Presentation2
- 1. SEMESTER PROJECT SUBMITTED BY:- NANDANI KUMAWAT MBA 2
- 2. THE INDIAN AUTO INDUSTRY BECAME THE 4TH LARGEST IN THE WORLD WITH SALES INCREASING 9.5 PER CENT YEAR-ON-YEAR TO 4.02 MILLION UNITS IN 2017. IT WAS THE 7TH LARGEST MANUFACTURER OF COMMERCIAL VEHICLES IN 2018 INTRODUCTION Automobile exports grew 14.5 per cent during FY 2019. It is expected to grow at a CAGR of 3.05 per cent during 2016-2026.
- 3. COMPITITIVE RIVALRY 1.To many competitors in car manufacturing, few in cvs2,2-wheelers, and tractors. 2.low customer loyalty 3.Low switching cost. SUPPLIER POWER 1.Fragmented suppliers of raw materials. 2.Small size of suppliers in relation to automakers. 3.No real supplier power. Buyer Power 1.small size of buyers/orders. 2.Extreme price sensitivity. 3.High ability to substitute. 4.Low cost of substituting. 5.Low buyer power. THREAT OF SUBSTITUTION 1.Low cost of substitution. 2.Too many product option available. THREAT OF NEW ENTRY 1.Capital and labour intensive. 2.Trained manpower available, or can be trained. 3. Economics of scale for large manufacturers. 4.No cost advantages PORTER’S 5 FORCES
- 4. ABOUT FORD Ford Motor Company is an American multinational automaker that has its main headquarters in Dearborn,Michigan, a suburb of deteroit. It was founded by Henry Ford and incorporated on june 16,1903 Ford also owns brazillian SUV manufacturer troller. Ford is the second largest U.S.based automaker and the fifth-largest in the world based on 2015 vehicle production. Henry Ford was born July 30, 1863, on a farm in greenfield township, Michigan Ford married Clara Jane Bryant (1866–1950) on April 11, 1888, and supported himself by farming and running a sawmill. They had one child Edsel ford.
- 5. SWOT ANALYSIS OF THE COMPANY STRENGTH WEAKNESS OPPORTUNITIES THREATS 1. Innovative features like Microsoft SYNC built in 2. Eco Boost model delivers maximum effeciency 3. From the Ford's stable which is one of the biggest automobile brand 1. It is not very powerful when it comes to comparison with SUV's 2. Does not have features like 4x4 wheel drive which is expected in a SUV( or a mini SUV) 1.Expanding Indian middle class with increasing disposable income 2.Acceptance of SUV (and mini SUV) in households 1.Increasing fuel costs 2.Competition from other big automobile giants 3. Political Environment 4. Recession
- 7. COMPETITOR ANALYSIS 19% 14% 11% 11% 11% 9% 9% 6% 5% 5% Sales Toyota Volkswagen Ford Nissan Honda Hyundai Chevrolet Kia Mercedes Renault NEWS The updated MY19 Ford EcoSport goes on sale in India with several smart updates to deliver what customers want and value in a compact SUV. (04/06/19) Ford India’s lunched television campaign “Discover the More in You” as it does not just convey the world-class features or value that a Ford UV like EcoSport, Freestyle or Endeavour possess.. (05/06/19)
- 8. PRODUCT INFORMATION STRENGTH WEAKNESS OPPURTINITIES THREATS 1.Eco Boost model delivers maximum effeciency 2.From the Ford's stable which is one of the biggest automobile brand 3.It is cheaper when compared to conventional SUV's 1.Expanding Indian middle class with increasing disposable income 2.Acceptance of SUV (and mini SUV) in households 1.Increasing fuel costs 2.Competition from other big automobile giants 3. Political Environment 4. Recession 1. It is not very powerful when it comes to comparison with SUV's 2. Does not have features like 4x4 wheel drive which is expected in a SUV
- 9. PRODUCT • BRAND- FORD • VARIANTS- 12 • SLOGAN- GO FURTHER • Ford follows mainly two types of pricing strategy • 1. Market Oriented pricing strategy • 2. Premium pricing strategy PRICE MARKETING MIX
- 10. PLACE • Manufacturing plants have been set up in six of the seven continents with worldwide factories and dealers. • Near Chennai, in Maramalai Nagar, the company has opened a manufacturing plant in a 350-acre place with an initial investment of 1700 crores. PROMOTION • Advertising • Sponsorship • Sales Promotion • Public relations
- 11. JOB DESCRIPTION 1.FINANCE 2. MARKETING 3.HUMAN RESOURCE SELECTION PROCESS- • PRELIMINARY INTERVIEW • RECEIVING APPLICATION • REFERENCE CHECKING • MEDICAL EXAMINATION • FINAL SELECTION
- 12. PLC OF ECOSPORT SALES TIME Introduction Growth Maturity Decline The product life cycle of ford Ecosport in India is early maturity stage. From past 2 years the sales trend of ford Ecosport is showing slow and fluctuating The company also have updated variant launched in 2019. A large number of substitute are also available for customers, The Company trying to make the product more innovative to increase the sales. E-car Car Trucks- Comers SUVs
- 13. 1.SEGMENTATION GEOGRAPHIC SEGMENTATION -FORD aims to grab the market of UK as well as India, China, Malaysia. PHYSIOGRAPHIC SEGMENTATION -FORD comes at reasonable price BEHAVIOURAL SEGMENTATION -with the benefit for safety and fuel efficiency DEMOGRAPHIC SEGMENTATION -FORD focus aims for young people, ladies and average income consumer
- 14. 2.TARGETING A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. It’s a group of people considered likely to buy a product or service. 3. POSITIONING Ford motors use value-based positioning strategy to create emotional and inspirational touch with the customers
- 16. • Gross Profit Margin = Gross Profit/ Revenue X 100 = (Revenue- Cost Of Goods Sold) / Revenue X 100 = (36990 - 32282) / 36990 X 100 =12.73% • Net Profit Margin= Profit After Tax / Net Sales X 100 = 3677 / 148294 X 100 = 2.48% • CURRENT RATIOS = CURRENT ASSETS/ CURRENT LIABILITIES = 114649/95569 = 1.19 • INVENTORY TURNOVER RATIO= COST OF GOODS SOLD/ AVERAGE INVENTORY =136269/11220 = 12.15 Finance of ford