Presentation5
- 1. OUR PITCH By Georgia, Anna, Sofia and Danielle
- 2. Overview of film trailer Synopsis: A new girl joins a school alone. The popular group allows her to join them. However, to be one of them she has to do a variety of different trials that lead her into trouble and could risk her safety. We chose to produce the genre of Teen drama, this was because we felt like we could build a strong realistic trailer, not only this but as a group we all found a common interest in this particular genre therefore felt like we were more passionate about creating this specific film type. Similar films that we looked at included Nerve, Wild Child and Mean Girls alongside the Netflix series Pretty Little Liars. By doing research into films of a similar storyline and genre it allowed us to gain ideas and inspiration of how we wished to carry out own trailer.
- 3. Key Characters: To the right is a screengrab of the characters we intend to incorporate into our piece. We have three characters. The protagonist, a 17 year old girl who has newly joined her school, is quiet and reserved. Desperate to make friends, she is willing to do anything to be included and fit in. However, following the crowd could lead to her downfall. Chelsea, the most 'popular' girl in school is jealous of the new girl and feels threatened by her as all of chelsea's friends have become friends with her. Because of this she begins to make it hard for the new girl to keep her friends.
- 4. Overview of film trailer While creating this power point we decided to slightly change the narrative of our film. Here is the new synopsis: Synopsis: New girl joins school with no friends and is not known by anyone. She is desperate to be popular and surrounded by friends. She makes a wish to herself to be noticed and is surprised by what happens the next day.
- 5. Ideas for the promotional campaign • In order to promote our teaser trailer we are going to emphasize the school setting so that our storyline becomes relatable for our audience of teens and young adults. • The USP is that an average girl becomes everything she desired to be over night but faces challenges when she gets what she always wanted. • We are going to emphasize the genre within our poster and trailer by using bright colours and the main focus being a teenage girl. • The narrative themes will be made clear through the title of the film and the trailer having a beginning, middle and an end. The events that unfold within the trailer will also help to emphasize the genre. • The representation of the character will be made clear through their costume, body language, facial expressions and through how other characters behave towards them.
- 6. Poster ideas: • For our poster we took inspiration from the film Angus Thongs and Perfect Snogging. We want too have a close up of the protagonist, with a thought bubble around her head, within this bubble we then want to have a variety of emojis that covey what she is feeling. We will have bright color's incorporated into the poster so that it stands out and grabs people's attention. We will also have a tag line which is "A lot can change in a day", we believe this is short and snappy and memorable. We are unsure of the name yet however over time we will think of ideas to be able to narrow it down so we come to a final conclusion.
- 7. Ideas for our teaser trailer: • Within our trailer we want to include montage editing as well as continuity editing, this is so the audience are able to see small snapshots of the plot throughout without knowing what will happen in the end, leaving it on a cliff hanger. Including continuity orientates the audience into what is happening so they are not confused. • We want to begin our teaser trailer with an extreme long shot of the college as said previously this orientates the audience into knowing where the film will take place, it could also foreshadow certain aspects that may be included within the trailer and how it might turn out. We will then have the diegetic sound of the school bell going off, we then will fluently cut into a shot of the busy college corridors which then cuts to a shot of the new girl walking alone struggling to find her class and to hold her books, we then see a shot of a group of girls that barge pass her. She then makes a wish to herself "I wish I could be popular" nothing changes and she carries on with normal day. The next day we will do a montage of her morning routine as she wakes up she sees that she is getting messages, snapchats and instagram likes from people she didn’t even think knew her, she goes into college and everyone starts talking to her, even her crush is paying her attention. But how long will this last?! • We will include a voice over to help carry out the plot as we believe this will make it easier to understand. • In order to differentuate between the change In characters, the clothing will differ. To begin with the new girl will wear causal slouchey clothes that denote the idea she is very careless about her appearance in comparison to the popular girls who wear very over the top girly clothes, with the pink theme continued throughout.
- 8. Ideas for magazine cover This is a past student example of a magazine cover. We are going to try and create something similar as we our target markets are the same. The students that have made this poster have used white and purple colours which are typically very feminine. We are likely to choose similar colours to this as our target market are female teenagers. A female teenager is used on the front cover of this magazine. This works well because teenagers can relate to this image. They have included 'Britain's First Women's Film Magazine' on this magazine. This is likely to attract their target market because it makes the magazine sound like it will have new, fresh content. The title of this magazine cover 'The online Age' relates to the picture that is shown on the front cover as the girl is sat on a laptop. The target market is able to relate to this because they are going to mainly be teenagers and stereotypically teenagers spend a lot of time on social media etc.
- 9. Target audience Our target audience are female's aged 14-20 (teenagers), this is because this group of people will be able to relate to some of the themes and characters.