The document discusses how a product represented the social group "young alts." This group is defined as young people who want an alternative to mainstream culture, with interests in grunge and hardcore music. To represent this group, the product featured models of a similar age wearing clothes typical of the group - black skinny jeans and printed band t-shirts. It also used bright and dark colors in the design that reflect the fun and serious sides of the group. Images in the magazine showed them having fun in groups or looking serious.