Presentationforquestion1 final
- 1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE CONVENTIONS OF REAL MEDIA PRODUCTS? question 1, evaluation.
- 2. USE poster Looking at our horror film poster in comparison with the poster from „The Blair Witch Project‟, it is clear to see that the general appearance of the two posters is incredibly similar. For instance, the colour scheme of both posters is based around reds, blacks and whites- colours that are typically - associated with the horror genre. This use of colour is also reflected in the date- red for blood which allows the reader to associate the poster with others of the horror genre. This small element of red amongst the white and black was inspired by „The Blair Witch Project‟ poster, as the addition of the red pagan image adds another dimension to an otherwise monochrome composition. Furthermore, the use of tree silhouettes in the background of our poster is reminiscent of those on the „Blair Witch Project‟ poster. Due to the fact that our film poster reflects the look of a genuine horror film poster, it is clear to see that we took inspiration from existing media products throughout, and made use of the conventions of the horror genre in our own product.
- 3. USE magazine cover Our magazine front cover is, in some ways, reminiscent of this „TOTAL FILM‟ magazine cover. For example, the colours of the text are very similar, with red and white being the predominate colours. We took inspiration from existing magazines in order to produce our front cover; especially when considering the masthead and positioning of coverlines. It is common, we found, that the majority of the coverlines are situated on the left hand side, with usually one or two on the right. This allows for the middle third of the image to be seen amongst the text. We also utilised the idea of “Exclusive!” on our cover so as to intrigue the reader at the first glance- a technique that is used also by leading film magazines such as „TOTAL FILM‟. Furthermore, the idea of text on (or incorporated within) a circle was mirrored in our magazine with the addition of the puff “WIN!”
- 4. USE trailer Our trailer, when comparing it to „The Blair Witch Project‟ and „Atrocious‟ teaser trailers, is very similar in terms of filming and concept to a real horror film trailer. The shaky camera work was inspired by bot of these trailers as it is a true reflection of a professional filmed-footage horror. Also, we felt that the use of text on a blank screen at the beginning of the trailer was a clever and thought-provoking way to introduce the narrative. We have re-created the addition of text and adapted it to our own story-line so as to give the impression that our film is a genuine piece of found footage (we even used the phrase „until now‟ that can be seen in the „Atrocious‟ trailer). Furthermore, the sound used within „The Blair Witch Project‟ trailer is very sparse, but effectively used. The piercing screams and urgent whispering is reflected in our own trailer as we felt it was in-keeping with the nature of the horror genre (and, specifically, found footage films). Finally, the use of low-key, natural lighting throughout adds to the authenticity of the footage and also correlates with the lighting used in „The Blair Witch Project‟ and „Atrocious‟ trailers. http://www.youtube.com/watch?v=dlLeRQ6XWH0 http://www.youtube.com/watch?v=RiJuXTGpFxI http://www.youtube.com/watch?v=ZRANOrDkx9M
- 5. DEVELOP poster In creating our horror film poster, we have developed some of the typical conventions of existing horror posters. For instance, we have added darkening and blurring effects to the „Babyface‟ mask using Photoshop in order to create a more mysterious and „spooky‟ look to the face of our villain. We developed the idea of adding shadows to the face shown on „The Blair Witch Project‟ poster, as we felt that, although the shadows across her face are convincing, they did not convey the menacing air that is associated with „Babyface‟. Furthermore, we developed the tree silhouette background on the poster by choosing a blue- tinted photograph to contrast with the red and white text that features on the poster (as opposed to using a black and white image like the one on „The Blair Witch Project‟ poster). The final element of our poster that we have developed (from the existing poster) is the incorporation of technology. We have chosen to feature a QR code in the bottom right-hand corner of our poster; meaning that the intended target audience would be able to scan the code and access further information about the film on their phone. This helps to market and promote our film to a wider audience, and means that our intended audience can have access to film- related material „on the go‟. This is crucial for our target audience due to the fact that our trailer is aimed at 18-24 year olds; an age group which are very technologically minded, and rely heavily upon technology in their day-to-day lives.
- 6. DEVELOP magazine cover When considering our magazine cover, we have developed certain elements of it from the existing „TOTAL FILM‟ cover to make it more suited to our focus on the horror genre. For instance, the masthead, although similar in style, has had another colour added to it in order to enhance its impact on the reader. The red also relates to the horror genre, and therefore links to the horror edition of the magazine. Furthermore, we have developed the original image of the „Babyface‟ mask by adding blood and a crack to its head- something that has not been done on the „TOTAL FILM‟ cover (they have simply used the original image to promote the film). We feel that the addition of extra horror elements to the main image still allows for synergy between all our products, but adds another aspect of intrigue for the intended reader.
- 7. DEVELOP Trailer For our teaser trailer, we have developed forms and conventions of existing horror film trailers in the way that we have focused on real-life situations in the initial scenes of our trailer (so as to lull the audience into a false sense of security). Many horror trailers use this technique so as to shock the reader when the tone or atmosphere of the footage changes, however, we have developed this so that the „real life‟ footage at the beginning enhances the narrative and allows the audience to engage with the characters. This can also be seen in „The Blair Witch Project‟ trailer (and during the „Atrocious‟ trailer), where the teenagers are seen in a „real life‟ situation, so as to set the scene for the horrific ordeal that is to follow. Of course, we have taken inspiration from these trailers, but feel that we have developed the idea to suit our narrative and to tie-in with our (relatively) young target audience. http://www.youtube.com/watch?v=dlLeRQ6XWH0 http://www.youtube.com/watch?v=RiJuXTGpFxI http://www.youtube.com/watch?v=ZRANOrDkx9M