea is to create a women's fashion magazine for the summer season. The target audience for my magazine is 18-30 year old females who will have an interest in clothes, make-up, models and their overall appearance. The colour scheme for my magazine will consist of bright and vibrant colours such as pink, white, yellow etc. since it is a summer issue.
- 3. Summer Work During the summer I started the initial planning for my coursework and researched various different fashion magazines to gather some ideas and knowledge. Firstly, I created a mood board which included all of my starting ideas about what could be included in my magazine. I also thought about who my target audience would be and recorded what would appeal to them and make them buy the issue. I then made an action plan in order to track each date that certain parts of my work should be complete. This will keep me organised in order to complete my work on time. I then looked at various inspirational texts and conventions of fashion magazines which has helped me understand the general layout more.
- 4. Inspirational Texts I have researched various different magazines which has helped me complete my initial ideas and has given me an insight to what a good fashion magazine should look like. A common feature in each magazine I have researched is bright colours. The colour scheme can be used to attract the reader to the magazine if it stands out well against everything on the page. As each magazine I have looked at is designed for the summer season, the bright colours will attract a large target audience as people will most likely be wearing colours such as bright pink, yellow, white etc. at this season. I have also noticed that the layout of each magazine is quite similar as they each have a mid shot of a model in the centre of each front cover. This looks effective as it is important that the audience can see details on the models outfit, as the magazine is about fashion. The magazines also include a lot of sell lines, used to entice the reader and to give them some knowledge on what is included in the magazine. It is also important that the masthead is bold and stands out, therefore is commonly placed on the top third of the page.
- 5. Condé Nast Publications An institution which could produce my product is Condé Nast Publications. The company also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands: Beauty Inc., Footwear News, M, Style.com and WWD. The company attracts more than 164 million consumers across its 20 print and digital media brands: Allure, Glamour, Architectural Digest, Ars Technica, Bon Appétit, Brides, Condé Nast Traveler, Details, Epicurious, Golf Digest, Golf World, GQ, Lucky, The New Yorker, Self, Teen Vogue, Vanity Fair, Vogue, W and Wired.
- 6. Target Audience The target audience for my magazine is 18-30 year old females. The age group will be interested in fashion, beauty, looking good/keeping healthy. The type of advertisements that would appear in my magazine could be for example; skin products, makeup, perfume, clothing etc. As I understand the key interests of my target audience, this makes it easier to plan out what I will include in my magazine and what my main contents will include.