The document discusses three platforms - an advertising billboard, social media, and a magazine cover - to promote the 2018 World Cup. For the billboard, the author plans to feature an image of the World Cup along with an original slogan they will create. They select a magazine cover as their final platform because it is an eye-catching way to attract their target audience and showcase their product. Release dates are provided for each platform, with the billboard launching in May 2018, magazine cover in July 2018, and social media campaign beginning in September 2018.
