Presentation2.pptx
- 1. SEO EXAM
- 2. What is digital marketing ? Their statergies for business growth?? • Digital marketing is promoting your business via one or more form of electronic media. • For eg : - google ads , social media. • Stratergies for business growth a) Google ads or PPC b) SEO ( Search Engine Optimization ) c) Local SEO or Google My Business d) Social Media ( Instagram , Facebook , Linkedin , Twitter)
- 3. What is SEO ? Use of SEO • SEO or Search Engine Optimization is the process of ranking your websites , webpages , blogs on Search Engine Result Page ( SERP). • Uses of SEO 1. Ranking your website on SERP 2. Generating leads for your business 3. Increasing Traffic on the website
- 4. What is content Marketing? Parameters required for content ? • Content Marketing is creating the content and creating the value for content and posting it on various websites, webpages & blogs. Parameters required for Content 1. Using ranked keywords. 2. Minimum Characters in content should be 1500 3. 2-3% keyword density should be there , i.e 2-3 keywords should be used in a content 4. Proper image size. 5. Keyword proximity should be maintained , i.e distance between two keywords
- 5. What is link juice? Where we gets link from? • Mixture of all the links generate from all the social media and websites. • Its is basically quality of links , it gives the passing authority. We get links from :- 1. Social media 2. Blogs 3. Image submission sites 4. PPT submission sites 5. Question and Answer sites
- 6. List of 10 tools requires for SEO & there uses • SEO Optimiser : - used to website audit • SEMRUSH : - used to website audit • MOZ :- used to check the Page Authority & Domain Authority • Google Analytics : - used to analysis of monthly traffic on website • Keyword planner : - used for Keyword Research • Uber suggest : - used for keyword research • Ahref :- used for Website Audit , Backlink checker • Pingdom : - used for To check loading time of website • Google speed insights : - used for Websites speed checker • Bitly : - used for Link Shortning
- 7. What are the ranking factors for local SEO & SEO Ranking factors for local SEO : - • Adding quality photos • Adding Categories • ORM ( Online Reputation Management ) • Selecting Business Categories • Service time availability Ranking factors for SEO • Title tag ( 30 Characters ) • Meta Description ( 157 – 168 characters ) • Description ( 90 characters ) • Ranked Keywords • Content
- 8. What is PA & DA What is Page Authority? • Page Authority is how well a particular page is working on Search Engine Result Pages. • MOZ gives score 0 to 100. What is Domain Authority ? • Domain Authority is how well a website works on Search Engine Result Pages. • MOZ gives score 0 to 100.
- 9. What is Keyword Research ? Types of Keywords What is Keyword Research ? • Its researching about the proper keywords and selecting them to use in the content. • Parameters of Keyword research are :- Volume of the Keyword Average monthly searches Competition of the keyword Types of Keyword :- • Long Tail Keyword • Short Tail Keyword • Seasonal Keyword
- 10. Explain SEO in your word • SEO is the process of ranking your business website , blogs on SERP . • It helps to promote your business and helps to increase the growth • Helps in lead generation • Helps in generating traffic on website Why Digital Marketing for Business? • In Digital Marketing we use modern technology. • The results are easy to measure. • You receive fast response • It has a global reach, we can do digital marketing from any part of the world • It is cost effective