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- 1. VINTAGE WATCHES NAGESHRI B KARHADE 29 SWETA GUPTA 22 SNEHA ADIVAREKAR 01 SNEHALATA PADHI 37 VIKAS DUSA 14 SOUMYA BRATA SAHOO 52
- 2. INTRODUCTION PLAN AND DEVELOPMENT MARKETING PLAN SALES PLAN OPERATIONS FINANCIAL PLAN
- 3. INTRODUCTION
- 4. VISION & MISSION •To be world class, innovative and progressive organization. •To create wealth for all our stakeholders by building highly successful businesses based on a customer-centric approach.
- 5. OBJECTIVES • To make vintage watches the number one selling Indian watch globally. • Most efficient customized product based on consumer demand. • To achieve major share of the market.
- 6. MAIN FEATURES Musical Alarm MP3 player Health Customization Check Recorder
- 7. SAMPLE
- 8. LICENSE 1.Incorporating The company: • Name approval. • Director Identification Number (DIN). • Digital Signature Certificate (DSC). • Memorandum and Articles of Association. 2.Certificate of Incorporation: • Permanent Account Number (PAN). • Tax Deduction Account Number (TAN). 3.Income Tax related compliance. 4.Other Tax compliance. 5.Labor Laws
- 9. ORGANIZATIONAL STRUCTURE BOD VP VP VP HR VP DESIGN FINANCE MARKETING DIRECTOR OF FINANCE CREATIVE SALES PURCHASING HEAD HEAD MANAGER ART MARKETING DIRECTOR HEAD STAFF
- 10. DEVELOPMENT BPLAN IDEA GENERATION IDEA SCREENING CONCEPT DEVELOPMENT AND TESTING BUSINESS ANALYSIS PRODUCT DEVELOPMENT TEST MARKETING COMMERCIALIZATION
- 11. PLANT LAYOUT
- 13. MANPOWER WORKERS NO OF WORKERS SKILLED 4 WORKERS UNSKILLED 6 WORKERS
- 14. SWOT ANALYSIS HELPFUL HARMFUL STRENGTHS INTERNAL •Quality •Commitment to excellence FACTORS •Manage Demand EXTERNAL •Advertisement •Unique features •Innovation is core to its Strategy. OBJECTIVES •Excellent customer service
- 15. SWOT ANALYSIS Helpful Harmful WEAKNESSES Internal •Positioned as a fashion wear rather than just utility products. FACTORS •New to the market and Untested market. External •Existing products and competitors. OBJECTIVES
- 16. SWOT ANALYSIS Helpful Harmful OPPORTUNITY Internal • New entrant. FACTORS •With a changing consumer attitude, people like to possess multiple watches for different External occasions and events. •Maintain exclusivity of the brand OBJECTIVES
- 17. SWOT ANALYSIS Helpful Harmful THREATS Internal •Economic Slowdown •Entrants of new FACTORS Competitors •The fashion trend keeps on External changing •Desirability diminished relative to other luxury brands. OBJECTIVES
- 18. MARKETING MIX PRODUCT PROMOTION PRICE PLACE
- 19. STP SEGMENTATION TARGETING POSITIONING
- 20. MARKET SEGMENTATION Using the Geographic & Demographic variable we have segmented the market into the western belt that is the states of Gujarat, Maharashtra, and of Goa along with India’s centre- metropolitan city Delhi.
- 21. MARKET SEGMENTATION BY AGE AGE PERCENT OF WATCH BUYERS 10-17 3% upto 17 18-24 18-24 42% 24-45 45+ 25-45 34% 45+ 21%
- 22. MARKET TREND 9% 10% New Yuppies Trend Yuppies Older Adults 23% 58% Other
- 23. MARKET TARGETING •Our target market belongs to middle class. •Target Customers: Customers who want to make style statement through purchase and use of accessories.
- 24. MARKET POSITIONING •Statement of fashion •Change the consumers perception of watches •The advertising, packaging and merchandising is young, vibrant and ‘cool’. We seek to differentiate on the basis of superior style and attractiveness.
- 25. COMPETITORS DOMESTIC •Titan •HMT •Sonata •Timex
- 26. ENVIRONMENTAL FACTORS POLITICAL ECONOMIC PESTLE SOCIAL TECHNOLO GICAL LEGAL
- 27. PORTER’S FIVE FORCE MODEL
- 28. Sales Forecast Sales Forecast Year 1 Year 2 Year 3 Sales 40,50,000 48,81,000 56,74,000 Other 0 0 0 Total Sales 40,50,000 48,81,000 56,74,000 Year 1 Year 2 Year 3 Cost of Goods Sold 27,82,000 35,34,000 42,36,000 Returns 0 0 0 Total Cost of Goods Sold 2,05,00,000 2,50,00,000 3,05,00,000
- 29. Sales Forecast Sales by Year 55,00,000 50,00,000 45,00,000 40,00,000 Sales 35,00,000 30,00,000 25,00,000 20,00,000 0 Year 1 Year 2 Year 3
- 30. Promotion Strategies Promotion Mix Strategies 1. Push Strategies 2. Pull Strategies 3. Our Approach
- 31. Promotion Strategies Promotion Tools 1. Advertisement 2. Magazines 3. Sign Board 4. Feedback Form 5. Sales Promotion & Retention of Loyal Customer
- 32. Positioning Strategy • Attribute Positioning • User Positioning • Quality Positioning
- 33. Competitive Analysis FEATURES VINTAGE TITAN SONATA HMT INNOVATION CUSTOMIZED AFFORDABLE
- 34. Risk Strategy • Chances are there that our concept will be copied. • Failure of our concept. • We might not get expected amount of profit
- 35. Exit Strategy • Expert Assistance • Merging with Another Company • Go Public
- 36. OPERATIONS
- 38. THANK YOU