Presentation2
- 1. WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK? Tia Finch Evaluation Task 3
- 2. Introduction ■ In recruiting an audience, filmmakers and marketing executives do their best to target those who have an interest in that particular type of film. ■ As production continues, audiences are tested for their responses to marketing material such as trailers and commercials, with test screenings usually beginning as soon aa a rough cut of a film is in place, often with a temporary score and no credit sequences. At a cost of $10,000-$20,000 for each screening. ■ After the initial screening, the audience, usually 300-500 people fill out forms that contain questions, some open-ended such as whether they like a performance or the ending or what they think should change and others more categorical. ■ Test screenings are important to filmmakers as it determines whether an audience will enjoy their film or not. This meaning that they will gain an insight on what to change and what to keep the same to gain an audience. ■ Business market research is the process of collecting data to determine whether a particular product/service will satisfy the needs of your customers. ■ Understanding market research and using it to your advantage is vital in reaching out to a target audience and increasing sales. Understanding the needs of existing customers and why they chose your service over competitors. Identify new business opportunities and changing market trends.
- 3. Target audience ■ Certain films have certain target audiences which the film is either aimed at or is loved by that specific audience. ■ There is a big age range of people, both genders that like Crime films. Crime thrillers are usually targeted to a mature audience due to the strong language and scenarios, for example, murders. ■ Crime Drama Target Audience- Crime drama target audience are usually aimed at both females and males. The males interest the females as males stereotypically are involved in the crime and the female actresses attract the males as they find the females attractive therefore stereotypically they would watch the film. The age is usually 15, therefore that is where the target audience age range will start. Both females and males find crime drama’s interesting and are aged around the age of 40 so Crime Drama target audiences are females and males aged 15-40 years old. ■ Age Range- We decide to have 15 – 30 year olds as the target audience as this age range is quite wide. This is because the audience will need to be interested in both Crime and Thriller films to enjoy the trailer. Stereotypically people who like crime films, also like thrillers. ■ Gender- We decided that the audience would be both female and male. The females would be attracted to the male characters and the males would be attracted by the content, for example the action or crime.
- 4. Pitch presentation ■ How did you get this feedback? For our pitch presentation, we got some verbal feedback from the class. We presented our pitch and then the class asked any questions they had as well as gave us their opinion on how they thought we could improve. From asking questions, we understood what the audience didn't understand and so we also used this as improvements. ■ How did you use this feedback? We answered any question the class had and gave them more of an idea of what the trailer will be about. We then used this feedback to change a few things on our trailer in order for the audience to understand what we are trying to do and what to expect. This will helped in the future as the audience knew what the trailer was about in the end. ■ Was it useful? What insight did it give you? Yes, this feedback was useful as it allowed us to gain some knowledge on what an audience thinks of our ideas. As it was our brief idea of what we wanted to create, hearing what the class had to say helped as it gave us some more understanding of what they would enjoy as well as what we could do to ensure they understand the plot of the film. ■ Did you make any changes to your work because of it? Yes we did make some changes to our trailer such as the name of the film. It was said that “Split” is an already existing film that is very popular and so we decided to change the name of the film to “Divide” instead. However we kept the plot of the trailer the same as we had a good understanding of what we wanted to do as well as how we wanted to do it. We did take the feedback into consideration and made sure that the audience will understand the plot of the trailer and what it is about.
- 5. Pitch presentation feedback ■ This is the verbal feedback we received from the class. This is what the class had to say about our teaser trailer idea. We took these different factors into consideration when planning out teaser trailer. We used this feedback in order to improve out trailer to the best of our ability and to ensure the audience will enjoy our trailer as well as have some sort of understanding of what they are watching.
- 6. Rough cut ■ How did you get this feedback? For the rough cut, we allowed the class to watch out teaser trailer. They then made some notes on what they enjoyed about our trailer and what they thought we could improve. This was a written form of feedback. ■ How did you use this feedback? We read what everyone had to say about our teaser trailer and saw what most people had in common. This meaning that they all pointed out something similar that they thought we could improve on. We then went through all of the feedback given and watched back on our trailer and saw what they were talking about and started to get an idea of how we could improve. ■ Was it useful? What insight did it give you? Yes, this feedback was very useful as it allowed us to make our teaser trailer better and it also gave us an insight of what an audience thinks of it and what they understand from the trailer. This allowed us to improvde our trailer and ensure that the audience will enjoy it and get the story we are trying to portray. ■ Did you make any changes to your work because of it? Yes we did. We changed a few things after receiving this feedback. This includes the soundtrack as well as taking out some of the unnecessary clips. We changes the music in the beginning of the trailer as the previous soundtrack didn't really match up too well and didn't’go with the genre as well as we thought it
- 7. Rough cut written feedback ■ This is the written feedback we received from the class after they watched our rough cut teaser trailer. This is the feedback we used in order to make changes and improve our final draft. This feedback was very useful to us as it allowed us to finish out teaser trailer to the best of our ability as well as ensured that the audience will enjoy what they are watching and know what the trailer is about.
- 8. BEFORE AND AFTER BEFORE AFTER BEFORE AFTER The magazine cover didn’t have many changes made. We had to add the little block in the top right corner as we realised we forgot to include it as well as the name we used at the bottom as it was an already existing person and we thought it would be better to make one up. The poster cover had a few changes made to it. This included the colour of the writing, the font of the writing, the information on the billing block and the background of the poste. We needed to change some of the names used in the billing block to make it more realistic. The background image just made the poster look better overall and the use of different fonts stood out more.
- 9. Final screening ■ How did you get this feedback? This feedback was given through comments on YouTube. The class watched the final version of our teaser trailer that we created using the feedback we received from the class in the passed. They then each left a positive comment on what they liked and thought was good about the trailer as well as what they thought we did well. ■ How did you use this feedback? We used this feedback in order to gain some knowledge on what we do well when filming and editing. We also realised what different techniques we used throughout the making of this trailer which could possibly help us in the future. ■ What insight did it give you? From this feedback we realised what type of films and trailers our age group find most entertaining and what grabs their attention. ■ What does the final audience feedback suggest about the success of your marketing campaign? The final audience feedback suggests that we used a wide range of camera angles. We also used music that suited the genre and scene to the trailer. The audience also stated that they liked how we represented the character in the trailer. From this feedback we have come to the conclusion that our marketing campaign was a success.
- 10. Feedback via YouTube comments ■ This is the feedback we received from the class after they watched our final teaser trailer. ■ Each individual left a comment on what they liked about the trailer and what they though we did well.